Honest comparison

CaptiFi vs MyPlace

A balanced 2026 comparison - feature matrix, pricing, ideal-customer profiles, and an honest verdict on which platform fits your business.

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Quick verdict: CaptiFi or MyPlace?

MyPlace is a tidy, low-cost option for a single venue that stays inside its monthly email caps. CaptiFi caps logins rather than the emails you keep, so your list is free to grow, and its review automation follows Google's policy rather than gating unhappy guests into a private form. CaptiFi also includes a free starter device and publishes GBP pricing for every tier.

About MyPlace

What is MyPlace?

MyPlace is a per-location guest-WiFi and marketing app. Its plans are priced at $49, $79 and $159 per location per month and gated by the number of new emails you collect each month (100, 200 and 300 new emails respectively, with paid bundles beyond those caps). It includes review tooling, but that tooling is designed to route unhappy guests toward a private feedback form rather than a public review, an approach that conflicts with Google's review-gating policy. It is a tidy product for a single venue that stays inside its email caps.

myplace.app
Side by side

Feature comparison

Feature
CaptiFi
MyPlace
Free starter device included Yes No
No cap on emails you keep Yes No
Caps logins, not contacts collected Yes No
Google-policy-compliant review automation Yes No
Self-serve sign-up Yes Yes
30-day free trial Yes trial varies
Public pricing in GBP for UK Yes No
Multi-venue dashboard Yes Yes
Built-in email marketing automation Yes Yes
Automated Google review requests Yes private-feedback gated
Toast POS / spend-based segmentation Yes No
Leat / loyalty integration Yes No
Twilio SMS welcome messages Yes limited
Monthly billing (no annual lock-in) Yes Yes

Last reviewed 2026-06-13. Pricing and features change - check MyPlace's site for the most current information.

MyPlace strengths

  • Simple, clearly tiered per-location pricing
  • Lightweight and approachable for a single venue
  • Bundled review-request tooling out of the box
  • Low entry price at the bottom tier

Where CaptiFi differs

  • Plans are gated by new emails per month (100 / 200 / 300), so growing your list pushes you into paid bundles or a higher tier
  • Review tooling routes unhappy guests to a private feedback form, which conflicts with Google's review-gating policy
  • Per-location pricing adds up across a multi-site estate
  • No advertised free hardware option
  • Narrower integration set than a dedicated WiFi-marketing platform
Who should pick what

Honest recommendations

Pick MyPlace if

Single-venue operators who want a low entry price, stay comfortably inside the monthly new-email caps, and are happy with bundled review tooling.

Pick CaptiFi if

Operators who want their contact list to grow without hitting an email cap, review automation that follows Google's policy rather than routing unhappy guests to private feedback, and a free starter device with transparent multi-site pricing.

Pricing

Pricing summary

Per-location pricing at $49 / $79 / $159 per month, gated by new emails collected per month (100 / 200 / 300, with paid bundles beyond). CaptiFi caps logins, not the emails you keep, so your contact list is yours to grow. Pricing is published in GBP/USD/EUR with a free starter device and a self-serve 30-day trial.

See full CaptiFi pricing

Switching from MyPlace?

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