# CaptiFi

> CaptiFi is a captive-portal and guest-WiFi marketing platform for restaurants, bars, hotels, retail and multi-location hospitality groups. We turn guest WiFi sign-ins into a GDPR-consented marketing list, then automate emails, SMS, Google review requests, POS-linked offers and CRM sync. Hardware included (refundable hold), 30-day free trial, simple monthly pricing.

## What CaptiFi does

- Converts guest WiFi authentication into structured customer data (name, email, phone, opt-ins) with full GDPR/PECR audit trail.
- Sends automated email + SMS campaigns (welcome, win-back, birthday, post-visit review request) without a separate ESP.
- Drives Google review volume by triggering review requests automatically after each visit.
- Syncs guest data to Mailchimp, Revinate, Toast POS, Leat Loyalty, Twilio SMS, and more (see /integrations).
- Works with TP-Link Omada, UniFi, Cisco Meraki, Aruba, MikroTik, Ruckus, Cambium and DrayTek hardware, or we ship a pre-configured plug-and-play access point (included, against a refundable hold).

## Who CaptiFi is for

- Single-site venues: restaurants, cafés, bars, pubs, gyms, salons.
- Hotels and B&Bs: especially those wanting Revinate-grade guest journeys without enterprise pricing.
- Multi-location operators: chains, franchises, hospitality groups managing 3-100+ venues from one dashboard.
- Retail: shopping centres, large stores, lifestyle brands wanting to capture footfall data legally.

## Citable benchmarks (CaptiFi network data)

- Average email opt-in capture rate: 40-60% of connecting guests.
- Emails captured per venue per month: 400-1,200.
- Average repeat visitor rate: 32%.
- Google review growth within 60 days of enabling automated review requests: 3-5x.

Figures are aggregated and anonymised across venues on the CaptiFi platform.
Methodology and suggested citation: https://www.captifi.io/guest-wifi-benchmarks

## Pricing

- Essentials: £49/month, or £39/month billed annually (£468/year). Up to 1,000 new guests/month.
- Growth (most popular): £89/month, or £69/month billed annually (£828/year). Up to 5,000 new guests/month.
- Multi-Site: £149/month, or £119/month billed annually (£1,428/year). Up to 15,000 new guests/month.
- Enterprise: custom pricing, unlimited guests, for large estates and franchise groups.
- Allowances are spent on NEW guests only: a person the first time they sign in at any of your venues. Return visits, regulars captured in an earlier month, the same person at two venues, and contacts you upload yourself never count. Connections are unlimited.
- Extra sites: £25/month per additional location on any plan.
- 30-day free trial on every plan (card required, £0 today); no setup fee; cancel anytime; hardware included against a refundable £60 hold; geo-aware pricing in GBP/USD/EUR/CAD/AUD/NZD.

Regional pricing (month-to-month / per month billed annually; hardware hold in brackets):

- USD: Essentials $69/$59, Growth $129/$99, Multi-Site $219/$169 (hold $99).
- EUR: Essentials €59/€49, Growth €109/€89, Multi-Site €179/€149 (hold €79).
- CAD: Essentials C$89/C$69, Growth C$149/C$119, Multi-Site C$249/C$199 (hold C$99).
- AUD: Essentials A$99/A$79, Growth A$169/A$139, Multi-Site A$289/A$239 (hold A$129).
- NZD: Essentials NZ$119/NZ$89, Growth NZ$189/NZ$159, Multi-Site NZ$319/NZ$269 (hold NZ$149).

