Turn in-store WiFi into your most valuable marketing channel
Every shopper who connects to your WiFi joins your marketing list. Capture emails, send targeted promotions, and drive repeat visits, all automatically.
Venues running on CaptiFi
What venues running CaptiFi see
CaptiFi venue data, April to September 2026
Wondering what capture rates look like for a store like yours? See our guest WiFi benchmarks.
Shoppers walk out your door. You have no way to bring them back.
Online stores capture an email with every order. Your physical store serves shoppers all day and captures nothing. Every anonymous shopper is a repeat customer you can never contact again.
Anonymous shoppers
Shoppers browse, buy, and leave without sharing any contact details. No email means no follow-up, no offers, no second visit.
Wasted seasonal peaks
Black Friday, Christmas, January sales: without a customer database, you can't email past shoppers when it matters most.
No footfall insights
No idea when your store is busiest, how many shoppers return, or which campaigns drive visits. Staffing and stock decisions made blind.
Everything you need to grow your retail business
From WiFi capture to targeted campaigns, CaptiFi helps you build a customer database and drive repeat visits.
Capture customer emails
Every WiFi login adds a shopper to your database. Build your marketing list while they browse your store.
Targeted promotions
Send personalised offers based on shopping habits. Right message, right customer, right time.
Seasonal campaigns
Plan ahead for Black Friday, Christmas, and summer sales. Email your database and drive footfall when it matters most.
Loyalty rewards
Track visits and reward your best customers. Turn one-time shoppers into loyal regulars.
Footfall analytics
See how many shoppers visit, when they come, and how often they return. Data-driven decisions for your store.
Automate Google reviews
Automatically ask happy shoppers for a Google review after their visit, at a delay you set.
GDPR built-in
Consent capture, erasure tools and opt-out handling, built for UK GDPR and PECR.
Plug & play setup
Hardware included (refundable deposit). Plug it in, we'll handle the rest. No IT skills needed.
Set up in 5 minutes. Run on autopilot forever.
Start Free TrialPlug in the device
We ship you a CaptiFi device, included with your plan (refundable deposit). Plug it into your broadband, or connect to your existing UniFi/Omada setup. About 5 minutes with the CaptiFi device, under an hour on your own controller.
Brand your splash page
Add your store's logo, colours, and a welcome message using our visual builder. No coding or HTML knowledge needed.
Collect & engage on autopilot
Shopper emails flow in automatically. Welcome emails, seasonal promotions, and Google review requests send themselves. You focus on the shop floor.
What retailers actually want
How CaptiFi handles setup, reporting, support and price for a shop.
Simple setup without an IT team
CaptiFi is live in about 5 minutes with the CaptiFi device, under an hour on your own controller. Setup guides cover 9 vendor ecosystems, UniFi, Omada and Meraki among them, and you build the login page in a visual editor, so there's no HTML to write.
Detailed analytics
Visits, unique guests and a weekly insights card for each store come with Essentials. Growth adds a day-by-hour footfall heatmap, your busiest hour, how long shoppers take to come back and a monthly PDF report.
Support from our own team
Email support@captifi.io or raise a ticket from the Support page in your dashboard, and someone on the CaptiFi team picks it up. Support comes with every plan, and Growth and above get priority.
Published pricing
Essentials, Growth and Pro prices are on our pricing page in your currency, and Enterprise is quoted on request. Essentials from £49/mo, every integration is included from Growth up, and there's no setup fee.
Plans and pricing
Choose the perfect plan for your venue. Every plan includes plug-and-play hardware with a refundable £60 deposit. Every plan from Essentials up includes 250 free SMS a month.
Not sure which plan fits? Book a 15-minute demo, no obligation, no hard sell.
Save 20% or more with annual billing
Lite
Lite runs on your own WiFi or our device.
