WiFi marketing software for venues
WiFi marketing software keeps in touch with the people who sign in to your guest WiFi, long after they've left. CaptiFi is a WiFi marketing platform for restaurants, hotels and venues that does it for you. For guests who opt in, one sign-in sets off the welcome email, then the Google review request, a birthday message when the day comes round (if you ask for birthdays), and a win-back offer if they go quiet. You set each one up once. It runs on TP-Link Omada, UniFi, Meraki and Aruba.
What is WiFi marketing?
WiFi marketing is the practice of using a venue's guest WiFi network - typically via a captive portal - to capture customer data and deliver follow-up communications such as automated emails, SMS, review requests, and loyalty offers.
CaptiFi delivers WiFi marketing as a turn-key platform: it captures consented contact details at the WiFi login, then automates welcome emails, Google review requests and win-back offers. Those details come in through our captive portal software. How the list grows is on the guest WiFi marketing and data capture page, and the social WiFi page covers what guests see when they sign in. Our WiFi marketing definition and the full glossary cover related terms.
| CaptiFi WiFi marketing at a glance | Detail |
|---|---|
| Plans from | From £39/month billed annually, £49 month to month |
| Free trial | 30-day free trial on every plan |
| Hardware ecosystems supported | 9 (TP-Link Omada, UniFi, Meraki, Cisco Catalyst 9800, Aruba, MikroTik, Ruckus, Fortinet, DrayTek) |
| Guest WiFi sign-in rate | 55% of the new devices that joined CaptiFi guest WiFi in September 2026 signed in (CaptiFi venue data, UniFi venues, September 2026); it varies with setup and traffic |
What WiFi marketing has to work with
These come from guest WiFi at paying CaptiFi venues between April and September 2026. Yours will depend on footfall and how you set up the sign-in page.
50+
new guest emails a month at a typical venue
350+
new guest emails in the busiest tenth of venue-months
55%
of new devices on CaptiFi guest WiFi signed in (UniFi venues, Sep 2026)
3 in 10
WiFi visits are from returning guests
CaptiFi venue data, April to September 2026. Sign-in rate: CaptiFi venue data, UniFi venues, September 2026.
Trusted by venues worldwide
WiFi Marketing for Happier Guests and Busier Venues
WiFi marketing made simple. CaptiFi helps you capture customer data at every login, send the right messages, and keep guests coming back.
Weekly Insights
A weekly card on your dashboard compares last week with the week before and looks at the week ahead, with the forecast and local events.
Guest Insights
WiFi marketing reveals exactly who visits your venue, how often they return, and what drives them back.
Seamless Sign-In
WiFi marketing starts with branded splash pages that make sign-in quick and easy that look great on any device.
Automated Marketing
WiFi marketing automations send perfectly timed emails, review requests, and offers without lifting a finger.
GDPR Compliance
WiFi marketing with full GDPR compliance - collect guest details with clear consent.
Network Security
Keep your WiFi marketing network safe while keeping business systems separate and protected.
Multi-Venue Dashboard
Manage WiFi marketing data, automations, and reports for all your sites from one simple login.
Real-Time Analytics
Track WiFi marketing logins, opt-in rates, and campaign performance live so you can act fast.
Our Proven Approach to WiFi Marketing
Learn MoreCapture Every Connection
WiFi marketing starts from the first login - we collect GDPR-consented guest details so you can build a high-quality marketing list fast.
Automate Your Follow-Up
WiFi marketing automations run in the background, keeping guests engaged without extra work, from welcome emails to SMS campaigns.
Measure and Improve
Track WiFi marketing visits, opt-in rates, and campaign results in real time so you can make smarter decisions.
How One Business Owner Mastered WiFi Marketing
Discover how WiFi marketing helped transform his estate’s WiFi into a tool for capturing valuable customer data.
Get Set Up in Minutes: Start WiFi Marketing Today
CaptiFi makes WiFi marketing simple, turning your venue's WiFi into a powerful marketing engine. We can integrate with the access points you already use, or send you a plug-and-play device, included with your plan. You'll be live in about 5 minutes with the CaptiFi device, under an hour on your own controller.
1. Plug In
Connect your existing UniFi, TP-Link Omada, Meraki, Aruba, or any compatible access point - or use our included plug-and-play device.
2. Brand Your Splash Page
We'll match your venue's style so the login screen feels like part of your brand.
3. Start Collecting Contacts
WiFi marketing works from the very first login - watch your marketing list grow automatically.
The CaptiFi Plug & Play Device
Get started instantly with our pre-configured WiFi access point. No technical skills needed - just plug it in, and you're live in about 5 minutes with the CaptiFi device, under an hour on your own controller.
One-Time Setup, Then It Just Works
Enter your PIN once during setup to link the device to your account. After that, it's fully automatic.