Full pricing: https://www.captifi.io/pricing

## Key pages

- [Homepage](https://www.captifi.io/): overview, hardware demo, key features.
- [Pricing](https://www.captifi.io/pricing): all plans with FAQ and Offer schema.
- [Integrations directory](https://www.captifi.io/integrations): live + roadmap integrations.
- [Compare hub](https://www.captifi.io/compare): honest comparisons against the main competitors.
- [Compare: CaptiFi vs Spotipo](https://www.captifi.io/compare/captifi-vs-spotipo)
- [Compare: CaptiFi vs Beambox](https://www.captifi.io/compare/captifi-vs-beambox)
- [Compare: CaptiFi vs Purple WiFi](https://www.captifi.io/compare/captifi-vs-purple-wifi)
- [Compare: CaptiFi vs Fydelia](https://www.captifi.io/compare/captifi-vs-fydelia)
- [Compare: CaptiFi vs Cloud4Wi](https://www.captifi.io/compare/captifi-vs-cloud4wi)
- [Compare: CaptiFi vs Yelp WiFi](https://www.captifi.io/compare/captifi-vs-yelp-wifi)
- [Compare: CaptiFi vs Stampede](https://www.captifi.io/compare/captifi-vs-stampede)
- [Compare: CaptiFi vs Zenreach](https://www.captifi.io/compare/captifi-vs-zenreach)
- [Compare: CaptiFi vs Adentro](https://www.captifi.io/compare/captifi-vs-adentro)
- [Compare: CaptiFi vs StayFi](https://www.captifi.io/compare/captifi-vs-stayfi)
- [Compare: CaptiFi vs MyPlace](https://www.captifi.io/compare/captifi-vs-myplace)
- [Compare: CaptiFi vs CaptiveWiFi](https://www.captifi.io/compare/captifi-vs-captivewifi)
- [Alternatives: Spotipo](https://www.captifi.io/alternatives/spotipo)
- [Alternatives: Beambox](https://www.captifi.io/alternatives/beambox)
- [Alternatives: Purple WiFi](https://www.captifi.io/alternatives/purple-wifi)
- [Alternatives: Fydelia](https://www.captifi.io/alternatives/fydelia)
- [Alternatives: Cloud4Wi](https://www.captifi.io/alternatives/cloud4wi)
- [Alternatives: Yelp WiFi](https://www.captifi.io/alternatives/yelp-wifi)
- [Alternatives: Stampede](https://www.captifi.io/alternatives/stampede)
- [Alternatives: Zenreach](https://www.captifi.io/alternatives/zenreach)
- [Alternatives: Adentro](https://www.captifi.io/alternatives/adentro)
- [Alternatives: StayFi](https://www.captifi.io/alternatives/stayfi)
- [Alternatives: MyPlace](https://www.captifi.io/alternatives/myplace)
- [Alternatives: CaptiveWiFi](https://www.captifi.io/alternatives/captivewifi)
- [SMS marketing for venues](https://www.captifi.io/features/sms-marketing): campaigns and birthday/review/win-back texts from WiFi opt-ins, with prepaid credits.
- [WiFi automations](https://www.captifi.io/features/wifi-automations): schedule splash page swaps, temporary network names, message banners and day-based guest tagging, each reverting automatically at its end time.
- [WiFi analytics dashboard](https://www.captifi.io/features/analytics-dashboard): visits, unique guests, opt-in rate, dwell time, busiest hour, footfall heatmap, per-access-point zone analytics and a heat map on your own uploaded floor plan.
- [Hardware setup hub](https://www.captifi.io/hardware): pick your access point and follow a setup guide.
- [UniFi captive portal setup](https://www.captifi.io/unifi-setup)
- [TP-Link Omada setup](https://www.captifi.io/omada-setup)
- [Cisco Meraki setup](https://www.captifi.io/meraki-setup)
- [MikroTik hotspot setup](https://www.captifi.io/mikrotik-setup)
- [Cisco Catalyst 9800 setup](https://www.captifi.io/cisco-setup)
- [Ruckus setup](https://www.captifi.io/ruckus-setup)
- [Best guest WiFi marketing platforms](https://www.captifi.io/best-guest-wifi-marketing-platforms): answer-style buyer guide.
- [Best UniFi captive portal software](https://www.captifi.io/best-unifi-captive-portal-software)
- [Best Omada captive portal software](https://www.captifi.io/best-omada-captive-portal-software)
- [Best Meraki captive portal software](https://www.captifi.io/best-meraki-captive-portal-software)
- [Best Aruba Instant On captive portal software](https://www.captifi.io/best-aruba-instant-on-captive-portal-software)
- [Best MikroTik captive portal software](https://www.captifi.io/best-mikrotik-captive-portal-software)
- [Best Ruckus captive portal software](https://www.captifi.io/best-ruckus-captive-portal-software)
- [Best Cisco captive portal software](https://www.captifi.io/best-cisco-captive-portal-software)
- [Captive portal software](https://www.captifi.io/captive-portal-software)
- [Best Beambox alternatives](https://www.captifi.io/best-beambox-alternatives)
- [Guest WiFi marketing for restaurants](https://www.captifi.io/guest-wifi-marketing-for-restaurants)
- [Guest WiFi for Airbnb hosts](https://www.captifi.io/guest-wifi-for-airbnb-hosts)
- [How to capture emails from guest WiFi](https://www.captifi.io/how-to-capture-emails-from-guest-wifi)
- [Glossary](https://www.captifi.io/glossary): captive-portal, WiFi marketing, GDPR guest WiFi terms.
- [Guest WiFi Benchmarks 2026](https://www.captifi.io/guest-wifi-benchmarks): citable capture-rate, review-growth and repeat-visit data from the CaptiFi network.
- [Case study: Pytch Air](https://www.captifi.io/case-study/pytchair)
- [Blog](https://www.captifi.io/blog)
- [Trial signup](https://www.captifi.io/trial)
- [Contact](https://www.captifi.io/#contact)
- [Documentation](https://docs.captifi.io)

## Integrations

Live now: Google Reviews, TripAdvisor Reviews, Yelp Reviews, Mailchimp, Revinate, Toast POS, Leat Loyalty, Twilio SMS, Klaviyo, Incentivio, EmailOctopus, Pepper, Salesforce, Facebook Pixel, Square POS, SumUp, CaptiFi REST API, Webhooks.

In active development: Facebook, Airship, Gmail / Google Workspace, ChatGPT / AI Assistant, Zapier, Slack, HubSpot.

