Honest comparison

CaptiFi vs MyWiFi Networks

CaptiFi logo MyWiFi Networks logo

A balanced 2026 comparison: feature matrix, pricing, ideal-customer profiles, and an honest verdict on which platform fits your business.

Quick verdict: CaptiFi or MyWiFi Networks?

MyWiFi Networks is a credible pick for a reseller building a white-label guest WiFi practice across many client sites on hardware those clients already own, and it is priced and packaged for that buyer. A venue buying direct, or an MSP that wants a venue-ready product with hardware, review automation and POS data included, will find CaptiFi closer to the job, and the CaptiFi partner programme at /partners/msp covers the reseller case with wholesale pricing.

About MyWiFi Networks

What is MyWiFi Networks?

MyWiFi Networks is a white-label captive portal and WiFi marketing platform from Guest Networks Inc., a Toronto company that its site footer dates to 2014. It is sold to resellers (MSPs, digital agencies, VARs, ISPs and telcos) who put their own brand on the portal and dashboard and set their own client prices. As of September 2026 its site lists 22 supported hardware vendors, seven guest login methods including WhatsApp, SMS and email, a drag-and-drop portal builder with 40+ templates, drip-style marketing automation, foot traffic and dwell time analytics, and an MCP server in public beta on the Scale tier. Its integration counts are self-reported and differ by page: the home page says 200+ native apps plus 8,000+ through Zapier, while the pricing page quotes 1,000+. The platform supplies no hardware; its hardware page says clients keep the access points they already own.

Side by side

Feature comparison

Feature by feature comparison of CaptiFi and MyWiFi Networks
Feature
CaptiFi
MyWiFi Networks
Starter device included (refundable deposit) Yes No
Native UniFi support Yes Yes
Native TP-Link Omada support Yes Yes
Native Cisco Meraki support Yes Yes
Aruba / MikroTik / Ruckus support Yes Yes
Multi-venue dashboard Yes Yes
Cross-location analytics in one view Yes not stated
Real-time analytics dashboard Yes not stated
Full CSS control and custom fonts on splash pages Yes not stated
Set-and-forget marketing automation Yes Yes
Built-in email marketing automation Yes Yes
Automated Google review requests Yes not stated
Toast POS / spend-based segmentation Yes not stated
Leat / loyalty integration Yes Fivestars, Square, Toast, Clover listed; no Leat
Twilio SMS welcome messages Yes not stated
Mailchimp sync (native) Yes not stated
GDPR audit trail Yes not stated
30-day free trial Yes No
Monthly (no-annual-lock) plan Yes Yes

Last reviewed 29 September 2026. Pricing and features change: check the MyWiFi Networks site for the most current information.

MyWiFi Networks strengths

  • Deep white-label for resellers: the site says clients never see the MyWiFi brand, with a custom domain per client and a multi-tenant admin console (partners and pricing pages, September 2026)
  • Broad hardware reach: 22 vendors listed on its hardware compatibility page, including Cisco Meraki, Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, TP-Link Omada, MikroTik, Fortinet and OpenWRT, layered over access points the client already owns
  • Packaged for reseller scale: tiers run from 1 to 250 locations with a public wholesale rate card, a margin calculator and published per-location and per-access-point overage rates
  • Seven guest login methods, including WhatsApp one-time codes, SMS, email, passcode, payments, Hotspot 2.0 and OAuth, per its features menu
  • Developer surface for MSPs: REST API, webhooks, SDKs and an MCP server in public beta on the Scale tier, so guest data can feed a reseller's own tooling
  • Portal builder with 40+ templates and marketing automation triggered by visit data, according to its home page

Where CaptiFi differs

  • The buyer is a reseller: the footer reads "White-labeled for resellers worldwide", the $49 (USD) a month Starter tier covers one location and is described as a way to prove the model with a first client, and full reseller controls start at $199 a month for 5 locations. A single venue is expected to buy through an MSP or agency (pricing page, September 2026)
  • No hardware supplied: the hardware page says clients keep the gear they already own, so a venue without a compatible access point has to source and configure one, and there is no starter device or deposit option
  • Per-location and per-access-point packaging: each tier caps both, extra locations cost $12 to $29 a month by tier and extra access points are billed from $5.00 each a month, so a reseller's platform cost rises with fleet size (rate card, September 2026)
  • Guest messaging is metered: the rate card prices SMS, MMS and WhatsApp at $0.05 a message in the US and Canada and $0.10 internationally, or $0.01 an event through your own Twilio account on Growth and above
  • Automated review requests and POS spend segmentation are not described on the pages we checked (home, pricing, rate card, hardware and integrations, September 2026): Toast, Square, Clover and Fivestars appear under loyalty and rewards, and we found no Google review request flow
  • Thin public review record: G2 lists about 16 reviews as of September 2026, per the search-result title of its G2 listing, and Capterra shows 2; we could not read the G2 page itself, so we quote no rating
Who should pick what

Honest recommendations

Pick MyWiFi Networks if

MSPs, agencies, ISPs and telcos that resell guest WiFi marketing under their own brand across dozens or hundreds of client locations, already manage multi-vendor access point fleets, want a public wholesale rate card with a margin calculator, and are happy to source hardware and handle first-line support themselves.