or £190 billed yearly
- Guest capture and CSV export
- 500 new guests a month
- One site
- Email support
- CaptiFi branding on the splash page
- Your own WiFi, or our device (£60 refundable deposit)
Essentials
per month, billed annually
£468/year
Ideal for small venues: pubs, cafés
- Branded splash page
- GDPR contact capture
- Weekly insights card for each venue
- CSV export
- Paid WiFi and WiFi vouchers
- Automated review requests
- Email marketing (1,000 emails)
- 250 free SMS a month included
- WiFi kit included (£60 refundable deposit)
Extra site: +£25/mo
Growth
per month, billed annually
£828/year
Ideal for bars, clubs, restaurants
- Everything in Essentials
- Event promos
- VIP segmentation
- Advanced analytics
- Priority support
- Email marketing (2,000 emails)
- 250 free SMS a month included
- API access and webhooks
- Rewards and loyalty
- Ten guest WiFi games
- Event ticketing
- Reservation check-in
- Table bookings with deposits
- Weekly and monthly PDF reports
Extra site: +£25/mo
Pro
per month, billed annually
£1428/year
Ideal for restaurant groups, multi-venue ops
- Everything in Growth
- Multi-site dashboard
- Group analytics
- Remove CaptiFi branding
- API access and webhooks
- Mail Plus (5,000 emails)
- 250 free SMS a month included
- Automation workflows (visual builder)
Extra site: +£25/mo
Enterprise
Tailored pricing
For large operations, hotel groups, white-label solutions
Calculate your retail ROI
See how much repeat shopper revenue CaptiFi could generate for your store
For every £1 spent, you could generate £ in repeat revenue Custom pricing available for enterprise needs
Optional hardware included (refundable deposit)
Already have WiFi hardware? We work with it.
CaptiFi has setup guides for 9 WiFi ecosystems. There's nothing to rip out: connect the access points you already have and you're live.
+ Cisco Catalyst
9 with setup guides
UniFi, Ubiquiti, Omada, TP-Link, Meraki, Cisco, Aruba, Instant On, HPE, MikroTik, RouterOS, RUCKUS, Fortinet, FortiGate, FortiAP and DrayTek are trade marks of their respective owners. CaptiFi is an independent guest WiFi platform that runs as an external captive portal on these vendors' access points and controllers. It is not made, certified, sponsored or endorsed by any of them, and vendor names appear here only to show compatibility. Setup guides describe each vendor's own configuration screens; where they differ, the vendor's documentation is the authority.
Don't have compatible hardware?
Frequently asked questions
When shoppers connect to your WiFi, CaptiFi shows a branded sign-in form asking for their email address or phone number, and returning devices are recognised so regulars are let straight through. The data is captured automatically, with no till-point effort. Works with any router: UniFi, TP-Link Omada, Meraki, or our plug-and-play device (hardware included, refundable deposit).
Yes. You can segment your customer list based on visit frequency, last visit date, and more. Send targeted promotions to the right shoppers at the right time.
CaptiFi works with UniFi, TP-Link Omada, Cisco Meraki, Aruba, MikroTik, Ruckus, and more. If your router isn't compatible, hardware is included (refundable deposit) and works alongside your existing broadband.
Essentials, with the WiFi device included (refundable deposit), is £49/month (or £39/month on annual billing), and every integration is included from the Growth plan up. There are no setup fees, no hidden costs, and you can cancel anytime.
CaptiFi is built to support compliance: marketing consent is asked separately from getting online and recorded for each guest, every marketing email carries an unsubscribe link, Delete (GDPR) and Anonymise (GDPR) handle erasure requests, and you can export your customer data at any time. Network separation ensures guest traffic is isolated from your tills and business systems. Your shop is the data controller, so compliance itself stays with you.
Yes. CaptiFi automatically sends a Google review request to shoppers after their visit, timed for when they're most likely to respond. Review requests are included on the Essentials plan and above.
Latest insights on guest WiFi marketing and venue growth.
Retail and Shop WiFi Marketing: The Complete Guide
How independent shops and retail chains turn guest WiFi into a consented shopper email list, win back quiet days, grow Google reviews and fix the anonymous-footfall problem.
June 2026
The Leaky Bucket Problem in Physical Retail
You pour money into new customers while existing ones quietly drain away. In physical retail the leak is anonymity. How guest WiFi plugs customer churn and turns visits into retention.
June 2026
How to Turn Anonymous Foot Traffic Into a Marketing Database
Most venues have hundreds of daily visitors and capture zero contact details. The anonymous guest problem, and the proven WiFi-led solution.
May 2026
Ready to know your customers?
30-day free trial. Hardware included (refundable deposit), cancel anytime.
CaptiFi is a guest WiFi marketing and captive portal platform for restaurants, bars, pubs, cafes, hotels, gyms, salons, retail and short-term rentals, built by CaptiFi Ltd in the UK and sold in GBP, USD, EUR, CAD, AUD and NZD to venues worldwide.