Build direct bookings through guest WiFi
OTAs take 15-20% of every booking and keep your guest data. CaptiFi captures guest emails through your WiFi so you can build a direct booking list, automate post-stay reviews, and bring guests back without commission.
Venues running on CaptiFi
What venues running CaptiFi see
CaptiFi venue data, April to September 2026
OTAs take 15-20% commission and keep your guest data
Every booking through Booking.com or Expedia costs you commission, and you get zero guest contact details. You can never market to those guests directly.
15-20% commission
OTAs take a significant cut of every booking. For a £150/night room, that's £22-30 gone per night to the platform.
Zero guest data
OTAs keep guest emails. Even if 6 people stay, you get zero contact details. You can never market to them directly.
No review automation
Without automated review requests, you miss capturing positive feedback when guests are happiest: during checkout.
Everything a hotel needs to grow direct revenue
From guest data capture to automated campaigns, built for hospitality operators who want to own their guest relationships.
Capture guest emails
Every guest who connects to WiFi shares their email, whoever made the booking: all 6 guests = 6 emails in your list.
Direct booking campaigns
Re-engage past guests with seasonal offers and exclusive direct booking discounts that carry no OTA commission.
Review automation
Automatically request Google/Tripadvisor reviews at checkout for maximum positive feedback capture.
Automated welcome emails
Send check-in instructions, local tips, and upsell spa/restaurant services automatically when guests connect.
Multi-property dashboard
Manage WiFi marketing across all your properties from one login. Compare performance site-by-site.
Guest analytics
See occupancy patterns, repeat guest rates, email engagement, and campaign ROI in real-time.
Commission savings
Track exactly how much you're saving on OTA fees with direct bookings from your WiFi guest list.
GDPR built-in
Consent capture, erasure tools and opt-out handling, built for UK GDPR and PECR.
Sell Tickets for Dinners and Events
Put gala dinners and festive parties on sale from the dashboard that runs your guest WiFi. Guests buy paid tickets or book free places on your own events page, paying by card, Apple Pay or Google Pay straight into your venue's Stripe account. Buyers get their QR tickets by email and are checked in at the door from a phone.
Every buyer joins your guest list with their marketing choice recorded, your next event can show on the WiFi welcome screen in the week before it, and a two-line snippet puts your events on your own website. Events is included on the Growth plan and above. Free tickets cost nothing; paid tickets carry a booking fee that includes card processing.
Set up in 5 minutes. Capture every guest.
Start Free TrialPlug in the device
The CaptiFi device, included with your plan (refundable deposit), plugs into your existing broadband. Or connect to your UniFi/Omada/Meraki setup. About 5 minutes with the CaptiFi device, under an hour on your own controller.
Brand your guest WiFi
Add your hotel logo, colours, and welcome message. Guests see a professional login page in your own branding.
Build your direct booking list
Guest emails flow in automatically. Welcome emails, review requests, and re-booking campaigns run on autopilot.
What hotel owners actually want
How CaptiFi handles setup, reporting, support and price for a hotel.
Simple setup without an IT team
Live in about 5 minutes with the CaptiFi device, under an hour on your own controller. Setup guides cover 9 vendor ecosystems, and you build the login page in a visual editor, so there's no HTML to write.
Advanced analytics
Visits, unique guests and a weekly insights card for each property come with Essentials. Growth adds dwell time, your busiest hour, guest roaming and a monthly PDF report with an ROI estimate.
Support from our own team
Email support@captifi.io or raise a ticket from the Support page in your dashboard, and someone on the CaptiFi team picks it up. Support comes with every plan, and Growth and above get priority.
Transparent pricing
Transparent published pricing. Essentials from £49/mo. No hidden integration fees or setup costs.
Plans and pricing
Choose the perfect plan for your venue. Every plan includes plug-and-play hardware with a refundable £60 deposit. Every plan from Essentials up includes 250 free SMS a month.
Not sure which plan fits? Book a 15-minute demo, no obligation, no hard sell.
