Why switch

Six reasons operators move to CaptiFi

No email caps

MyPlace gates its plans at 100, 200 and 300 new emails a month. CaptiFi never caps the emails you keep, so a busy month grows your list, not your bill.

No surprise add-ons

Extra emails on MyPlace cost $30 to $700 a month, and integrations outside your plan tier are $20 to $30 each. CaptiFi bundles every integration from Growth up.

Hardware included

MyPlace runs on UniFi, Cambium, Meraki, Ruckus or Aruba gear you already own, with a fallback device priced only on request. CaptiFi works with all of those plus Omada and MikroTik, and every plan ships a plug-and-play device ($99 refundable hold).

Reviews done right

MyPlace routes unhappy guests to a private feedback form, which conflicts with Google's review-gating policy. CaptiFi invites every guest to review you publicly.

Multi-site that scales

Every extra MyPlace location pays full plan price again. CaptiFi adds locations for a flat $35/month on any plan, with a multi-site dashboard on the top tier.

A wider venue stack

Square and Toast POS with spend-based segmentation, Twilio SMS, paid WiFi, voucher sales, and a Review Inbox with AI reply drafts covering Google and TripAdvisor. MyPlace connects Square only, with no SMS, paid WiFi or vouchers.

Side by side

The five-minute comparison

An honest matrix: rows MyPlace wins are marked too. Verified from myplace.app in August 2026.

Feature
Starter device included (refundable hold)	Yes	No
Works with UniFi, Meraki, Ruckus, Aruba	Yes	Yes
Works with TP-Link Omada and MikroTik	Yes	No
New guests included at entry price	1,000 new guests/mo	100 new emails/mo
No cap on emails you keep	Yes	No
Integrations included in the plan price	Growth plan and up	tier-gated, $20-30/mo outside plan
Google-policy-compliant review automation	Yes	No
Automated Google review requests	Yes	private-feedback gated
TripAdvisor review prompts	Yes	Yes
Review inbox with AI reply drafts	Yes	Yes
Square and Toast POS integrations	Yes	Square only
Paid WiFi and voucher sales	Yes	No
Built-in email marketing automation	Yes	no native engine, syncs to your tools
White-label / reseller programme	published wholesale rates + white-label	affiliate-only
Twilio SMS welcome messages	Yes	limited
Leat / loyalty integration	Yes	Yes
Multi-venue dashboard	Yes	Yes
Self-serve sign-up	Yes	Yes
30-day free trial	Yes	length not stated

Read the full CaptiFi vs MyPlace comparison

Fact check

Setting the record straight

Some third-party comparison pages describe CaptiFi inaccurately. Every claim below is checked against what CaptiFi actually ships, as of August 2026, with a link so you can verify it yourself.

The claim: CaptiFi doesn't work with UniFi, Meraki, Ruckus or Aruba.

CaptiFi has native setup flows for Ubiquiti UniFi, TP-Link Omada, Cisco Meraki, HPE Aruba, MikroTik, Ruckus, Cambium and DrayTek, and every plan also includes a plug-and-play starter device (refundable hold) if you have no gear at all. See supported hardware.

The claim: CaptiFi has no Square integration.

CaptiFi ships a native Square POS integration, and a Toast POS integration alongside it, with spend-based guest segmentation on both. See the Square integration.

The claim: CaptiFi has no multi-location dashboard or rollups.

The Multi-Site plan includes a multi-site dashboard and group analytics, team access can be scoped per venue on any plan, and extra locations are a flat $35/month each rather than a second full plan. See Multi-Site pricing.

The claim: CaptiFi can't collect custom data fields at login.

Every CaptiFi splash page has a configurable signup form: you choose which fields guests complete, with GDPR-native consent text built in. How guest capture works.

Cost

The numbers side by side

MyPlace figures are its published USD per-location prices. CaptiFi figures are live for your region from the pricing page.

What you pay for
Entry plan, month to month	$69/mo ($59/mo billed annually)	$49/mo per location
New guests included at entry	1,000 new guests/mo	100 new guest emails/mo
Mid tier	$129/mo, 5,000 new guests, review automation, email marketing	$79/mo, 200 new emails, Tier 1 integrations
Top standard tier	$219/mo, 15,000 new guests, multi-site dashboard	$159/mo, 300 new emails
When you outgrow the cap	Emails you keep are never capped	Bundles from $30/mo (250 emails) to $700/mo (10,000)
Integrations	All included from Growth up	Tier-gated: $20 to $30/mo outside your plan
Additional locations	$35/mo each, on any plan	Full plan price per location
WiFi hardware	Starter device included ($99 refundable hold)	Bring your own UniFi, Cambium, Meraki, Ruckus or Aruba
Free trial	30 days, self-serve	Trial available

$139/mo

Three venues on Essentials
($69 + $35 + $35), 1,000 new guests included

$237/mo

Three venues on the mid tier
($79 x 3), 600 new emails combined, before email bundles

A worked three-venue example. MyPlace prices from myplace.app/pricing, August 2026.