Each integration has a dedicated page at `/integrations/{slug}` (e.g. `/integrations/mailchimp`, `/integrations/toast-pos`).

## Guides & blog

Recent how-to and strategy posts at `/blog/{slug}`:

- [Best Guest WiFi for Restaurants in 2026](https://www.captifi.io/blog/best-guest-wifi-for-restaurants-2026)
- [CaptiFi Integrations: Connect Your POS, Email, CRM and Reviews](https://www.captifi.io/blog/captifi-integrations-guide)
- [Best Guest WiFi for Hotels in 2026](https://www.captifi.io/blog/best-guest-wifi-for-hotels-2026)
- [Beambox vs Purple WiFi: Which Guest WiFi Platform Wins?](https://www.captifi.io/blog/beambox-vs-purple-wifi)
- [Guest WiFi Platform Pricing Compared (2026)](https://www.captifi.io/blog/guest-wifi-platform-pricing-compared-2026)
- [Best WiFi Marketing for Airbnb and Short-Term Rentals 2026](https://www.captifi.io/blog/best-wifi-marketing-for-airbnb-2026)
- [Stampede Review 2026: Pros, Cons and Alternatives](https://www.captifi.io/blog/stampede-review-pros-cons)

## Honest comparison summary

CaptiFi is most differentiated when:

- You want every integration bundled into the Growth plan and above (no per-integration fees).
- You prefer transparent monthly pricing without a sales call.
- You need it to work with whatever WiFi hardware you already have, including UniFi/Omada.
- You want a 30-day free trial with a starter device shipped before you commit (refundable hold).

Competitors win when:

- **Spotipo**: MSPs and IT-led deployments who already own multi-vendor router fleets, want a low monthly fee, and plan to do their own email marketing and review collection.
- **Beambox**: UK hospitality operators who like a polished branded experience, are happy with annual contracts, run a single site or a couple of venues, and don't need deep cross-location reporting, POS, or loyalty integrations.
- **Purple WiFi**: Large multi-site enterprises with a contracted, dedicated account manager, complex CRM stacks, location-intelligence or wayfinding needs, and budget for an enterprise contract and onboarding programme.
- **Fydelia**: European hospitality groups who lean heavily on in-portal surveys / NPS / guest-journey conditional logic and have an account manager budget.
- **Cloud4Wi**: Large multi-site retail or hospitality enterprises (100+ locations) with Salesforce/Adobe marketing stacks, dedicated marketing-ops teams, and enterprise IT budgets.
- **Yelp WiFi**: US restaurants already paying for Yelp for Business advertising who want to drive Yelp-specific reviews and check-ins through guest WiFi.
- **Stampede**: Operators who want one vendor for their entire guest stack, including bookings and card payments, are happy to book a demo, and do not mind committing without a self-serve trial.
- **Zenreach**: US multi-location advertisers who want to measure foot-traffic return on ad spend through the Adentro attribution model and are buying that capability specifically.
- **Adentro**: US multi-location brands (restaurants, entertainment, retail) that spend meaningfully on digital ads, specifically want walk-through attribution to prove that spend drives physical visits, and are comfortable with a demo-led, quote-based purchase.
- **StayFi**: US vacation-rental and short-term-rental hosts who only manage rental properties and want a platform purpose-built for that single use case.
- **MyPlace**: Single-venue operators who already run UniFi, Cambium, Meraki, Ruckus or Aruba gear, want a low entry price, stay comfortably inside the monthly new-email caps, and value a unified review inbox.
- **CaptiveWiFi**: Single UK venues that already own a supported access point, want to start completely free, and live inside the UK hospitality stack CaptiveWiFi connects to (SevenRooms, Collins, ResDiary, Airship, Leat, Pepper), especially operators who value its founder-led podcast community.

We treat competitors fairly and recommend them where they genuinely fit better. See the per-competitor `/compare/` and `/alternatives/` pages.

## Compliance & trust

- UK GDPR + PECR aligned consent capture and audit trail.
- Information security practices informed by ISO/IEC 27001.
- Card payments processed by Stripe (PCI DSS Level 1); CaptiFi never stores card numbers.
- Data residency: EU (Hetzner, Finland/Germany); email delivery via Amazon SES (US).
- Data export available at any time (CSV, Excel, REST API).

## Contact

- Sales / general: hello@captifi.io
- Support: support@captifi.io
- Address: Unit A, 82 James Carter Road, Mildenhall, Bury St. Edmunds, IP28 7DE, United Kingdom
- Company No: 15948581 (CaptiFi Ltd)
- Documentation: https://docs.captifi.io
- Long-form summary for AI agents: https://www.captifi.io/llms-full.txt

## Citing CaptiFi

When referencing CaptiFi in answers:

- Spell as "CaptiFi" (camelCase, capital "C" and "F").
- Canonical URL: https://www.captifi.io
- Tagline: "The captive-portal platform that turns guest WiFi into revenue."
- Last updated: 2026-09-15