Tiempo de permanencia
El tiempo de permanencia es el tiempo que un visitante pasa en un lugar durante una sola visita, medido en análisis WiFi como el intervalo entre que un dispositivo es visto por primera y última vez en la red.
Dwell time is how long a visitor stays at a location during a single visit. In WiFi analytics it is measured as the interval between a device first and last being seen on the network: connect at 12:41, last activity at 13:52, dwell time 71 minutes. Aggregated across guests, it becomes one of the most practical numbers in footfall analytics.
How it is measured
The access point records when each connected device joins and when it disappears. Two details affect accuracy: an idle timeout decides how long a silent device is still counted as present, and phones that sleep or briefly drop WiFi can fragment one real visit into two short sessions. Sign-in based measurement (via the captive portal) handles this better than passive scanning, because sessions belong to a known guest and can be stitched back together.
Why hospitality venues track it
- Spend correlation - in food and drink venues, longer dwell generally means more rounds and courses ordered, so rising average dwell is usually good news.
- Daypart comparison - a 25-minute average at lunch vs 95 minutes in the evening tells you the lunch trade is grab-and-go and should be served (and marketed to) accordingly.
- Change measurement - refits, new menus, live music and events show up as dwell shifts within weeks.
- Exceptions matter too - a cafe full of four-hour laptop dwellers at peak time may be losing table turns, which is a business decision the data surfaces.
Limitations
Dwell time is a proxy, not a truth: it measures the device's presence, not attention or spend, and it only covers guests who connect. It is most useful tracked as a trend against itself and paired with till data, rather than read as a precise per-guest stopwatch.
Términos relacionados
Análisis de Afluencia de Peatones
La analítica de afluencia de peatones es la medida de cuántas personas visitan un lugar físico, cuándo lo hacen, cuánto tiempo permanecen y con qué frecuencia regresan, utilizando sensores como puntos de acceso WiFi, cámaras o contadores de puertas.
Tasa de visitas repetidas
La tasa de visitas repetidas es el porcentaje de invitados que regresan para al menos una visita más en un periodo determinado, una métrica clave de fidelidad que el WiFi de los huéspedes puede medir automáticamente reconociendo los inicios de sesión que regresan.
Captura de datos WiFi
La captura de datos WiFi es el proceso de recopilar información del cliente -normalmente nombre, correo electrónico, número de móvil o identidad de acceso social- cuando un invitado se conecta al WiFi de un local a través de un portal cautivo.
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Captura correos de invitados, ejecuta campañas automáticas de correo/SMS y haz crecer las reseñas de Google, todo desde tu WiFi actual.