Best guest WiFi for hotels in 2026: the platforms compared

A guest lands at your front desk on a Friday, drops their bag in the room, and the very first thing they do is hunt for the WiFi. If they booked through Booking.com or Expedia, you've already paid 15 to 20% of that room rate in commission, and the OTA holds the email address, not you. So next year, when that guest wants to come back, they go back to the platform and you pay the commission all over again. The WiFi login is one of the few places a hotel can collect that address for itself.

So when hotels ask which guest WiFi is best, they're mostly asking what the sign-in screen does for marketing: whether it captures the email, asks for a review after checkout, syncs to the CRM the revenue team already uses, and works across every property in the group. Each platform below does some of that, and which one fits depends a lot on whether you run one boutique inn or forty managed properties.

CaptiFi is our product and this is our website, so read this with that in mind. What we say about the other platforms comes from their own websites, checked on 27 and 28 Oct 2026, with the links at the foot of the page. We've left out review-site star ratings altogether, and where a company doesn't publish something, the table says so.

What a hotel needs from guest WiFi

Hotels need things a cafe or a barber doesn't, and those needs should drive the choice.

• Review requests after the stay. A hotel's Google and Tripadvisor scores carry a lot of weight with bookers, so the portal should ask for a review once the guest has gone home. Some platforms send lower ratings to a private feedback form first; check that every guest can still reach the public review page, because Google's policy prohibits review gating.
• Direct-booking email capture from every guest at login, with consent, so you can market a direct rebook instead of renting the guest back from an OTA.
• A link to the systems you already run, whether that's a hospitality CRM such as Revinate or a property management system.
• Multi-property control for groups: one dashboard, branding per property and clean separation of each site's data.
• GDPR and PECR consent done properly for UK and EU hotels, with marketing consent asked separately from getting online.

Our longer hotel WiFi marketing guide walks through the mechanics of each of these. This piece is about what each platform offers.

How this comparison was put together

We read each company's own pages for four things: what it does for reviews, how it captures guest details and passes them on, how it handles more than one property, and what it publishes about price, trials and hardware. CaptiFi comes first because it's ours. The others follow in alphabetical order, which isn't a ranking.

The hotel guest WiFi comparison table

Every competitor cell comes from that company's own website as read on 27 and 28 Oct 2026. Prices are in the currency each company lists.

CaptiFi

CaptiFi puts a branded login page on the WiFi a hotel already runs. There are setup guides for 9 vendor ecosystems (TP-Link Omada, Ubiquiti UniFi, Cisco Meraki, Aruba Instant On, MikroTik, Ruckus, Fortinet FortiGate/FortiAP, DrayTek and Cisco Catalyst), and if you'd rather not touch the existing kit, the CaptiFi device comes with every plan on a refundable deposit of $99. Prices are on the pricing page in your currency. Lite, at $24.99/mo, keeps the guest list for one venue. Essentials is $69/mo with one venue included, and from Essentials up each extra venue is $35 a month. Every plan starts with a 30-day trial, and you add a card to start.

For a hotel the useful parts are the Revinate integration (from Growth), the review requests and the guest list itself. Review requests start on Essentials. Guests rate their stay: a guest who rates at or above your minimum is sent on to Google, Tripadvisor or another site you've set up, and a lower rating opens a private feedback form that still shows the public links. The delay is 24 hours by default and you can set it in days, so the request lands after a longer stay. The login page asks for marketing consent separately from getting online and comes in English, French and Spanish. In CaptiFi's own venue data, 55% of the new devices that joined CaptiFi guest WiFi in September 2026 signed in, and a typical venue gained around 50 new guest emails a month from April to September (350 or more at the busiest one in ten). Those are our figures, so treat them as a guide.

What it doesn't do: CaptiFi has no PMS integration, so there's no room-number login, and the login page comes in three languages, which matters if many of your guests read something else. For groups, Pro adds a multi-site dashboard and group analytics. The hotels page has the detail, CaptiFi vs Cloud4Wi sets the two side by side, or you can start a 30-day trial.

Cloud4Wi

Cloud4Wi is headquartered in New York, with an office in Pisa, and says it runs in more than 70,000 locations across 150 countries. Its pricing page lists a Professional edition from $200 a month, billed annually (from $2,400 a year), priced per access point with 50 access points and unlimited locations included, and self-serve sign-up. An Enterprise edition is priced on request, and estates with more than 250 access points are asked to contact sales. Every plan carries the full feature set, and there's a 30-day free trial with no card.

