CaptiFi vs Purple

Purple's Connect plan puts a branded login page on your WiFi for nothing; guest lists and marketing come with Purple's other plans and with Purple Engage, a separate product. CaptiFi costs money once the 30-day trial is over. Every plan keeps a list of the guests who sign in, and from Essentials the same plan lets you email them, text them and ask them for a review.

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Every Purple fact here comes from Purple's own website, read on 27 Oct 2026, with a link to the page.

CaptiFi guest list in a demo account, with each guest's email, venue, marketing consent and last visit — The CaptiFi guest list, with each guest's email, venue and marketing consent.

Plans, marketing and hardware, side by side

Each Purple fact links to the page it came from, numbered in the sources at the foot of this page. Where Purple doesn't publish something, the table says so.

CaptiFi and Purple compared feature by feature, with the source of each Purple fact
Feature	CaptiFi	Purple
Plans and price
Entry plan	CaptiFi Lite: £19.99 a month, or £190 a year. The guest list for one venue, up to 500 new guests a month, with CaptiFi branding on the login page.	Purple Connect: free, with no card needed. A branded login page, social and email sign-in, and network analytics. Sources 1 2
Collecting guests' contact details	CaptiFi On every plan, Lite included, with each guest's marketing consent recorded. Lite is £19.99 a month and Essentials £49 a month.	Purple Purple's plan table ticks contact and demographics capture for Capture and Engage, prices not published (the pricing page shows "Speak to an expert"), and its Connect page says to upgrade to one of them to collect contact lists. Purple Engage's pricing page lists capturing contacts from WiFi, forms or imports as free on every plan, and its small business site says: "Every guest who signs in adds themselves, with consent recorded." Sources 1 2 6 3
Free trial	CaptiFi 30 days on every plan. You add a card to start.	Purple 30 days on Capture and Engage. Connect is free. Source 1
Marketing to your guests
Email campaigns	CaptiFi Included from Essentials: 1,000 emails a month (2,000 on Growth, 5,000 on Pro).	Purple In Purple Engage, a separate product that charges in credits (one email is one credit): free for 500 credits a month, with paid plans from £12 a month for 5,000. Purple's Engage WiFi plan, price not published, also lists targeted communications. Sources 5 6 1
Text messages	CaptiFi 250 free texts a month from Essentials, then paid texts billed monthly, up to a limit you set.	Purple In Purple Engage, sent through your own Twilio account at Twilio's price. Each segment of about 160 characters also uses one credit. Sources 5 6
WhatsApp messages	CaptiFi Not offered.	Purple In Purple Engage, through your own Twilio account. Source 5
Review requests	CaptiFi Automatic from Essentials, sent after the visit to guests who opt in, at most once every 90 days at each venue. A guest who rates at or above your minimum is sent on to Google, Tripadvisor, Yelp, Facebook, Trustpilot and more.	Purple In Purple Engage. Its pricing page lists reviews as in pilot. Source 6
Points or stamp card loyalty	CaptiFi From Growth: points or a stamp card, tiers, and offers staff redeem from a phone.	Purple Purple says Purple Engage rewards are vouchers and that it does not run points, stamps or wallet passes. Its offers are redeemed with a staff PIN or on the guest's own screen. Purple's Engage WiFi plan lists loyalty programme integration. Sources 5 1
Table bookings	CaptiFi From Growth, with deposits paid online.	Purple Purple says Purple Engage is not a booking system. It reads ResDiary bookings, in pilot. Source 5
Sync with a CRM or email tool	CaptiFi From Growth: Mailchimp, HubSpot and Klaviyo, Salesforce through Zapier, plus an API and webhooks.	Purple CRM integration on Capture and Engage. Named tools include Salesforce, Microsoft Dynamics, HubSpot, Mailchimp, ActiveCampaign and Eagle Eye, plus an open API. Source 1
WiFi and hardware
Login page languages	CaptiFi English, French and Spanish.	Purple 25 or more, Connect included. Sources 1 2
Hardware brands supported	CaptiFi 9 vendor ecosystems with a setup guide, UniFi, Omada and Meraki among them, plus the CaptiFi device.	Purple 44 brands on its current supported hardware list. Source 8
A WiFi box from the provider	CaptiFi The CaptiFi device, included on every plan against a refundable deposit of £60.	Purple The Purple Hub router, a £99 one-off purchase, VAT included. The Purple plan for small businesses, £10 a month or £100 a year, includes DNS content filtering. Source 3

Checked 27 Oct 2026. If you work at Purple and something here is out of date, email hello@captifi.io and we'll correct it.