Is MyPlace a bad product?

No. MyPlace is a serious platform with real strengths: a tidy review workflow (its Review Starter tool is now included free on every plan) and a broad integration catalogue. Single-venue operators who already run UniFi, Cambium, Meraki, Ruckus or Aruba gear, want a low entry price, stay comfortably inside the monthly new-email caps, and value a unified review inbox. If that sounds like you, MyPlace may be the right fit. CaptiFi matches the review tooling (TripAdvisor and Google prompts plus a Review Inbox with AI reply drafts) and is built for venues who want their list to grow without caps, hardware included (refundable hold), and every integration included from the Growth plan up.

The migration

Switching takes an afternoon

Step 1

Start your trial

Self-serve, 30 days. We ship the starter device the same day if you want it.

Step 2

Point your WiFi at CaptiFi

CaptiFi supports the same UniFi, Meraki, Ruckus and Aruba gear MyPlace runs on, so you simply repoint your access points. No gear? Plug in the included device.

Step 3

Import and go

Your existing guest list imports, and your email automations and review requests run from day one.

Proof

A real venue on CaptiFi

Case Study

PytchAir

hospitality

How Johnny Palmer turned guest WiFi on his Boeing 727 Airbnb into a direct marketing channel: 400+ guest emails captured monthly and a 35% return booking rate.

400+

Emails Per Month

35%

Return Booking Rate

Read the case study

An honest note

Who should not switch from MyPlace

MyPlace is a sensible option for a single venue that already owns supported gear, comfortably stays inside its monthly email caps, and is settled in its workflow. If the entry price suits you and the caps never bite, there is no urgent reason to move. CaptiFi earns the switch when your list is growing and you do not want a cap on the contacts you keep, when you want integrations included rather than tier-gated, when you want review automation that follows Google's policy (with TripAdvisor prompts and an AI-assisted Review Inbox included), or when you want a starter device included (refundable hold) and flat $35/month extra sites.

Common questions

MyPlace alternative FAQs

Does CaptiFi cap how many emails I can collect?

No. MyPlace gates its plans by new emails per month, at 100, 200 and 300 across its tiers, with paid bundles from $30 to $700 per month beyond that. CaptiFi caps monthly guests per plan (1,000 to 15,000) but never caps the emails you keep, so growing your list does not push you into a higher plan.

Does CaptiFi work with my existing UniFi, Meraki, Ruckus or Aruba access points?

Yes. CaptiFi has native setup flows for Ubiquiti UniFi, TP-Link Omada, Cisco Meraki, HPE Aruba, MikroTik, Ruckus, Cambium and DrayTek. If you have no compatible gear, every plan also includes a plug-and-play starter device with a refundable hold. MyPlace lists a hardware fallback device too, but its price is unpublished.

Do CaptiFi integrations cost extra?

No. Every integration is included from the Growth plan up. On MyPlace, integrations are gated by plan tier, and connecting one outside your tier costs $20 to $30 per month on top of the plan price.

Is CaptiFi review automation compliant with Google?

Yes. MyPlace's review tooling routes unhappy guests to a private feedback form, which conflicts with Google's review-gating policy. CaptiFi invites every guest to leave a public review and follows Google's policy.

I read that CaptiFi has no Square integration or multi-site dashboard. Is that true?

No. CaptiFi ships native Square and Toast POS integrations with spend-based guest segmentation, and the Multi-Site plan includes a multi-site dashboard with group analytics. Extra locations are a flat monthly fee on any plan rather than a second full subscription.

Does CaptiFi cost more than MyPlace?

MyPlace starts low but charges more as you grow: email bundles run from $30 to $700 per month, integrations outside your plan tier add $20 to $30 per month, and every extra location pays the full plan price again. CaptiFi includes 1,000 to 15,000 new guests per month, every Growth-plan integration, a starter device (refundable hold), and flat-fee extra sites.

Ready to grow past the cap?

30-day free trial. Hardware included (refundable hold). No setup fee. Cancel any time.

Start Free Trial Book a Demo

Want the numbers? See full CaptiFi pricing.

Looking for a MyPlace alternative?