For hotels, its application providers page lists Oracle Opera Cloud, Mews, Cloudbeds and Apaleo as property management systems that let guests sign in with their last name and room number, alongside CRMs such as HubSpot and Salesforce. Its marketing tools page says it syncs consented profiles to your CRM, CDP and marketing hub, and can feed guest data into loyalty programmes. Its home page says it works on hardware you already own, and it lists 13 or more WiFi manufacturers, among them Cisco Meraki, HPE Aruba, Juniper Mist, Ruckus, TP-Link Omada and Ubiquiti UniFi. Our Cloud4Wi review goes further, and CaptiFi vs Cloud4Wi compares the two.

MyPlace

MyPlace was founded in Dublin in 2017 by Peadar Gormley, took the MyPlace name in 2023 and says it serves 1,000+ locations in 20+ countries. Its pricing page lists Essentials at $49, Growth at $79 and Advanced (also called Reputation) at $159 per location a month, and has a switch for pounds and euros. Each plan includes a monthly allowance of new guest emails per location (100, 200 or 300), with extra email bundles from $30 for 250. Essentials and Growth come with a 14-day trial and no card; Advanced starts with a call.

Its review page names Google as the main platform with Tripadvisor also supported, suggests a reply to each review, and puts a "Contact us directly" option alongside the review link in every email. Its devices page lists eight hardware brands, among them UniFi, Meraki, Omada and Ruckus, it publishes a MikroTik guide too, and it can supply a pre-configured device that plugs into your broadband. Its home page says it's GDPR and CCPA compliant. See our MyPlace review and CaptiFi vs MyPlace.

Purple

Purple's Connect plan is free guest WiFi with no card needed: a branded login page, social and email sign-in, splash pages in over 25 languages and network analytics. To collect contact lists, Purple says you need its Capture or Engage plan, and it doesn't publish their prices (the pricing page says "Speak to an expert"). Both come with a 30-day free trial. They add CRM integration with tools such as Salesforce, Microsoft Dynamics and HubSpot, and the Engage WiFi plan lists loyalty programme integration and Passpoint. Purple's supported hardware list names 44 brands.

Purple also sells a small business plan on its own site, $13 a month or $130 a year, with a Purple Hub router at $129, and a separate marketing product, Purple Engage, with a free plan and paid plans that charge in credits. Purple Engage lists reviews as in pilot, and reading hotel stays from Mews and apaleo is in pilot too. The CaptiFi vs Purple comparison has every source, and the Purple review goes deeper.

Estampida

Stampede (Stampede AI Ltd) is an Edinburgh company founded in 2015 that sells guest WiFi as one part of a hospitality platform covering ordering, bookings, marketing, loyalty and reviews. It doesn't publish a price: its pricing page describes "one flat price per venue", sized for your estate on a call, with onboarding and support included and no per-cover fee for bookings. It sizes that price on a 30-minute call, and its referral page says a referred business starts a free trial of the full platform.

Its WiFi runs on SNAPguard, pre-configured MikroTik hardware. Stampede's documentation says SNAPguard is included by default and is not an optional add-on, so every set-up has one; ask what the box costs when you get your price. It works alongside your existing access points and can adopt controllers such as UniFi, Omada and Ruckus. Reviews are managed across Google, Tripadvisor and Facebook, with automated post-visit review requests on Google and Facebook. Loyalty cards live in Apple Wallet and Google Wallet, and Stampede describes its WiFi as UK-owned with UK data residency. See the Stampede review and CaptiFi vs Stampede.

StayFi

StayFi, founded in 2018 and based in New York, was built for short-term rentals and says more than 80,000 of them in 70+ countries use it. Its hotels page, headed "WiFi & Guest Marketing Built for Hospitality", says StayFi is "Designed for Hotels of All Sizes". Pricing starts at $19 a month, pay as you go, billed by the number of WiFi devices (on UniFi, each access point counts) and the number of email contacts, with email marketing free up to 200 contacts. It captures details from every guest who connects, not just the booker.

