Review automation is the practice of automatically sending customers a review request - usually by email or SMS a set time after their visit - using contact details captured at the venue, so online review volume grows without staff effort.
Review automation is the practice of automatically asking customers for an online review - usually by email or SMS, a set time after their visit - instead of relying on staff to remember. The request goes to contact details the business already holds, links directly to the review form (most often Google), and runs continuously in the background.
Guest WiFi is a natural trigger: the venue captures an email at sign-in via the captive portal, the platform knows exactly when the visit happened, and 24-48 hours later - while the experience is still fresh - it sends a short message with a one-tap link to the venue's Google review page. No till integration or staff prompting is needed.
Google's policy prohibits "review gating" - only asking customers you expect to be positive - and prohibits offering incentives in exchange for reviews. Compliant automation asks everyone whose consent you hold, uses neutral wording, and lets unhappy guests reply privately so problems reach the manager before they reach the internet. Sending the request itself is a marketing communication, so the guest's opt-in (see PECR) must be in place.
For pubs, restaurants and salons this is usually the fastest-payback piece of WiFi marketing. See how to automate Google reviews and WiFi review automation for local SEO.
WiFi marketing is the practice of using a venue's guest WiFi network - typically via a captive portal - to capture customer data and deliver follow-up communications such as automated emails, SMS, review requests, and loyalty offers.
A welcome email is the automated first message sent to a new subscriber shortly after sign-up - in WiFi marketing, within minutes of a guest connecting to the venue's WiFi - and it typically achieves the highest open rate of any email a business sends.
WiFi email capture is the technique of collecting a guest's email address as a condition of free WiFi access, typically through a captive portal's sign-in form, so the venue can send marketing communications afterwards.
A win-back campaign is an automated marketing flow that targets customers who have not visited or purchased for a defined period - commonly 60, 90, or 180 days - with a message or incentive designed to bring them back.
Capture guest emails, run automated email/SMS campaigns, and grow Google reviews - all from your existing WiFi.