CaptiFi vs MyPlace - Honest Comparison (2026)

Quick verdict: CaptiFi or MyPlace?

MyPlace is a tidy, low-cost option for a single venue that already owns supported gear and stays inside its monthly email caps. CaptiFi includes 1,000 to 15,000 NEW guests a month rather than 100 to 300 new emails, keeps captured contacts without per-contact fees, and bundles every integration from the Growth plan up instead of charging per integration tier. CaptiFi also includes a starter device (refundable hold) with every plan.

About MyPlace

What is MyPlace?

MyPlace is a per-location guest-WiFi and marketing app. Its plans (Essentials, Growth and Advanced) are priced at $49, $79 and $159 per location per month and gated by the number of new emails you collect each month (100, 200 and 300 new emails respectively, with paid bundles from $30 to $700 per month beyond those caps). Its Review Starter tool (Google review requests, AI replies, review inbox) is included free on every plan as of August 2026. Deeper integrations are gated by plan tier: outside your tier they cost $20 (Tier 1) or $30 (Tier 2) per month. There is no native email or SMS campaign engine: captured data syncs to marketing tools you run separately. The platform runs on WiFi hardware you already own (UniFi, Cambium, Cisco Meraki, Ruckus or Aruba). A fallback device is listed but its price is unpublished, and there is no TP-Link Omada or MikroTik support. Its review tooling routes unhappy guests toward a private feedback form rather than a public review, an approach that conflicts with Google's review-gating policy, and its partner motion is affiliate-only, with no reseller tiers and no white-label option. It is a tidy product for a single venue that stays inside its email caps.

myplace.app

Side by side

Feature comparison

Feature
Starter device included (refundable hold)	Yes	No
Works with UniFi, Meraki, Ruckus, Aruba	Yes	Yes
Works with TP-Link Omada and MikroTik	Yes	No
New guests included at entry price	1,000 new guests/mo	100 new emails/mo
No cap on emails you keep	Yes	No
Integrations included in the plan price	Growth plan and up	tier-gated, $20-30/mo outside plan
Google-policy-compliant review automation	Yes	No
Automated Google review requests	Yes	private-feedback gated
TripAdvisor review prompts	Yes	Yes
Review inbox with AI reply drafts	Yes	Yes
Square and Toast POS integrations	Yes	Square only
Paid WiFi and voucher sales	Yes	No
Built-in email marketing automation	Yes	no native engine, syncs to your tools
White-label / reseller programme	published wholesale rates + white-label	affiliate-only
Twilio SMS welcome messages	Yes	limited
Leat / loyalty integration	Yes	Yes
Multi-venue dashboard	Yes	Yes
Self-serve sign-up	Yes	Yes
30-day free trial	Yes	length not stated

Last reviewed 2026-08-31. Pricing and features change - check MyPlace's site for the most current information.

MyPlace strengths

Simple, clearly tiered per-location pricing
Lightweight and approachable for a single venue
Review Starter (Google review requests, unified review inbox, AI-assisted replies) included free on every plan as of August 2026
TripAdvisor as well as Google review prompts
Broad integration catalogue (Salesforce, HubSpot, GoHighLevel, Shopify, Leat and more)

Where CaptiFi differs

Plans are gated by new emails per month (100 / 200 / 300), so growing your list pushes you into paid bundles or a higher tier
Email bundles cost $30 per month for 250 extra emails, rising to $700 per month for 10,000: 1,000 new emails a month on Essentials is an effective $139 per month
Integrations outside your plan tier cost $20 per month (Tier 1) or $30 per month (Tier 2) extra
No native email or SMS campaign engine: captured data syncs to marketing tools you pay for separately
Partner programme is affiliate-only (affiliate page plus a contact-led revenue-share page): no published reseller tiers, no white-label option
Runs on enterprise WiFi gear you already own (UniFi, Cambium, Meraki, Ruckus, Aruba): the listed hardware fallback device has no published price, and there is no TP-Link Omada or MikroTik support
Review tooling routes unhappy guests to a private feedback form, which conflicts with Google's review-gating policy
Per-location pricing multiplies across a multi-site estate: three venues on the mid tier cost $237 per month for 600 shared emails

Who should pick what

Honest recommendations

Pick MyPlace if

Single-venue operators who already run UniFi, Cambium, Meraki, Ruckus or Aruba gear, want a low entry price, stay comfortably inside the monthly new-email caps, and value a unified review inbox.

