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A Weekly Read on Every Venue, From Its Own WiFi Figures

Each week the dashboard home shows an insights card for your venue. It compares last week with the week before in a few short sentences, looks at the week ahead with the weather forecast, the visits to expect and local events such as home matches and bank holidays, and links a suggestion or two to the page that does it.

Last week against the week before in a few short sentences, with the figures in bold, such as returning visits up 15% on the week before

The week ahead: the weather forecast, the visits to expect and local events such as home matches, term dates and bank holidays

Up to two suggestions as links, such as Send a campaign, Create an event or Plan your staff, each opening the page that does it

Written once a week from the venue's own figures, with the source shown for anything from outside the venue

What is AI Insights?

AI Insights is the weekly card on the CaptiFi dashboard home. In a few sentences it compares last week with the week before for one venue, then covers the week ahead with the weather forecast, the visits to expect and local events such as home matches and bank holidays, and links up to two suggestions to the pages that do them. Every figure comes from the venue's own data. Essentials plan and above.

Why venues switch it on

Before, and with CaptiFi

Before

The figures are all on the Analytics page, but on a busy Monday nobody has time to compare last week with the week before, or to check what is on nearby next weekend before planning staff and offers.

With CaptiFi

The insights card does that once a week from the venue's own WiFi figures and puts it on the dashboard home, so it is there when you sign in. Anything from outside the venue, such as the forecast, is shown with its source, and each suggestion opens the page that does it.

What you get

Last week against the week before in a few short sentences, with the figures in bold, such as returning visits up 15% on the week before

The week ahead: the weather forecast, the visits to expect and local events such as home matches, term dates and bank holidays

Up to two suggestions as links, such as Send a campaign, Create an event or Plan your staff, each opening the page that does it

Written once a week from the venue's own figures, with the source shown for anything from outside the venue

One card for the venue picked in the switcher, or for your busiest venue with All venues selected

Thumbs up or down on each card to say whether it helped

What is the weekly insights card?

It is a short card on the dashboard home of my.captifi.io, one per venue, written once a week. It reads like a short summary from someone who has been through your numbers: how last week went against the week before, what the coming seven days look like, and one or two things worth doing about it, each with a link to the page that does it.

Where do the figures come from?

From the venue's own WiFi sign-ins. Anything from outside the venue, such as the weather forecast, is shown with its source, and the weather and map credits sit under the card.

Is it written by AI?

CaptiFi writes every sentence the card can hold from the venue's own figures. When AI picks and orders those sentences the card is titled AI insights, and when the plain template picks them it is titled Insights, so a card never claims AI was involved when it was not.

Which venue does it cover?

The venue picked in the switcher at the top of the dashboard. With All venues selected, the card shows your busiest venue and says so beside its name.

CaptiFi is a guest WiFi marketing and captive portal platform for restaurants, bars, pubs, cafes, hotels, gyms, salons, retail and short-term rentals, built by CaptiFi Ltd in the UK and sold in GBP, USD, EUR, CAD, AUD and NZD to venues worldwide.

On the card

What a weekly card covers

A few sentences with the figures in bold. The dashboard's own tiles already show the headline numbers, so the card has no figure boxes of its own.

Last week

Visits, first-time visits, returning visits and opt-ins against the week before, with the figure and its change in one sentence.

  • There were 23 returning visits last week, up 15% on the week before.
  • There were no first-time visits last week.

The week ahead

The next seven days with the weather forecast, the visits to expect and nearby events such as home matches, term dates and bank holidays. When there is nothing to say yet, this part is left out.

  • About 82 visits expected.

Suggestions

At most two, on one line of links under the text. Each opens the page that does it, for the same venue.

  • Send a campaign
  • Create an event
  • Promote the match
  • Plan your staff
Straight answers

What it does not do

  • It does not send anything to your guests. A suggestion is a link to the page that does it. Sending a campaign or creating an event stays your decision.
  • It does not replace the Analytics page. The card picks out a few points each week. The full charts are still on Analytics, and the reports are on Reports.
  • It is not on Lite. The card is part of the visit analytics that come with Essentials and every plan above it.
FAQs

Insights card questions answered

What is on the weekly insights card?
A few short sentences about one venue, with the figures in bold. Last week is compared with the week before, for example "There were 23 returning visits last week, up 15% on the week before." The week ahead brings in the weather forecast, the visits to expect and local events such as home matches, term dates and bank holidays. Up to two suggestions follow as links.
Where does the card get its figures?
From the venue's own WiFi sign-ins. Anything from outside the venue, such as the forecast, is shown with its source, and the weather and map credits sit under the card.
Is the card written by AI?
CaptiFi writes every sentence the card can hold from the venue's own figures. When AI picks and orders those sentences the card is titled AI insights, and when the plain template picks them it is titled Insights.
How often does it change?
Once a week. Each card covers the week just gone against the week before it, and the seven days ahead.
Which venue does the card show?
The venue picked in the switcher at the top of the dashboard. With All venues selected, it shows your busiest venue and says so beside the name.
Why does the card ask me to confirm my address?
Nearby fixtures and events come from the venue's address. Until it is confirmed, the card suggests Confirm your address, which opens Edit venue on My Venues, and once it is confirmed those events are added to the card.
Which plans include the insights card?
Essentials and every plan above it, as part of the visit analytics. Lite does not include it.
Can I say whether a card helped?
Yes. Each card has a thumbs up and a thumbs down under the text.
Included in your plan

A weekly insights card for every venue, on Essentials and every plan above

The insights card is part of the visit analytics on Essentials and above, one card per venue each week, with no extra charge per venue or per card.

AI Insights is included from Essentials at $69/month or $59/month billed annually

What Our Customers Say

CaptiFi completely changed my business. Before, every guest was a one-time booki...

CaptiFi completely changed my business. Before, every guest was a one-time booking. Now I have a direct line to thousands of people who've stayed in the plane. I can offer them return deals, send updates about new features, and keep them engaged. My repeat booking rate went from almost zero to 35%. It's been incredible.

J

Johnny Palmer

Owner, PytchAir Boeing 727 Airbnb

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