CaptiFi vs Adentro
A balanced 2026 comparison: feature matrix, pricing, ideal-customer profiles, and an honest verdict on which platform fits your business.
Quick verdict: CaptiFi or Adentro?
Adentro, formerly Zenreach, is a credible pick for US multi-location brands whose main question is whether digital ads drive physical visits: walk-through attribution is a real differentiator. For most independent venues, and anyone outside the US, the demo-led sale, pilot-only published prices and no published GDPR handling make it a hard fit. CaptiFi publishes its prices, automates Google reviews and email on a GDPR-native platform, includes a starter device (refundable deposit) and offers a self-serve 30-day trial.
What is Adentro?
Adentro is the current name of Zenreach, which rebranded in September 2021. It is a San Francisco-based WiFi marketing platform for US brick-and-mortar businesses whose headline promise is connecting online marketing to physical location visits, backed by a "Guaranteed Return on your Ad Spend" message. Its modules are guest WiFi portals, custom ad audiences, a cloud analytics dashboard and customer email, and its signature metric is the Walk-Through Rate: a visit counted when a customer walks into the business within seven days of seeing a digital ad. It is sold through demos, with published pilot pricing from $25 a month for one to five locations, and its named reference customers are large US multi-site brands such as Ruth's Chris Steak House, Bowlero and Peet's Coffee.
Feature comparison
| Feature |
|
|
|---|---|---|
| Starter device included (refundable deposit) | Yes | not advertised |
| Self-serve sign-up (no demo required) | Yes | No |
| 30-day free trial | Yes | No |
| Public pricing for every tier | Yes | pilot prices only |
| Walk-through ad-to-visit attribution | No | Yes |
| UK / EU GDPR-native data handling | Yes | US-focused |
| Multi-venue dashboard | Yes | Yes |
| Built-in email marketing automation | Yes | Yes |
| Automated Google review requests | Yes | not advertised |
| Toast POS / spend-based segmentation | Yes | not advertised |
| Leat / loyalty integration | Yes | not advertised |
| Twilio SMS welcome messages | Yes | not advertised |
| Monthly billing (no annual lock-in) | Yes | quote-based |
Last reviewed 3 October 2026. Pricing and features change: check the Adentro site for the most current information.
Adentro strengths
- Walk-through attribution that ties digital ad spend to real in-store visits, the clearest differentiator in the category
- Custom ad audiences built from visit data, with a vendor-stated network of nearly 100 million customer profiles
- First-party contact database grown automatically from WiFi logins, with built-in customer email
- Long operating history: founded as Zenreach in 2012, heavily funded, with named US multi-site customers (Ruth's Chris Steak House, Bowlero, Peet's Coffee)
Where CaptiFi differs
- Demo-led sales: no self-serve sign-up and no advertised free trial
- Published prices cover pilots of 1 to 5 locations only ($25 Capture, $49.99 Full Platform); 10 or more locations are quoted, and a typical pilot with managed media is about $1,000 a month
- US-focused: no published UK or EU availability, GDPR or PECR handling detail
- Google review automation is not an advertised module; the product is built around ad attribution, audiences and email
- No advertised hardware-included option
- Thin third-party evidence base: 3.9/5 on G2 from 18 reviews, and zero Capterra reviews, at time of review
- Headline claims such as the 100-million-profile network and "Guaranteed Return on your Ad Spend" are vendor marketing claims, not independently verified outcomes
Honest recommendations
Pick Adentro if
US multi-location brands (restaurants, entertainment, retail) that spend meaningfully on digital ads, specifically want walk-through attribution to prove that spend drives physical visits, and are comfortable with a demo-led, quote-based purchase.
Pick CaptiFi if
UK, EU and worldwide venues that want GDPR-native guest WiFi, automated Google reviews and email marketing, transparent published pricing, a starter device included (refundable deposit), and a self-serve 30-day trial.
Pricing side by side
CaptiFi
£39/month billed annually
or £49/month month-to-month
- Hardware included (refundable deposit)
- Every integration included on Growth and above
- 30-day free trial.
Adentro
Pilot pricing for 1 to 5 locations: Capture $25 and Full Platform $49.99 a month, with 10 or more locations quoted; Adentro puts a typical pilot with managed media at "about $1,000 per month all-in" (adentro.com, read 3 October 2026). Demo-led sales with no advertised free trial or self-serve sign-up. CaptiFi publishes pricing in six currencies (GBP, USD, EUR, CAD, AUD, NZD) for every tier, includes a starter device (refundable deposit), and offers a self-serve 30-day trial.
Last reviewed 3 October 2026. Check the Adentro site for current pricing.
How switching from Adentro works
Start your free trial
Sign up in minutes. 30-day free trial. Hardware included (refundable deposit), and no plan payment is taken during the trial.
Connect your WiFi
Point your existing access points at CaptiFi (UniFi, TP-Link Omada, Cisco Meraki, Aruba, MikroTik, Ruckus and more) or plug in the starter device we ship.
Switch off Adentro
Rebuild your splash page, turn on email and review automation, and cancel your Adentro subscription once you're confident.
Weighing up a move? Read the Adentro alternative guide or see all comparisons.
CaptiFi vs Adentro FAQs
Is CaptiFi cheaper than Adentro?
Pilot pricing for 1 to 5 locations: Capture $25 and Full Platform $49.99 a month, with 10 or more locations quoted; Adentro puts a typical pilot with managed media at "about $1,000 per month all-in" (adentro.com, read 3 October 2026). Demo-led sales with no advertised free trial or self-serve sign-up. CaptiFi publishes pricing in six currencies (GBP, USD, EUR, CAD, AUD, NZD) for every tier, includes a starter device (refundable deposit), and offers a self-serve 30-day trial.
When should I pick Adentro over CaptiFi?
US multi-location brands (restaurants, entertainment, retail) that spend meaningfully on digital ads, specifically want walk-through attribution to prove that spend drives physical visits, and are comfortable with a demo-led, quote-based purchase.
When is CaptiFi the better choice?
UK, EU and worldwide venues that want GDPR-native guest WiFi, automated Google reviews and email marketing, transparent published pricing, a starter device included (refundable deposit), and a self-serve 30-day trial.
Competitor names and logos are trade marks of their respective owners and are shown only to identify the products being compared. CaptiFi is not affiliated with, sponsored by or endorsed by any company named on this page. Feature and pricing notes describe each product as we found it on its public website when we last reviewed it, and may since have changed; check the vendor's current terms before you buy. Trade mark notices.
CaptiFi is a guest WiFi marketing and captive portal platform for restaurants, bars, pubs, cafes, hotels, gyms, salons, retail and short-term rentals, built by CaptiFi Ltd in the UK and sold in GBP, USD, EUR, CAD, AUD and NZD to venues worldwide.