This Cookie Policy explains how CaptiFi Limited ("CaptiFi", "we", "us", or "our") uses cookies and similar tracking technologies when you visit our website at captifi.io or use our services.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies help websites remember your preferences, understand how you use the site, and improve your overall experience.

2. Types of Cookies We Use

2.1 Essential Cookies

These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and account access. You cannot opt out of these cookies as the website cannot function without them.

2.2 Analytics Cookies

We use analytics cookies to understand how visitors interact with our website and to measure which adverts and campaigns bring visitors who go on to start a trial. Google Analytics 4 and Google Ads conversion tracking run after you grant the Analytics category in the cookie banner; the same choice governs our own campaign attribution cookies (_captifi_gclid and _captifi_utm_*). The one exception is the purchase confirmation page shown once after a trial sign-up: it loads the Google tag with consent mode set to denied, whatever you chose in the banner, and sends a cookieless conversion ping.

2.3 Functional Cookies

These cookies enable features you choose to use. The Tawk.to live chat widget sets its own cookies, and it loads only after you grant the Chat category in the cookie banner, and only on screens 768px and wider. Cloudflare Turnstile protects the contact form and the trial sign-up form from automated spam; it runs the first time you interact with a form and sets no cookie on this site.

2.4 Marketing Cookies

These cookies may be set through our site by advertising partners. They may be used to build a profile of your interests and show you relevant advertisements on other sites. If you do not allow these cookies, you will experience less targeted advertising.

3. Specific Cookies We Use

Cookie Name	Provider	Purpose	Duration
Necessary (always on)
captifi_website_session	CaptiFi	Keeps your session together between pages, for example the trial sign-up steps and form error messages	2 hours
XSRF-TOKEN	CaptiFi	Security (CSRF protection for forms)	2 hours
cookieConsent (browser local storage)	CaptiFi	Remembers the choices you made in the cookie banner so we do not ask again	Until you clear your browser storage
_captifi_attribution_pending (browser session storage)	CaptiFi	Holds the campaign tags from the link you arrived on. If you accept Analytics they are written to the attribution cookies below and removed from here. If you reject, they stay in this tab's session storage, unread, until the tab closes, and are written to cookies only if you turn Analytics on later in the same tab	Until the tab is closed
affiliate_code	CaptiFi	Set when you arrive through a partner referral link (/r/...), so the partner is credited if you go on to sign up	90 days
Analytics (only after you accept)
_ga	Google Analytics	Distinguishes unique users	2 years
_ga_*	Google Analytics	Stores and counts page views	2 years
_gid	Google Analytics	Distinguishes users	24 hours
_gcl_au	Google Ads	Conversion tracking	90 days
_captifi_gclid	CaptiFi	Records the Google Ads click identifier from the link you arrived on so a later trial sign-up is attributed to that advert	90 days
_captifi_utm_source, _captifi_utm_medium, _captifi_utm_campaign, _captifi_utm_content, _captifi_utm_term	CaptiFi	Records the campaign tags from the link you arrived on for the same purpose	90 days
Chat (only after you accept)
tawkUUID, __tawkUUID	Tawk.to	Identifies your chat session so a conversation can continue between pages and visits	Up to 6 months
__cf_bm	Cloudflare (on behalf of Tawk.to)	Bot protection for the chat service	30 minutes

Spam protection on the contact form and the trial sign-up form is Cloudflare Turnstile. It runs the first time you interact with a form and sets no cookie on this site.

4. Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages. We do not control the setting of these cookies. Please refer to the relevant third party's website for more information about their cookies:

Google Privacy Policy (Analytics, Ads)
Tawk.to Privacy Policy (live chat)
Cloudflare Privacy Policy (Turnstile)
Stripe Privacy Policy (payment on the trial form)

5. Managing Cookies

You can control and manage cookies in various ways. Please note that removing or blocking cookies may impact your user experience and some functionality may no longer be available.

5.1 Our Cookie Banner

On your first visit a banner offers three choices. Accept all turns on the Analytics and Chat categories. Reject all keeps only the necessary cookies; it is one click, the same as accepting. Settings lets you switch Analytics and Chat on or off individually and save. Nothing in the Analytics or Chat categories is set until you have chosen.

You can change your mind at any time. The Cookie Settings link in the footer of every page reopens the banner with your current choices. Withdrawing consent stops new cookies being set from that point; cookies already on your device can be removed through your browser settings below.

5.2 Browser Settings

Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser. You can obtain up-to-date information about blocking and deleting cookies from your browser's help documentation:

5.3 Opt-Out Links

You can opt out of certain third-party cookies:

6. Do Not Track

Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked. Due to the lack of a common industry standard for recognising and implementing Do Not Track signals, our website does not currently respond to Do Not Track signals.

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices.

Any changes will be posted on this page with an updated revision date. We encourage you to review this Cookie Policy periodically.

8. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

CaptiFi Limited
Email: hello@captifi.io

Unit A, 82 James Carter Road, Mildenhall, Bury St. Edmunds, England, IP28 7DE