Looking for a Purple alternative?
CaptiFi keeps the guest list on every plan, and from Essentials the same plan adds email, texts and review requests. The table below lines that up against the plans Purple publishes.
Which one fits your venue
Both run on the WiFi a venue already has, so it mostly comes down to what you want from the people who log in.
Purple fits if
- You want a free, branded WiFi login page and don't need the guest list yet. Purple's Connect plan costs nothing and needs no card.
- Your access points come from a brand CaptiFi has no setup guide for. Purple's current supported hardware list names 44 brands.
- Your guests need a login page in a language other than English, French or Spanish. Purple lists 25 or more.
- You want to message guests on WhatsApp, which Purple Engage sends through your own Twilio account.
- You run a large estate and want staff WiFi, multi-tenant networks or Passpoint from the same company.
CaptiFi fits if
- You want the guest list and the marketing that uses it in one product, with its price on the website.
- You want email, texts and review requests in the same plan as your WiFi login page, from Essentials up.
- You'd like a points or stamp card loyalty scheme, table bookings and event tickets, all on Growth and up.
- You'd like a WiFi device included against a refundable deposit, on every plan.
CaptiFi and Purple, plan by plan
Every Purple fact links to the page it came from, numbered in the sources below. Where Purple doesn't publish something, the table says so.
| Feature | CaptiFi | Purple |
|---|---|---|
| Plans and price | ||
| Entry plan | CaptiFi Lite: £19.99 a month, or £190 a year. The guest list for one venue, up to 500 new guests a month, with CaptiFi branding on the login page. | Purple Connect: free, with no card needed. A branded login page, social and email sign-in, and network analytics. Sources 1 2 |
| Collecting guests' contact details | CaptiFi On every plan, Lite included, with each guest's marketing consent recorded. Lite is £19.99 a month and Essentials £49 a month. | Purple Purple's plan table ticks contact and demographics capture for Capture and Engage, prices not published (the pricing page shows "Speak to an expert"), and its Connect page says to upgrade to one of them to collect contact lists. Purple Engage's pricing page lists capturing contacts from WiFi, forms or imports as free on every plan, and its small business site says: "Every guest who signs in adds themselves, with consent recorded." Sources 1 2 6 3 |
| Free trial | CaptiFi 30 days on every plan. You add a card to start. | Purple 30 days on Capture and Engage. Connect is free. Source 1 |
| Marketing to your guests | ||
| Email campaigns | CaptiFi Included from Essentials: 1,000 emails a month (2,000 on Growth, 5,000 on Pro). | Purple In Purple Engage, a separate product that charges in credits (one email is one credit): free for 500 credits a month, with paid plans from £12 a month for 5,000. Purple's Engage WiFi plan, price not published, also lists targeted communications. Sources 5 6 1 |
| Text messages | CaptiFi 250 free texts a month from Essentials, then paid texts billed monthly, up to a limit you set. | Purple In Purple Engage, sent through your own Twilio account at Twilio's price. Each segment of about 160 characters also uses one credit. Sources 5 6 |
| WhatsApp messages | CaptiFi Not offered. | Purple In Purple Engage, through your own Twilio account. Source 5 |
| Review requests | CaptiFi Automatic from Essentials, sent after the visit to guests who opt in, at most once every 90 days at each venue. A guest who rates at or above your minimum is sent on to Google, Tripadvisor, Yelp, Facebook, Trustpilot and more. | Purple In Purple Engage. Its pricing page lists reviews as in pilot. Source 6 |
| Points or stamp card loyalty | CaptiFi From Growth: points or a stamp card, tiers, and offers staff redeem from a phone. | Purple Purple says Purple Engage rewards are vouchers and that it does not run points, stamps or wallet passes. Its offers are redeemed with a staff PIN or on the guest's own screen. Purple's Engage WiFi plan lists loyalty programme integration. Sources 5 1 |
| Table bookings | CaptiFi From Growth, with deposits paid online. | Purple Purple says Purple Engage is not a booking system. It reads ResDiary bookings, in pilot. Source 5 |
| Sync with a CRM or email tool | CaptiFi From Growth: Mailchimp, HubSpot and Klaviyo, Salesforce through Zapier, plus an API and webhooks. | Purple CRM integration on Capture and Engage. Named tools include Salesforce, Microsoft Dynamics, HubSpot, Mailchimp, ActiveCampaign and Eagle Eye, plus an open API. Source 1 |
| WiFi and hardware | ||
| Login page languages | CaptiFi English, French and Spanish. | Purple 25 or more, Connect included. Sources 1 2 |
| Hardware brands supported | CaptiFi 9 vendor ecosystems with a setup guide, UniFi, Omada and Meraki among them, plus the CaptiFi device. | Purple 44 brands on its current supported hardware list. Source 8 |
| A WiFi box from the provider | CaptiFi The CaptiFi device, included on every plan against a refundable deposit of £60. | Purple The Purple Hub router, a £99 one-off purchase, VAT included. The Purple plan for small businesses, £10 a month or £100 a year, includes DNS content filtering. Source 3 |
Checked 27 Oct 2026. If you work at Purple and something here is out of date, email hello@captifi.io and we'll correct it.
Purple uses the name Engage twice: for its top guest WiFi plan, and for Purple Engage, a separate marketing product at engage.purple.ai. The table names whichever it means.
Still under contract elsewhere?
If you're moving from another guest WiFi or WiFi marketing provider and that contract hasn't finished yet, CaptiFi is free until it does, for up to six months from the day your trial starts. It works on every plan.
- Start your 30-day trial on the plan you want. You add a card, the same as for any trial. If you order the CaptiFi access point, its usual refundable deposit is taken when the kit is ordered.
- Email your contract or latest invoice to hello@captifi.io at least two days before the trial ends. It needs to show the provider and the date the contract ends.
- We move your first payment to that date. If it's more than six months after your trial started, billing starts at six months instead, on the plan you chose.
Try CaptiFi on your own WiFi
It's 30 days free on any plan. You'll add a card to start, and nothing's charged for your plan if you cancel before the trial ends.
Sources
Purple's pages, each read on 27 Oct 2026. CaptiFi's facts come from our own pricing page and product on the same day.
- Purple: Guest WiFi plans and pricing. www.purple.ai/en-gb/guest-wifi/pricing, checked 27 Oct 2026.
- Purple: Connect, free guest WiFi. www.purple.ai/en-gb/guest-wifi/connect, checked 27 Oct 2026.
- Purple: small business plans (UK site). join.purple.ai/en-gb/plans, checked 27 Oct 2026.
- Purple: small business plans (US site). join.purple.ai/en-us/plans, checked 27 Oct 2026.
- Purple Engage: home page. engage.purple.ai/en-gb, checked 27 Oct 2026.
- Purple Engage: pricing (UK site). engage.purple.ai/en-gb/pricing, checked 27 Oct 2026.
- Purple Engage: pricing (US site). engage.purple.ai/en-us/pricing, checked 27 Oct 2026.
- Purple Support: Supported Hardware (last updated 9 Oct 2026). support.purple.ai/article/supported-hardware, checked 27 Oct 2026.
Competitor names and logos are trade marks of their respective owners and are shown only to identify the products being compared. CaptiFi is not affiliated with, sponsored by or endorsed by any company named on this page. Feature and pricing notes describe each product as we found it on its own public website on the date shown, and may since have changed; check the vendor's current terms before you buy. If you work for one of these companies and something here is out of date, email hello@captifi.io. Trade mark notices.