Purple WiFi alternative

Looking for a Purple WiFi alternative?

CaptiFi is the most common destination for venues switching away from Purple WiFi. Free hardware, transparent monthly pricing, every integration included, and a 30-day free trial.

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Why switch

What CaptiFi gives you that Purple WiFi doesn't

Pricing is opaque and typically only viable for multi-site enterprise contracts

Sales-led, contract-based onboarding — slower to start than self-serve

Overkill for single-venue or small-chain operators

No advertised free hardware option for SMBs

Annual contracts and minimum spend commitments are common

Is Purple WiFi a bad product?

No. Purple WiFi is a serious platform with real strengths. Here's where it genuinely shines: Large multi-site enterprises (50+ locations) with dedicated marketing-ops teams, complex CRM stacks, and budget for an enterprise contract and onboarding programme. If that sounds like you, Purple WiFi may be the right fit. CaptiFi is built for venues who want simpler pricing, free hardware, and every integration included on every plan.

Side by side

The five-minute comparison

Feature
CaptiFi
Purple WiFi
Free starter device included
Native UniFi support
Native TP-Link Omada support enterprise tier
Native Cisco Meraki support
Aruba / MikroTik / Ruckus support
Multi-venue dashboard
Built-in email marketing automation
Automated Google review requests limited
Toast POS / spend-based segmentation enterprise add-on
Leat / loyalty integration enterprise add-on
Twilio SMS welcome messages enterprise add-on
Self-serve sign-up
Public, transparent pricing
Monthly billing (no annual lock-in)
30-day free trial

Read the full CaptiFi vs Purple WiFi comparison

Ready to switch?

30-day free trial. Free hardware shipped to your venue. No setup fee. Cancel any time.

Start free trial See pricing