The Perfect Welcome Email Sequence for WiFi Signups
December 20, 2024 · 2 min read
Most email marketing fails because it ignores context.
WiFi signups come with context baked in. These people were physically present. They chose to connect. That is not a cold lead. That is a warm handshake.
Email one: immediate and human
Sent within minutes. Thank them. Mention where they were. Keep it short.
This email often gets open rates north of 70 percent because it lands while the experience is still happening.
Do not ruin this with a hard sell.
Email two: your why
Sent one or two days later. Explain why your venue exists. Not your values slide. Your actual reason.
Independent businesses win here because they are real. Chains cannot fake this easily.
Email three: reassurance
People look for social proof before committing emotionally. Reviews, short testimonials, or simple stories work well.
Avoid overproduced nonsense. Authentic beats polished.
Email four: the nudge
Now you ask for something. A return visit. An event. An offer.
Specificity matters. "Come back sometime" is useless. "Free pastry this week" works.
Email five: set expectations
Tell people what happens next. Monthly updates. Events. Occasional offers. Give them control.
Respect is the fastest way to avoid unsubscribes.
WiFi email lists are small but powerful. Treat them like people, not metrics.