Save 20% or more with annual billing
Lite
Lite runs on your own WiFi or our device.
or £190 billed yearly
- Guest capture and CSV export
- 500 new guests a month
- One site
- Email support
- CaptiFi branding on the splash page
- Your own WiFi, or our device (£60 refundable deposit)
Essentials
per month, billed annually
£468/year
Ideal for small venues: pubs, cafés
- Branded splash page
- GDPR contact capture
- Weekly insights card for each venue
- CSV export
- Paid WiFi and WiFi vouchers
- Automated review requests
- Email marketing (1,000 emails)
- 250 free SMS a month included
- WiFi kit included (£60 refundable deposit)
Extra site: +£25/mo
Growth
per month, billed annually
£828/year
Ideal for bars, clubs, restaurants
- Everything in Essentials
- Event promos
- VIP segmentation
- Advanced analytics
- Priority support
- Email marketing (2,000 emails)
- 250 free SMS a month included
- API access and webhooks
- Rewards and loyalty
- Ten guest WiFi games
- Event ticketing
- Reservation check-in
- Table bookings with deposits
- Weekly and monthly PDF reports
Extra site: +£25/mo
Pro
per month, billed annually
£1428/year
Ideal for restaurant groups, multi-venue ops
- Everything in Growth
- Multi-site dashboard
- Group analytics
- Remove CaptiFi branding
- API access and webhooks
- Mail Plus (5,000 emails)
- 250 free SMS a month included
- Automation workflows (visual builder)
Extra site: +£25/mo
Enterprise
Tailored pricing
For large operations, hotel groups, white-label solutions
Calculate your hotel ROI
See how much direct booking revenue CaptiFi could generate
For every £1 spent, you could generate £ in repeat revenue Custom pricing available for enterprise needs
Optional hardware included (refundable deposit)
Already have WiFi hardware? We work with it.
CaptiFi has setup guides for 9 WiFi ecosystems. There's nothing to rip out: connect the access points you already have and you're live.
+ Cisco Catalyst
9 with setup guides
UniFi, Ubiquiti, Omada, TP-Link, Meraki, Cisco, Aruba, Instant On, HPE, MikroTik, RouterOS, RUCKUS, Fortinet, FortiGate, FortiAP and DrayTek are trade marks of their respective owners. CaptiFi is an independent guest WiFi platform that runs as an external captive portal on these vendors' access points and controllers. It is not made, certified, sponsored or endorsed by any of them, and vendor names appear here only to show compatibility. Setup guides describe each vendor's own configuration screens; where they differ, the vendor's documentation is the authority.
Don't have compatible hardware?
Frequently asked questions
CaptiFi captures guest emails when they connect to your WiFi. You can then send automated post-stay offers, seasonal promotions, and exclusive direct booking discounts, which bypass OTA commissions entirely.
Yes. CaptiFi automatically sends Google/Tripadvisor review requests timed for checkout. Review requests are included on the Essentials plan and above.
CaptiFi works with UniFi, TP-Link Omada, Cisco Meraki, Aruba, Ruckus, and more. Or use our plug-and-play device (hardware included, refundable deposit) alongside your existing system.
OTAs charge 15-20% commission per booking. Every guest you re-engage directly through your own list books commission-free, so the saving compounds with every returning guest.
CaptiFi is built to support compliance: marketing consent is asked separately from getting online and recorded for each guest, every marketing email carries an unsubscribe link, and Delete (GDPR) and Anonymise (GDPR) handle erasure requests. Network separation keeps guest traffic away from your business systems. Your hotel is the data controller, so compliance itself stays with you.
Live in about 5 minutes with the CaptiFi device, under an hour on your own controller. Plug in the device or connect your controller, brand your splash page, and start capturing guest emails.
Latest insights on guest WiFi marketing and venue growth.
How to Turn Your WiFi Into Revenue in 2026
Practical strategies for monetising your guest WiFi in the year ahead, from data capture to automated campaigns.
Mar 2026
Guest Email Marketing: From WiFi Login to Loyal Customer
A complete guide to turning WiFi logins into a high-performing email marketing channel for your venue.
Oct 2024
WiFi analytics: seven metrics every venue should track, with 2026 benchmarks
The seven WiFi metrics worth a venue's time, with the figure measured across CaptiFi venues in 2026 for each one that has a fair benchmark: sign-in rate, new guest emails, returning guests and review requests.
Oct 2024
Ready to build your direct booking list?
30-day free trial. Hardware included (refundable deposit), cancel anytime.
CaptiFi is a guest WiFi marketing and captive portal platform for restaurants, bars, pubs, cafes, hotels, gyms, salons, retail and short-term rentals, built by CaptiFi Ltd in the UK and sold in GBP, USD, EUR, CAD, AUD and NZD to venues worldwide.