Pick CaptiFi if

Venue operators buying direct (pubs, restaurants, hotels, salons, retail) who want guest WiFi, email marketing, review automation, POS spend data and loyalty in one app with a starter device included against a refundable deposit and a 30-day trial, plus MSPs and installers who want to resell a venue-ready product through the CaptiFi partner programme at /partners/msp, with wholesale pricing and a white-label tier.

Pricing

Pricing side by side

CaptiFi

$59/month billed annually

or $69/month month-to-month

  • Hardware included (refundable deposit)
  • Every integration included on Growth and above
  • 30-day free trial.

MyWiFi Networks

Published reseller tiers as read on the MyWiFi Networks pricing page and rate card on 29 September 2026: Starter $49 (USD) a month for 1 location and 5 access points, Connect $199 a month for 5 locations and 15 access points, Growth $499 a month for 20 locations and 60 access points, Scale $999 a month for 100 locations and 200 access points, Summit $1,799 a month for 250 locations and 400 access points, and Enterprise from $2,500 a month paid annually with custom limits. Annual billing gives two months free, extra locations cost $12 to $29 a month depending on tier, access points above the allowance are billed from $5.00 down to $2.50 each a month, and every self-serve plan carries a 14-day free trial. CaptiFi publishes venue pricing in six currencies (GBP, USD, EUR, CAD, AUD and NZD) with a starter device included against a refundable deposit, a 30-day free trial, and a partner programme with wholesale pricing for MSPs and resellers at /partners/msp.

Last reviewed 29 September 2026. Check the MyWiFi Networks site for current pricing.

Proof

A real venue on CaptiFi

The switch

How switching from MyWiFi Networks works

1

Start your free trial

Sign up in minutes. 30-day free trial. Hardware included (refundable deposit), and no plan payment is taken during the trial.

2

Connect your WiFi

Point your existing access points at CaptiFi (UniFi, TP-Link Omada, Cisco Meraki, Aruba, MikroTik, Ruckus and more) or plug in the starter device we ship.

3

Switch off MyWiFi Networks

Rebuild your splash page, turn on email and review automation, and cancel your MyWiFi Networks subscription once you're confident.

Common questions

CaptiFi vs MyWiFi Networks FAQs

Is CaptiFi cheaper than MyWiFi Networks?

Published reseller tiers as read on the MyWiFi Networks pricing page and rate card on 29 September 2026: Starter $49 (USD) a month for 1 location and 5 access points, Connect $199 a month for 5 locations and 15 access points, Growth $499 a month for 20 locations and 60 access points, Scale $999 a month for 100 locations and 200 access points, Summit $1,799 a month for 250 locations and 400 access points, and Enterprise from $2,500 a month paid annually with custom limits. Annual billing gives two months free, extra locations cost $12 to $29 a month depending on tier, access points above the allowance are billed from $5.00 down to $2.50 each a month, and every self-serve plan carries a 14-day free trial. CaptiFi publishes venue pricing in six currencies (GBP, USD, EUR, CAD, AUD and NZD) with a starter device included against a refundable deposit, a 30-day free trial, and a partner programme with wholesale pricing for MSPs and resellers at /partners/msp.

When should I pick MyWiFi Networks over CaptiFi?

MSPs, agencies, ISPs and telcos that resell guest WiFi marketing under their own brand across dozens or hundreds of client locations, already manage multi-vendor access point fleets, want a public wholesale rate card with a margin calculator, and are happy to source hardware and handle first-line support themselves.

When is CaptiFi the better choice?

Venue operators buying direct (pubs, restaurants, hotels, salons, retail) who want guest WiFi, email marketing, review automation, POS spend data and loyalty in one app with a starter device included against a refundable deposit and a 30-day trial, plus MSPs and installers who want to resell a venue-ready product through the CaptiFi partner programme at /partners/msp, with wholesale pricing and a white-label tier.

Competitor names and logos are trade marks of their respective owners and are shown only to identify the products being compared. CaptiFi is not affiliated with, sponsored by or endorsed by any company named on this page. Feature and pricing notes describe each product as we found it on its public website when we last reviewed it, and may since have changed; check the vendor's current terms before you buy. Trade mark notices.