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MSP Partner Programme

Add Guest WiFi Marketing to Your Managed Services Stack

CaptiFi helps MSPs, WiFi installers and IT providers turn guest WiFi into a recurring revenue product for the venues you already manage.

Not ready to apply? Book a 15-minute partner call, no forms, no commitment.

30-40% wholesale margin
6-month internal demo licence (testing only)
White-label available
Example Monthly Revenue

20 Sites on Growth Plan

Revenue billed by you A$3,380/mo
Wholesale cost to CaptiFi −A$2,100/mo
Your gross margin A$1,280/mo
Annual gross margin A$15,360

Based on Growth plan at A$169/mo retail, A$105/mo wholesale (AUD), sold at the public price

The Opportunity

Your Clients Have Footfall. They Need a Customer Database.

Most venues you manage still use shared WiFi passwords, basic captive portals, or paper forms. They have no owned marketing list, no automated reviews, and no way to bring guests back.

What venues do now

  • Shared WiFi passwords on chalkboards
  • Basic UniFi/Omada splash pages
  • Disconnected Mailchimp lists
  • Manual review requests
  • Zero customer analytics

What MSPs provide today

  • WiFi installation and support
  • Controller management
  • Network monitoring
  • No marketing layer
  • No recurring revenue from WiFi

What CaptiFi adds

  • Branded splash pages per venue
  • Automatic customer data capture
  • Automated review requests
  • Email marketing campaigns
  • New MRR for your business
Partner Models

Choose How You Want to Work With Us

Three commercial routes designed for different stages of your business. Start simple, upgrade as you grow.

Refer

Introduce & earn

20%

recurring commission

  • Send the lead, we do the rest
  • CaptiFi handles sales & billing
  • CaptiFi provides full support
  • No minimum commitment
  • No white-label branding

Example: Client pays A$169/mo → you earn A$33.80/mo recurring

Best for: installers, consultants, introducers
Most Popular

Resell

Your client, your price

30-40%

wholesale margin

  • You bill your clients directly
  • Set your own retail pricing
  • You provide first-line support
  • CaptiFi second-line support
  • Sales tools & demo generator
  • No white-label branding

Example: Growth plan wholesale A$105/mo → sell at A$169/mo or above

Best for: MSPs with hospitality clients

White-Label

Your brand, our platform

Reseller rates

plus a minimum monthly commitment

  • Your logo, colours & branding
  • Branded monthly reports
  • Partner-branded portal
  • Same wholesale rates as reseller
  • Your support contact on the client support page

Requires: a minimum monthly commitment, agreed when you upgrade

Best for: serious MSPs, ISPs, IT providers
Reseller Pricing

Wholesale Pricing for Approved Partners

Control your margin. Bill your clients at any price you choose. Detailed pricing available after application.

Your partner account has one currency, set when you join: your rate card, statements and payouts all use it.

Plan Public Price Your Wholesale Your Margin
Essentials A$99/mo A$59/mo A$40+
Growth Popular A$169/mo A$105/mo A$64+
Pro A$289/mo A$179/mo A$110+
Extra Site A$49/mo A$29/mo A$20+

"Your Margin" is your margin selling at the public price in AUD. You set your own retail price, and many partners charge above the public price.

Compatible Hardware

Works With the Networks You Already Manage

CaptiFi integrates with all major WiFi platforms. UniFi is our best-supported MSP route - or use our plug-and-play hardware.

Best Supported Ubiquiti UniFi
TP-Link Omada
Cisco Meraki
Aruba Networks
MikroTik
DrayTek
Ruckus
Fortinet

Or Use CaptiFi Plug-and-Play Hardware

No controller needed. Connect to any network and go live in about 5 minutes with the CaptiFi device.

Partner Benefits

Everything You Need to Sell and Deploy

Approved partners get sales tools, deployment guides, and a 6-month internal demo licence covering one internal test venue (internal testing only, never live client venues).

Demo Generator

Create branded venue demos with your client's logo and colours. Share a live link to close the deal.

ROI Calculator

Show your clients exactly how many emails, reviews and repeat visits they can expect from CaptiFi.

Deployment Checklists

Step-by-step guides for UniFi, Omada, Meraki and more. Test, go live, and hand over with confidence.

