Set It and Forget It: WiFi Marketing That Runs Itself
Five triggers cover the moments that matter: a guest connecting for the first time, coming back, a set time after a visit, going quiet for a number of days you choose, and their birthday. Pick a template, choose the venues and switch it on. Campaigns can repeat daily, weekly or monthly to a live audience until a date you set, so a monthly offer to lapsed regulars goes out on its own. Email and SMS run from one guest list captured at WiFi login, and only guests who opted in are emailed. Each automation can carry up to five follow-ups, by email or text message, that stop when the guest comes back, and its Results view shows how many guests were reached, opened, clicked and returned within 30 days.
- email marketing automation
- welcome email
- win-back campaign
- guest segmentation
Five triggers: Guest connects (first WiFi connection), Guest returns (second visit or later), After a visit (a set time later, up to a year, on the first visit only or every visit), Guest has not visited (1 to 365 days with no connection) and Birthday
Up to five follow-ups per automation, by email or text message, each a chosen number of days after the previous one and each with an Only if rule: always, did not open the previous email, did not click, or has not visited again. The whole sequence can stop when the guest visits again, opens or clicks
A Results view for every automation: guests entered, emailed, opened, clicked, deferred, skipped with the reason, and came back within 30 days, per step, for the last 30, 90 or 365 days or all time
Four presets created in one click and switched off until you have reviewed them: Welcome new guests, Thank you after a visit, Come back after 60 days with a 14-day follow-up, and Birthday greeting
Recurring campaigns that repeat daily, weekly or monthly until a date, emailing each guest once unless you choose otherwise, with projected sends per run and per month shown against your allowance
Audiences by behaviour: last visit more than or within a chosen number of days, how the guest joined (connected to WiFi or imported contact), and guest tags that automations add or remove as they run
Ready-made templates, chosen per automation, set up for one venue or several
Only opted-in guests are emailed, each guest is enrolled once only or again after a chosen number of days, sends can be held to a window in the venue's time zone, automation emails count towards your monthly email allowance and text follow-ups spend SMS credits
Bring your existing list from a CSV or Excel file. An opt-in column is honoured row by row, or you confirm permission before the import runs. Imported contacts sit apart from venue visits and never count against your guest allowance. Their phone numbers can be used for SMS once you confirm permission to text
A campaign calendar with every scheduled, sending and sent campaign on the day it goes out, a drag and drop email builder, and 29 redesigned starter templates
What is Automated Marketing?
Automated Marketing sends the email or text you chose when a guest moment happens: a first connection, a return visit, a set time after a visit, a quiet spell of days you choose, or a birthday. Each automation can carry up to five follow-ups that stop when the guest comes back, campaigns can repeat to a live audience, and a Results view shows who was reached and returned. For venues that want marketing to run itself. Email from the Essentials plan, with 1,000 marketing emails a month; texts from Growth.
40-60%
Average Email Opt-In Rate
Under 2 hours
Average Support Reply
29+
Integrations Included
99.9%
Platform Uptime
The problem
Most venue owners don't have time to write emails, segment lists, or schedule campaigns. Manual marketing is inconsistent and falls off when things get busy.
The CaptiFi answer
CaptiFi watches each guest's WiFi connections and sends the email you chose when a trigger fires: on a first connection, on a return visit, a set time after a visit, after a chosen number of days with no visit, or on a birthday. Every automation runs for at least one venue and only emails guests who opted in. Campaigns can repeat daily, weekly or monthly to a live audience until a date you set, emailing each guest once unless you choose otherwise. Each automation can carry up to five follow-ups, sent by email or as a text message, each a chosen number of days after the previous one and each with an Only if rule (always, did not open the previous email, did not click, or has not visited again), and the whole sequence can stop when the guest visits again, opens or clicks. A text follow-up goes only to guests who agreed to texts and spends SMS credits, one per message segment. Every automation has a Results view showing guests entered, emailed, opened, clicked and came back within 30 days, per step, and four presets create the common journeys in one click, switched off until you have reviewed them.
Who it is for
- Venues with a list that never gets emailed
- Operators who want set-and-forget marketing
- Groups running one template across sites
- Anyone paying for an email tool with an empty list
See it in your dashboard
Drill into any campaign
Each campaign has its own results page showing exactly how it performed after it left the outbox. Deliveries, opens and clicks sit in one view, so you can compare sends and use what worked as the starting point for the next one.
