A welcome email is the automated first message sent to a new subscriber shortly after sign-up - in WiFi marketing, within minutes of a guest connecting to the venue's WiFi - and it typically achieves the highest open rate of any email a business sends.
A welcome email is the automated message a new subscriber receives moments after signing up. In WiFi marketing it is triggered the instant a guest completes the splash page, which means it usually arrives while the guest is still sitting in the venue - the one moment when brand recognition, attention and goodwill are all at their peak.
Welcome emails routinely achieve open rates several times higher than ordinary campaigns, because the recipient just asked for the message and recognises the sender immediately. WiFi-triggered welcomes sent within minutes of sign-on commonly exceed 60% opens. The same recency means clicks and offer redemptions are also at their lifetime high - which is exactly why the first email should carry the return incentive, not the fifth.
The welcome email is the first step of a flow: a review request follows 24-48 hours after the visit (see review automation), and a win-back fires if the guest goes quiet. Because the trigger is the WiFi connection itself, the whole sequence runs hands-free for the venue. Templates and timing are covered in the welcome email sequence guide.
WiFi email capture is the technique of collecting a guest's email address as a condition of free WiFi access, typically through a captive portal's sign-in form, so the venue can send marketing communications afterwards.
Email deliverability is the ability of a sender's messages to reach recipients' inboxes rather than spam folders or being rejected, determined by authentication (SPF, DKIM, DMARC), sender reputation, list quality, and recipient engagement.
Review automation is the practice of automatically sending customers a review request - usually by email or SMS a set time after their visit - using contact details captured at the venue, so online review volume grows without staff effort.
A win-back campaign is an automated marketing flow that targets customers who have not visited or purchased for a defined period - commonly 60, 90, or 180 days - with a message or incentive designed to bring them back.
Capture guest emails, run automated email/SMS campaigns, and grow Google reviews - all from your existing WiFi.