Dual-Band WiFi 5 (802.11ac)
A pre-configured 2.4GHz and 5GHz access point that supports 100+ simultaneous connections, powered over Ethernet with the PoE injector in the box.
Included With Every Plan
We only take a small refundable deposit, refunded when the hardware is returned.
Remote Support Included
We manage and monitor your device remotely. Any issues? Our team can troubleshoot without you lifting a finger.
Already have WiFi hardware? We work with it.
CaptiFi has setup guides for 9 WiFi ecosystems. There's nothing to rip out: connect the access points you already have and you're live.
+ Cisco Catalyst
9 with setup guides
UniFi, Ubiquiti, Omada, TP-Link, Meraki, Cisco, Aruba, Instant On, HPE, MikroTik, RouterOS, RUCKUS, Fortinet, FortiGate, FortiAP and DrayTek are trade marks of their respective owners. CaptiFi is an independent guest WiFi platform that runs as an external captive portal on these vendors' access points and controllers. It is not made, certified, sponsored or endorsed by any of them, and vendor names appear here only to show compatibility. Setup guides describe each vendor's own configuration screens; where they differ, the vendor's documentation is the authority.
Don't have compatible hardware?
Plans and pricing
Choose the perfect plan for your venue. Every plan includes plug-and-play hardware with a refundable £60 deposit. Every plan from Essentials up includes 250 free SMS a month.
Not sure which plan fits? Book a 15-minute demo, no obligation, no hard sell.
Save 20% or more with annual billing
Lite
Lite runs on your own WiFi or our device.
or £190 billed yearly
- Guest capture and CSV export
- 500 new guests a month
- One site
- Email support
- CaptiFi branding on the splash page
- Your own WiFi, or our device (£60 refundable deposit)
Essentials
per month, billed annually
£468/year
Ideal for small venues: pubs, cafés
- Branded splash page
- GDPR contact capture
- Weekly insights card for each venue
- CSV export
- Paid WiFi and WiFi vouchers
- Automated review requests
- Email marketing (1,000 emails)
- 250 free SMS a month included
- WiFi kit included (£60 refundable deposit)
Extra site: +£25/mo
Growth
per month, billed annually
£828/year
Ideal for bars, clubs, restaurants
- Everything in Essentials
- Event promos
- VIP segmentation
- Advanced analytics
- Priority support
- Email marketing (2,000 emails)
- 250 free SMS a month included
- API access and webhooks
- Rewards and loyalty
- Ten guest WiFi games
- Event ticketing
- Reservation check-in
- Table bookings with deposits
- Weekly and monthly PDF reports
Extra site: +£25/mo
Pro
per month, billed annually
£1428/year
Ideal for restaurant groups, multi-venue ops
- Everything in Growth
- Multi-site dashboard
- Group analytics
- Remove CaptiFi branding
- API access and webhooks
- Mail Plus (5,000 emails)
- 250 free SMS a month included
- Automation workflows (visual builder)
Extra site: +£25/mo
Enterprise
Tailored pricing
For large operations, hotel groups, white-label solutions
Calculate your ROI
See how much CaptiFi could be worth to your business
For every £1 spent, you could generate £ in repeat revenue Custom pricing available for enterprise needs
Optional hardware included (refundable deposit)
WiFi Marketing FAQs
Setup is quick: about 5 minutes with the CaptiFi device, under an hour on your own controller. Just plug in your device or connect to your existing WiFi, and you're ready to go.
Yes. Our built-in splash builder lets you create and update your own branded login pages whenever you like.
No new hardware needed! CaptiFi works with most existing access points, including UniFi. If you don't have compatible hardware, we'll send you a plug-and-play device, included with your plan.
It can be. CaptiFi asks for marketing consent separately from getting online and records each guest's answer, every marketing email carries an unsubscribe link, and Delete (GDPR) and Anonymise (GDPR) handle erasure requests. Your venue stays the data controller.
You can send welcome emails, review requests, win-back offers, birthday messages, and more - all automatically.
Perfect for multi-location businesses! Our multi-venue dashboard lets you manage all your sites from one login.
Every plan includes email support, and live chat from Essentials up. Premium plans get priority response times.
Your data, your control. You have full access to export your contacts at any time.
Yes. We include a plug-and-play Captifi WiFi Kit (pre-configured UniFi access point) with every plan. We charge a £60 refundable deposit to your card and refund it when you return the hardware.
You can cancel anytime with no long-term contracts. When you cancel, you return the hardware at your own cost, and your £60 deposit is refunded once it reaches us in working condition.
Your plan covers the venue, not a number of access points. Email hello@captifi.io to add more CaptiFi devices at the same venue, or use your existing UniFi access points.
New guests can't sign in until your allowance resets on your next billing day. Guests you've already captured keep getting online, and we email you at 75%, 90% and 100% of the allowance. If you're often near the limit, moving up a plan adds headroom straight away.
Latest insights on WiFi marketing and venue growth.
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