CaptiFi vs Adentro - Honest Comparison (2026)

Quick verdict: CaptiFi or Adentro?

Adentro, the platform formerly known as Zenreach, is a credible pick for US multi-location brands whose main question is whether digital ads drive physical visits: walk-through attribution is a real differentiator. For most independent venues, and for anyone outside the US, the demo-led sales motion, the quote-based pricing with a single $99-per-location floor, and the absence of published GDPR handling make it a hard fit. CaptiFi publishes its prices, automates Google reviews and email from a GDPR-native platform, includes a starter device (refundable hold), and offers a self-serve 30-day trial.

About Adentro

What is Adentro?

Adentro is the current name of Zenreach, which rebranded in September 2021. It is a San Francisco-based WiFi marketing platform for US brick-and-mortar businesses whose headline promise is connecting online marketing to physical location visits, backed by a "Guaranteed Return on your Ad Spend" message. Its modules are guest WiFi portals, custom ad audiences, a cloud analytics dashboard and customer email, and its signature metric is the Walk-Through Rate: a visit counted when a customer walks into the business within seven days of seeing a digital ad. It is sold through demos with quote-based pricing from $99 per location, and its named reference customers are large US multi-site brands such as Ruth's Chris Steak House, Bowlero and Peet's Coffee.

www.adentro.com

Side by side

Feature comparison

Feature
Starter device included (refundable hold)	Yes	not advertised
Self-serve sign-up (no demo required)	Yes	No
30-day free trial	Yes	No
Public pricing for every tier	Yes	$99 floor only
Walk-through ad-to-visit attribution	No	Yes
UK / EU GDPR-native data handling	Yes	US-focused
Multi-venue dashboard	Yes	Yes
Built-in email marketing automation	Yes	Yes
Automated Google review requests	Yes	not advertised
Toast POS / spend-based segmentation	Yes	not advertised
Leat / loyalty integration	Yes	not advertised
Twilio SMS welcome messages	Yes	not advertised
Monthly billing (no annual lock-in)	Yes	quote-based

Last reviewed 2026-07-09. Pricing and features change - check Adentro's site for the most current information.

Adentro strengths

Walk-through attribution that ties digital ad spend to real in-store visits, the clearest differentiator in the category
Custom ad audiences built from visit data, with a vendor-stated network of nearly 100 million customer profiles
First-party contact database grown automatically from WiFi logins, with built-in customer email
Long operating history: founded as Zenreach in 2012, heavily funded, with named US multi-site customers (Ruth's Chris Steak House, Bowlero, Peet's Coffee)

Where CaptiFi differs

Demo-led sales: no self-serve sign-up and no advertised free trial
Pricing is quote-based with one published floor ("plans start as low as $99 per location"); there is no full public price table
US-focused: no published UK or EU availability, GDPR or PECR handling detail
Google review automation is not an advertised module; the product is built around ad attribution, audiences and email
No advertised hardware-included option
Thin third-party evidence base: 3.9/5 on G2 from 18 reviews, and zero Capterra reviews, at time of review
Headline claims such as the 100-million-profile network and "Guaranteed Return on your Ad Spend" are vendor marketing claims, not independently verified outcomes

Who should pick what

Honest recommendations

Pick Adentro if

US multi-location brands (restaurants, entertainment, retail) that spend meaningfully on digital ads, specifically want walk-through attribution to prove that spend drives physical visits, and are comfortable with a demo-led, quote-based purchase.

Pick CaptiFi if

UK, EU and worldwide venues that want GDPR-native guest WiFi, automated Google reviews and email marketing, transparent published pricing, a starter device included (refundable hold), and a self-serve 30-day trial.

Pricing

Pricing side by side

CaptiFi

$59/month billed annually

or $69/month month-to-month

Hardware included (refundable hold)
Every integration included on every plan
30-day free trial. $0 today.

See full CaptiFi pricing

Adentro

Quote-based: "Plans start as low as $99 per location" with quantity discounts for more locations, and only one publicly shown tier. Demo-led sales with no advertised free trial or self-serve sign-up. CaptiFi publishes GBP/USD/EUR pricing for every tier, includes a starter device (refundable hold), and offers a self-serve 30-day trial.

Last reviewed 2026-07-09. Check Adentro's site for current pricing.

Proof

A real venue on CaptiFi

Case Study

PytchAir

hospitality

How Johnny Palmer turned guest WiFi on his Boeing 727 Airbnb into a direct marketing channel: 400+ guest emails captured monthly and a 35% return booking rate.

400+

Emails Per Month

35%

Return Booking Rate

Read the case study

The switch

How switching from Adentro works

1

Start your free trial

Sign up in minutes. 30-day free trial. $0 today. Hardware included (refundable hold), and nothing is billed during the trial.

2

Connect your WiFi

Point your existing access points at CaptiFi (UniFi, TP-Link Omada, Cisco Meraki, Aruba, MikroTik, Ruckus and more) or plug in the starter device we ship.

3

Switch off Adentro

Rebuild your splash page, turn on email and review automation, and cancel your Adentro subscription once you're confident.

Start Free Trial Book a Demo

Weighing up a move? Read the Adentro alternative guide or see all comparisons.

Common questions

CaptiFi vs Adentro FAQs

Is CaptiFi cheaper than Adentro?

Quote-based: "Plans start as low as $99 per location" with quantity discounts for more locations, and only one publicly shown tier. Demo-led sales with no advertised free trial or self-serve sign-up. CaptiFi publishes GBP/USD/EUR pricing for every tier, includes a starter device (refundable hold), and offers a self-serve 30-day trial.

When should I pick Adentro over CaptiFi?

US multi-location brands (restaurants, entertainment, retail) that spend meaningfully on digital ads, specifically want walk-through attribution to prove that spend drives physical visits, and are comfortable with a demo-led, quote-based purchase.

When is CaptiFi the better choice?

UK, EU and worldwide venues that want GDPR-native guest WiFi, automated Google reviews and email marketing, transparent published pricing, a starter device included (refundable hold), and a self-serve 30-day trial.