Repeat visit rate is the percentage of a venue's guests who return for at least one further visit within a given period, a core loyalty metric that guest WiFi can measure automatically by recognising returning sign-ins.
Repeat visit rate is the percentage of a venue's guests who come back at least once within a given period. If 1,000 distinct guests visited in the last quarter and 380 of them visited more than once, the repeat visit rate is 38%. It is the physical-venue equivalent of a repeat purchase rate, and one of the most honest measures of whether people actually liked the experience.
Before guest WiFi, measuring repeat visits meant loyalty cards or guesswork. A captive portal measures it as a by-product: a returning guest is recognised by their sign-in identity (email or social profile), and usually reconnects automatically because the network remembers the device. Identity-based counting also survives MAC randomisation, since modern phones keep a stable per-network address and, more importantly, the email identifies the person across devices.
The reliable levers are a prompt welcome email with a reason to return, automated win-backs for guests going quiet, and event or offer emails timed to each guest's visiting pattern. For pubs, cafes and restaurants, moving the average guest from two visits to three is often worth more than any new-customer campaign - and WiFi data is how you see whether it is happening.
Footfall analytics is the measurement of how many people visit a physical location, when they visit, how long they stay, and how often they return, using sensors such as WiFi access points, cameras, or door counters.
A win-back campaign is an automated marketing flow that targets customers who have not visited or purchased for a defined period - commonly 60, 90, or 180 days - with a message or incentive designed to bring them back.
Dwell time is the length of time a visitor spends at a location during a single visit, measured in WiFi analytics as the interval between a device first and last being seen on the network.
WiFi marketing is the practice of using a venue's guest WiFi network - typically via a captive portal - to capture customer data and deliver follow-up communications such as automated emails, SMS, review requests, and loyalty offers.
Capture guest emails, run automated email/SMS campaigns, and grow Google reviews - all from your existing WiFi.