Sales Assets

Partner sales deck, venue one-pagers, email templates, and objection handling guides ready to use.

Partner Dashboard

Manage all your clients, sites, demos and your wholesale statement from one partner dashboard.

Second-Line Support

You handle first-line support for your clients and escalate technical issues to CaptiFi as second-line support.

6-Month Demo Licence

Learn the platform and build demos on one internal test venue, free for 6 months. Internal testing only, never live client venues. After 6 months you upgrade to a partner plan or the licence ends.

MRR Reporting

Track your active sites, wholesale costs, estimated revenue, and gross margin in real time.

The partner dashboard

What you run from the partner dashboard

Partner, on my.captifi.io: your clients, their venues and your money, in one place.

  • A fleet overview: every client venue's device status, splash status, guests today and open alerts in one table, with click-through client pages.

  • A morning health digest email when a client's device goes offline or a venue goes quiet, with a full summary every Monday.

  • A set-up progress pill per client: venue created, device online, splash live, first guest connected.

  • Your wholesale statement emailed on the 1st of each month, per-client plan, venues, wholesale, retail and margin, matching the Earnings page.

  • Payout history with the date, reference, method and total of every payout, and a payout details form for where commission is sent.

  • A personal referral link, captifi.io/r/your-link, with a branded landing page and 90-day attribution.

  • Your clients' support tickets land with you: stored against your partner account and emailed to your support address. The Partner API lists them per client and venue.

  • API keys and webhooks across your client venues, once at least one live client is on Growth or Pro. The partner account owner can list and revoke every key issued under the partner.

  • Further venues per client through the Partner API, each tagged to the client and to you, so it appears in your fleet and is priced on the statement as an extra site.

  • A capture-only client plan, with the Essentials feature set and 1,000 new guests a month, billed at the Essentials wholesale rate on your statement.

Premium Upgrade

Sell Guest WiFi Marketing Under Your Own Brand

White-label partners get their own branded dashboard, monthly reports and client account emails, with their support contact in place of ours.

Your logo & colours
Branded client dashboard
Partner-branded reports
Your support details
Branded client emails
You set the retail price

White-Label Pricing

Same wholesale rates as resellers

The wholesale rate card above, in your account currency. White-label adds no per-plan premium.

Minimum monthly commitment

A monthly minimum, agreed when you upgrade, acts as a floor on your wholesale bill. Once your client base grows past it, you simply pay your wholesale total.

Self-service branding

Logo, primary colour and support details, all managed from the Branding page of your partner dashboard.

Custom plans available for 100+ sites.

FAQ

Frequently Asked Questions

Nothing. There is no fee to apply or to become a referral or reseller partner. White-label partners buy at the same wholesale rates as resellers and carry a minimum monthly commitment, agreed when they upgrade, which acts as a floor on their wholesale bill. All approved partners receive a free 6-month internal demo licence covering one internal test venue (internal testing only, never live client venues).
No. CaptiFi works with UniFi, TP-Link Omada, Cisco Meraki, Aruba, MikroTik, DrayTek, and our own plug-and-play hardware. UniFi is our best-supported MSP route, but we support all major platforms.
Yes. As a reseller or white-label partner, you pay CaptiFi a wholesale price and set your own retail price to clients. Your margin is entirely under your control.
It depends on your model. Referral partners: CaptiFi handles everything. Reseller and white-label partners provide first-line support to their clients, with CaptiFi as second-line support for technical escalations.
Every approved partner gets a free 6-month demo licence covering one internal test venue, for learning the platform and building demos. It is for internal testing only, never live client venues. After 6 months you upgrade to a partner plan or the licence ends. Client venues are always set up separately and receive the standard 30-day trial.
After approval, you receive your partner dashboard, internal demo site, and deployment guides within 48 hours. Most partners deploy their first client site within 2 weeks of approval.
Pubs, cafés, restaurants, hotels, gyms, leisure centres, coworking spaces, short-term rental operators, and any venue with guest WiFi and footfall. If your clients have guests connecting to WiFi, CaptiFi can help them capture data and drive repeat business.

Ready to Add WiFi Marketing to Your Stack?

Apply now and get access to wholesale pricing, demo tools, deployment guides, and a 6-month internal demo licence for one internal test venue (testing and demos only).