- Per-campaign performance in one view
- Compare sends to see what resonates
Ready-made templates, including review requests
The template gallery covers the messages venues actually send: welcomes, offers, win-backs and a Google review request. Pick one, drop in your branding and go. There is no blank-page problem and nothing to design from scratch.
- Review request template included
- Customise with your own branding
How to set up an email automation from your guest WiFi
Start from a preset or choose a trigger
The quickest path is a preset: Welcome new guests, Thank you after a visit, Come back after 60 days (with a 14-day follow-up) or Birthday greeting, created in one click and switched off until you have reviewed it. To build your own, pick the moment the email should go out: Guest connects, Guest returns, After a visit, Guest has not visited, or Birthday.
Set the timing
For After a visit, choose how long after the connection the email is sent, up to a year, and whether it runs on the first visit only or on every visit. For Guest has not visited, choose the number of days without a connection, from 1 to 365.
Pick a template
Choose a ready-made email template and adjust the wording and offer to suit your venue.
Add follow-ups
Add up to five follow-ups, each sent by email or as a text message a chosen number of days after the previous one, and give each an Only if rule: always, did not open the previous email, did not click, or has not visited again. A text follow-up costs one SMS credit per message segment and goes only to guests who agreed to texts. Choose whether the whole sequence stops when the guest visits again, opens or clicks.
Choose the venues
Select at least one venue. The automation runs for guests who connect at the venues you pick.
Review and switch it on
Check the emails, timing and venues, then turn the automation on. Only guests who opted in are emailed, and the emails count towards your monthly email allowance; if the allowance is spent they wait for the renewal. The Results view then shows guests entered, emailed, opened, clicked and came back within 30 days, per step.
For branching journeys, waits on the venue clock and versioned publishing, see Workflows.
Start from the contacts you already have
Bring your existing list
Upload a CSV or Excel list from a booking system, a till or a previous mailing tool and match the columns. An opt-in column is honoured row by row; without one you confirm you have permission to email these contacts before the import runs, and CaptiFi records who confirmed and when. Imported contacts are kept apart from venue visits, never appear in footfall figures and never count against your guest allowance. Map a phone column and tick that you have permission to text, and those numbers can be used in SMS campaigns. An import can be undone.
A campaign calendar
Every scheduled, sending and sent email campaign on the day it goes out, each run of a repeating campaign, SMS campaigns for accounts with SMS marketing, and the events from your planner alongside them. Filter the month by venue, drag a scheduled one-off send to another day and time, and see drafts with no date beside the grid so they are not forgotten. Times are in the venue's local time.
Drag and drop email builder, 29 starter templates
Every block in the email builder has a grip: move headings, text, images, buttons and whole containers up or down, into a container or a column, and drop them where the blue line shows. All 29 starter templates have their own colour palette, font pairing and full-width photo, with layouts such as photo tiles with prices, event ticket cards, numbered steps and a footer with your venue name, address and phone filled in automatically. Every piece is a normal block you can edit.
How an import works, step by step, is in the import contacts guide.
Email automation questions answered
What triggers an automated email?
Do I have to build the automations from scratch?
Will a lapsed guest keep getting win-back emails after they come back?
Who receives the emails?
How many emails can I send?
Which plan includes email automations?
Email marketing from Essentials, with 1,000 sends a month and a list the WiFi fills
Campaigns, automations and audiences are included from Essentials with 1,000 marketing emails a month, 2,000 on Growth, and the contacts come from the WiFi sign-in. Text messages come with Growth. There is no separate email platform to subscribe to and no list to import.
What Our Customers Say
CaptiFi completely changed my business. Before, every guest was a one-time booki...
CaptiFi completely changed my business. Before, every guest was a one-time booking. Now I have a direct line to thousands of people who've stayed in the plane. I can offer them return deals, send updates about new features, and keep them engaged. My repeat booking rate went from almost zero to 35%. It's been incredible.
Johnny Palmer
Owner, PytchAir Boeing 727 Airbnb
Related Features
Review Automation
Get more Google, Tripadvisor and Yelp reviews automatically, without asking staff to remember.
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Guest Data Capture
Turn anonymous foot traffic into identified customers automatically.
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SMS Marketing
Text the guests you already have: campaigns and automations from WiFi opt-ins.
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Workflows
Draw a guest journey once on a canvas and let the WiFi run it.
Learn more
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