Pick CaptiFi if

Operators who want their contact list to grow without hitting an email cap, integrations included rather than sold as add-on tiers, review automation that follows Google's policy, and a starter device included (refundable hold) with transparent multi-site pricing.

Pricing

Pricing side by side

CaptiFi

$59/month billed annually

or $69/month month-to-month

Hardware included (refundable hold)
Every integration included on Growth and above
30-day free trial.

See full CaptiFi pricing

MyPlace

Per-location pricing at $49 / $79 / $159 per month, gated by new emails collected per month (100 / 200 / 300). Extra email bundles run from $30 per month for 250 emails to $700 per month for 10,000, and integrations outside your plan tier add $20 (Tier 1) or $30 (Tier 2) per month. A venue capturing 1,000 new emails a month on the $49 Essentials plan effectively pays $139 per month once the 1,000-email bundle is added. CaptiFi plans include 1,000 to 15,000 new guests a month, never cap the emails you keep, and bundle every integration from the Growth plan up. Pricing is published in six currencies (GBP, USD, EUR, CAD, AUD, NZD) with a starter device included (refundable hold) and a self-serve 30-day trial.

Last reviewed 2026-08-31. Check MyPlace's site for current pricing.

Proof

A real venue on CaptiFi

Case Study

PytchAir

hospitality

How Johnny Palmer turned guest WiFi on his Boeing 727 Airbnb into a direct marketing channel: 400+ guest emails captured monthly and a 35% return booking rate.

400+

Emails Per Month

35%

Return Booking Rate

Read the case study

The switch

How switching from MyPlace works

1

Start your free trial

Sign up in minutes. 30-day free trial. Hardware included (refundable hold), and nothing is billed during the trial.

2

Connect your WiFi

Point your existing access points at CaptiFi (UniFi, TP-Link Omada, Cisco Meraki, Aruba, MikroTik, Ruckus and more) or plug in the starter device we ship.

3

Switch off MyPlace

Rebuild your splash page, turn on email and review automation, and cancel your MyPlace subscription once you're confident.

Start Free Trial Book a Demo

Weighing up a move? Read the MyPlace alternative guide or see all comparisons.

Common questions

CaptiFi vs MyPlace FAQs

Is CaptiFi cheaper than MyPlace?

Per-location pricing at $49 / $79 / $159 per month, gated by new emails collected per month (100 / 200 / 300). Extra email bundles run from $30 per month for 250 emails to $700 per month for 10,000, and integrations outside your plan tier add $20 (Tier 1) or $30 (Tier 2) per month. A venue capturing 1,000 new emails a month on the $49 Essentials plan effectively pays $139 per month once the 1,000-email bundle is added. CaptiFi plans include 1,000 to 15,000 new guests a month, never cap the emails you keep, and bundle every integration from the Growth plan up. Pricing is published in six currencies (GBP, USD, EUR, CAD, AUD, NZD) with a starter device included (refundable hold) and a self-serve 30-day trial.

When should I pick MyPlace over CaptiFi?

Single-venue operators who already run UniFi, Cambium, Meraki, Ruckus or Aruba gear, want a low entry price, stay comfortably inside the monthly new-email caps, and value a unified review inbox.

When is CaptiFi the better choice?

Operators who want their contact list to grow without hitting an email cap, integrations included rather than sold as add-on tiers, review automation that follows Google's policy, and a starter device included (refundable hold) with transparent multi-site pricing.