It works on an existing UniFi or Ruckus network with no new hardware, or with its StayFi Express device ($99) alongside eero, Deco, Omada or Aruba kit, or on its own Aginet units ($139 to $284). Review texts screen for 5-star ratings and send guests to Google, Facebook, Tripadvisor or your own website. Its integrations page lists hotel systems (Apaleo, Cloudbeds, Mews, Revinate) next to rental PMSs such as Guesty and Hostaway. If you run Airbnb-style units, our WiFi marketing for Airbnb round-up covers that side, and the StayFi review has more.

Others worth a look

• Beambox lists Essential at £29 a month, Growth at £45 and Pro at £60 per location on monthly billing, with yearly plans also available and discounts for further locations that share the same branding, and a 30-day trial with the first Beambox access point included. Its Review Automator is on Pro. See the Beambox review.
• Spotipo lists Starter at $59 a month ($49 billed yearly) and Pro at $79 ($66), with up to 2,000 and 5,000 unique guests a month, and a 14-day trial without a card. Its blog, dated 12 Aug 2026, says reservation login works with Cloudbeds and Zonal. It's cloud-only. See the Spotipo review.
• Fydelia lists hotels from £65 a venue a month, with every feature on every plan and a 14-day trial with no card, and works with your existing access points. See the Fydelia review.
• Adentro, formerly Zenreach, is based in San Francisco. Its plans start at $25 a month, it works with existing access points including Cisco and Meraki, and it's built around Walk-Through Rate, its measure of how many people who saw an ad later visited. See the Zenreach review.
• Antlabs sells to hospitality, large venues and telecoms providers, mentions tight PMS integration, and offers an entry-level gateway for small hotels and venues. Its website shows no prices.
• Yelp WiFi came from Yelp's 2017 purchase of Turnstyle Analytics. Yelp's page for restaurants lists no WiFi product, so check with Yelp before planning around it. See the Yelp WiFi review.

If you want the field beyond hotels, the guest WiFi platforms guide and the pricing comparison cover more, and this overview groups them by use case.

Matching a platform to your hotel

There's no single winner, so start from the property.

• Independent or boutique hotel: if you want a price you can see before talking to anyone, CaptiFi, MyPlace, Beambox, Spotipo, Fydelia and StayFi all publish one. CaptiFi adds the Revinate link and its own device on a deposit. MyPlace sets a monthly allowance of new guest emails on each plan, which is worth checking against your occupancy.
• Small or mid-size group: Cloud4Wi prices by access point with unlimited locations and names Opera Cloud, Mews and Cloudbeds among its integrations. CaptiFi's Pro plan has a multi-site dashboard and group analytics, with each extra venue at $35 a month. Stampede quotes one flat price per venue for its whole platform, bookings and loyalty included.
• Large estate or resort: Cloud4Wi's Enterprise edition and Purple's Capture and Engage plans are both priced on request. Purple also lists staff WiFi (802.1X and Cloud RADIUS) and Passpoint.
• Serviced apartments or rentals: StayFi was built for short-term rentals and also markets itself to hotels.

The cheapest way to decide is to run a trial on a month of real guests where a platform offers one, and watch the list grow before you commit. CaptiFi's trial is 30 days, the pricing is up front, and why CaptiFi sets out what it does and doesn't do.

Competitor details are from each company's own website, checked on 27 and 28 Oct 2026; prices and plans change, so check them on the day you buy. Sources: Cloud4Wi, Pricing, Application providers, WiFi manufacturers, Marketing tools, home page, About and Offices; MyPlace, Pricing, Review generation, Devices, MikroTik guide, About and home page; Purple, Guest WiFi pricing, Connect, small business plans, Purple Engage, Purple Engage pricing and Supported hardware; Stampede, home page, Pricing, Referrals, Guest WiFi, SNAPguard and company facts; StayFi, Pricing, Hotels, Existing Ruckus users, Integrations and Text marketing; Beambox, Pricing and Pricing options; Spotipo, Pricing, home page and Guest WiFi and your PMS; Fydelia, Pricing and Hardware; Adentro, Pricing and Privacy policy; Antlabs, home page; Yelp, Yelp for restaurants and Yelp Acquires Wi-Fi Marketing Company Turnstyle Analytics (4 April 2017). CaptiFi figures are from its own venue data and are not guarantees. Product names are trade marks of their owners; CaptiFi is not affiliated with or endorsed by them.