A win-back campaign is an automated marketing flow that targets customers who have not visited or purchased for a defined period - commonly 60, 90, or 180 days - with a message or incentive designed to bring them back.
A win-back campaign is an automated marketing flow aimed at customers who used to visit but have stopped. The business defines a lapse threshold - commonly 60, 90 or 180 days since the last visit - and when a customer crosses it, they automatically receive a message, often with an incentive, designed to bring them back before the relationship goes cold for good.
The hard part of a win-back is knowing who has lapsed. Online shops read it from order history; physical venues historically had nothing. Guest WiFi fixes that: every time a known guest's device reconnects, their last-seen date updates automatically, with no till integration and no staff input. "Regulars who have not been in for 90 days" becomes a live, self-maintaining segment - see repeat visit rate for the metric this ultimately moves.
The clean success signal is the guest reappearing on the WiFi: a returning sign-in after a win-back email is a measured, physical return visit. Venues also track offer redemptions and unsubscribe rates per stage. Even modest return rates are worth having, since the audience was otherwise lost - and because the flow is automated, a pub, salon or restaurant sets the thresholds once and the campaign quietly recovers lapsed customers all year.
Repeat visit rate is the percentage of a venue's guests who return for at least one further visit within a given period, a core loyalty metric that guest WiFi can measure automatically by recognising returning sign-ins.
A welcome email is the automated first message sent to a new subscriber shortly after sign-up - in WiFi marketing, within minutes of a guest connecting to the venue's WiFi - and it typically achieves the highest open rate of any email a business sends.
WiFi marketing is the practice of using a venue's guest WiFi network - typically via a captive portal - to capture customer data and deliver follow-up communications such as automated emails, SMS, review requests, and loyalty offers.
A customer data platform (CDP) is software that builds a persistent, unified database of individual customer profiles by combining data from multiple sources - such as WiFi sign-ins, POS transactions, bookings, and email engagement - and makes those profiles available to other marketing and analytics tools.
Capture guest emails, run automated email/SMS campaigns, and grow Google reviews - all from your existing WiFi.