CaptiFi vs Social WiFi
Features and prices side by side, with Social WiFi's details taken from its own website, and a short verdict on which venues each one suits.
Quick verdict: CaptiFi or Social WiFi?
Social WiFi includes every feature in every package, email, WhatsApp, loyalty and review tools among them, with texts on prepaid credit, on hardware from 30 or more brands and with a 14-day trial. CaptiFi suits venues that want till data from Square, table bookings and event tickets on Growth, a WiFi device on a refundable deposit and a 30-day trial.
What is Social WiFi?
Social WiFi is a guest WiFi marketing platform from Social WiFi Sp. z o.o., trading since 2013, with its head office in Warsaw and offices in Los Angeles, Bogota and Jakarta; its about page counts 8,000 or more clients in 113 countries. Once guests sign in on the venue's WiFi, the venue can send email, SMS and WhatsApp campaigns (texts are paid for with prepaid credit, at cost per message), run a loyalty programme, send happy guests to the review site it chooses, such as Google or Tripadvisor, and draft replies to reviews with AI. Its homepage says it supports 30 or more hardware brands, among them Ubiquiti UniFi, Cisco Meraki, MikroTik, TP-Link Omada, Aruba and Ruckus, and its hardware integrations page lists 21, Cisco, Fortinet and Juniper Mist among them. It connects to Mailchimp, Klaviyo, HubSpot, Brevo, Revinate, Zapier and others, and to ad audiences on Facebook, Google, TikTok, Snapchat and X. Every package includes every feature, and resellers and white-label partners have their own terms.
Feature comparison
| Feature |
|
|
|---|---|---|
| Published price | Essentials to Pro, in six currencies; Enterprise custom | One plan, priced by the visitor's location |
| Free trial | 30 days | 14 days |
| WiFi hardware | Your own access points, or the CaptiFi device on every plan (refundable deposit) | Runs on the network you already have, with no new hardware to buy |
| UniFi, Omada and Meraki | Yes | Yes |
| Aruba, MikroTik and Ruckus | Yes (Aruba Instant On) | Yes |
| Email campaigns | From Essentials | Yes |
| Text messages | From Growth | Prepaid credit, billed at cost per message |
| No | Yes | |
| Review requests | From Essentials | Yes, to the review site you choose |
| Loyalty programme | Points or stamp card, from Growth | Yes |
| POS integrations | Square | Not stated on its website |
| Leat | Yes | Not stated on its website |
| Ad audiences | Facebook Pixel | Facebook, Google, TikTok, Snapchat and X |
| Table bookings and event tickets | Growth and up | Not stated on its website |
| Reseller programme | Wholesale prices, and a white label with a minimum monthly commitment | 30% to 50% discount; white label for a fixed monthly fee |
Last reviewed 28 October 2026. Pricing and features change: check the Social WiFi site for the most current information.
Details about Social WiFi are from its own website, checked 28 October 2026. Sources: Social WiFi homepage, Social WiFi pricing, Social WiFi hardware integrations, Social WiFi SMS marketing, About Social WiFi, Social WiFi resellers, Social WiFi white label.
Social WiFi strengths
- Every feature in every package, among them email and WhatsApp marketing, SMS tools, a loyalty programme and review requests
- Hardware from 30 or more brands, including UniFi, Omada, Meraki, Aruba, MikroTik, Ruckus and Fortinet
- Ad audiences for Facebook, Google, TikTok, Snapchat and X, and CRM connectors including Mailchimp, Klaviyo, HubSpot and Revinate
- AI-drafted replies to reviews
- A reseller programme starting at a 30% discount and rising to 50%, and a white label for one fixed monthly fee
Where CaptiFi differs
- CaptiFi connects to Square tills and to Leat loyalty from Growth.
- CaptiFi includes its WiFi device on every plan against a refundable deposit.
- Every CaptiFi plan has a 30-day trial, and prices are published in six currencies.
- Table bookings and event tickets come with CaptiFi Growth.
Which venues each one suits
Pick Social WiFi if
Venues that already own a supported access point and want WhatsApp marketing, a loyalty programme and ad audiences in one package, with every feature included.
Pick CaptiFi if
Venues that want a WiFi device on a refundable deposit, Square till data, Leat or a points or stamp card, table bookings and event tickets from Growth, and a 30-day trial.
Pricing side by side
CaptiFi
£39/month for Essentials, billed yearly
or £49/month billed monthly
- The CaptiFi device on every plan, refundable deposit
- Every integration included on Growth and above
- A 30-day trial on every plan; you add a card to start
Social WiFi
Social WiFi's pricing page, read on 28 October 2026, offers one plan with every feature included and no long-term commitment, and its homepage offers 14 days free. Its prices are set by the visitor's location, so check the figure for your country on its pricing page. CaptiFi Essentials is £49 a month, or £39 a month billed yearly, in six currencies, with a 30-day trial on every plan.
Last reviewed 28 October 2026. Check the Social WiFi site for current pricing.
How switching from Social WiFi works
Start your free trial
Start a 30-day trial on any plan. You add a card to start, no plan payment is taken during the trial, and the CaptiFi device ships on every plan against a refundable deposit.
Connect your WiFi
Point your existing access points at CaptiFi (UniFi, TP-Link Omada, Cisco Meraki, Aruba Instant On, MikroTik, Ruckus and more) or plug in the CaptiFi device.
Switch off Social WiFi
Rebuild your splash page, turn on email and review automation, and cancel your Social WiFi subscription once you're confident.
Weighing up a move? Read the Social WiFi alternative guide or see all comparisons.
CaptiFi vs Social WiFi FAQs
How does Social WiFi pricing compare with CaptiFi?
Social WiFi's pricing page, read on 28 October 2026, offers one plan with every feature included and no long-term commitment, and its homepage offers 14 days free. Its prices are set by the visitor's location, so check the figure for your country on its pricing page. CaptiFi Essentials is £49 a month, or £39 a month billed yearly, in six currencies, with a 30-day trial on every plan.
When should I pick Social WiFi over CaptiFi?
Venues that already own a supported access point and want WhatsApp marketing, a loyalty programme and ad audiences in one package, with every feature included.
When should I pick CaptiFi over Social WiFi?
Venues that want a WiFi device on a refundable deposit, Square till data, Leat or a points or stamp card, table bookings and event tickets from Growth, and a 30-day trial.
Competitor names and logos are trade marks of their respective owners and are shown only to identify the products being compared. CaptiFi is not affiliated with, sponsored by or endorsed by any company named on this page. Feature and pricing notes describe each product as we found it on its own public website on the date shown, and may since have changed; check the vendor's current terms before you buy. If you work for one of these companies and something here is out of date, email hello@captifi.io. Trade mark notices.
CaptiFi is a guest WiFi marketing and captive portal platform for restaurants, bars, pubs, cafes, hotels, gyms, salons, retail and short-term rentals, built by CaptiFi Ltd in the UK and sold in GBP, USD, EUR, CAD, AUD and NZD to venues worldwide.