Purple uses the name Engage twice: for its top guest WiFi plan, and for Purple Engage, a separate marketing product at engage.purple.ai. The table names whichever it means.

Which one fits your venue

Both run on the WiFi a venue already has, so it mostly comes down to what you want from the people who log in.

Purple fits if

You want a free, branded WiFi login page and don't need the guest list yet. Purple's Connect plan costs nothing and needs no card.
Your access points come from a brand CaptiFi has no setup guide for. Purple's current supported hardware list names 44 brands.
Your guests need a login page in a language other than English, French or Spanish. Purple lists 25 or more.
You want to message guests on WhatsApp, which Purple Engage sends through your own Twilio account.
You run a large estate and want staff WiFi, multi-tenant networks or Passpoint from the same company.

CaptiFi fits if

You want the guest list and the marketing that uses it in one product, with its price on the website.
You want email, texts and review requests in the same plan as your WiFi login page, from Essentials up.
You'd like a points or stamp card loyalty scheme, table bookings and event tickets, all on Growth and up.
You'd like a WiFi device included against a refundable deposit, on every plan.

The CaptiFi side, in the dashboard

These come from a demo account: campaigns, the review inbox and a stamp card as a guest sees it on their phone.

CaptiFi email campaigns list in a demo account, with recipients, opens and clicks for each campaign — Email campaigns, with opens and clicks for every send.

CaptiFi review inbox in a demo account, with Google and Tripadvisor reviews and a reply button for each platform — The review inbox, with a button to reply on each platform.

A CaptiFi rewards stamp card on a guest's phone in a demo venue, showing nine of ten stamps and a member QR code — A stamp card on a guest's phone. Rewards come with Growth and up.

Questions people ask

Is Purple free?

Purple's Connect plan is, and it doesn't need a card. It gives you a branded login page, social and email sign-in and network analytics. Contact capture and CRM integration come with the Capture and Engage plans, and Purple doesn't publish what those cost. Its small business site sells the Purple plan, £10 a month or £100 a year, and puts marketing in Purple Engage, which has a free plan.

How much does CaptiFi cost?

Lite is £19.99 a month and keeps the guest list for one venue. Essentials is £49 a month, or £39 a month if you pay yearly, and adds email campaigns and review requests. Every plan starts with a 30-day free trial.

Will my access points work?

CaptiFi has setup guides for 9 vendor ecosystems, UniFi, Omada and Meraki among them, and can send you its own device instead. Purple's current supported hardware list names 44 brands, so it's worth checking your brand against both.

Try CaptiFi on your own WiFi

It's 30 days free on any plan. You'll add a card to start, and nothing's charged for your plan if you cancel before the trial ends.

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Weighing up others too? See every comparison.

Sources

Purple's pages, each read on 27 Oct 2026. CaptiFi's facts come from our own pricing page and product on the same day.

Purple: Guest WiFi plans and pricing. www.purple.ai/en-gb/guest-wifi/pricing, checked 27 Oct 2026.
Purple: Connect, free guest WiFi. www.purple.ai/en-gb/guest-wifi/connect, checked 27 Oct 2026.
Purple: small business plans (UK site). join.purple.ai/en-gb/plans, checked 27 Oct 2026.
Purple: small business plans (US site). join.purple.ai/en-us/plans, checked 27 Oct 2026.
Purple Engage: home page. engage.purple.ai/en-gb, checked 27 Oct 2026.
Purple Engage: pricing (UK site). engage.purple.ai/en-gb/pricing, checked 27 Oct 2026.
Purple Engage: pricing (US site). engage.purple.ai/en-us/pricing, checked 27 Oct 2026.
Purple Support: Supported Hardware (last updated 9 Oct 2026). support.purple.ai/article/supported-hardware, checked 27 Oct 2026.

Competitor names and logos are trade marks of their respective owners and are shown only to identify the products being compared. CaptiFi is not affiliated with, sponsored by or endorsed by any company named on this page. Feature and pricing notes describe each product as we found it on its own public website on the date shown, and may since have changed; check the vendor's current terms before you buy. If you work for one of these companies and something here is out of date, email hello@captifi.io. Trade mark notices.