MSP Partner Programme

Add Guest WiFi Marketing to Your Managed Services Stack

CaptiFi helps MSPs, WiFi installers and IT providers turn guest WiFi into a recurring revenue product for the venues you already manage.

Apply to Become a Partner View Partner Pricing
30-40% wholesale margin
6-month internal demo licence (testing only)
White-label available
Example Monthly Revenue

20 Sites on Growth Plan

Revenue billed by you €2,180/mo
Wholesale cost to CaptiFi −€1,380/mo
Your gross margin €800/mo
Annual gross margin €9,600

Based on Growth plan at €109/mo retail, €69/mo wholesale (EUR), sold at the public price

The Opportunity

Your Clients Have Footfall. They Need a Customer Database.

Most venues you manage still use shared WiFi passwords, basic captive portals, or paper forms. They have no owned marketing list, no automated reviews, and no way to bring guests back.

What venues do now

  • Shared WiFi passwords on chalkboards
  • Basic UniFi/Omada splash pages
  • Disconnected Mailchimp lists
  • Manual review requests
  • Zero customer analytics

What MSPs provide today

  • WiFi installation and support
  • Controller management
  • Network monitoring
  • No marketing layer
  • No recurring revenue from WiFi

What CaptiFi adds

  • Branded splash pages per venue
  • Automatic customer data capture
  • Automated review requests
  • Email marketing campaigns
  • New MRR for your business
Partner Models

Choose How You Want to Work With Us

Three commercial routes designed for different stages of your business. Start simple, upgrade as you grow.

Refer

Introduce & earn

20%

recurring commission

  • Send the lead, we do the rest
  • CaptiFi handles sales & billing
  • CaptiFi provides full support
  • No minimum commitment
  • No white-label branding

Example: Client pays €109/mo → you earn €21.80/mo recurring

Best for: installers, consultants, introducers
Most Popular

Resell

Your client, your price

30-40%

wholesale margin

  • You bill your clients directly
  • Set your own retail pricing
  • You provide first-line support
  • CaptiFi second-line support
  • Sales tools & demo generator
  • No white-label branding

Example: Growth plan wholesale €69/mo → sell at €109/mo or above

Best for: MSPs with hospitality clients

White-Label

Your brand, our platform

Reseller rates

plus a minimum monthly commitment

  • Your logo, colours & branding
  • Branded splash pages & reports
  • Partner-branded portal
  • Same wholesale rates as reseller
  • CaptiFi branding hidden

Requires: a minimum monthly commitment, agreed when you upgrade

Best for: serious MSPs, ISPs, IT providers
Reseller Pricing

Wholesale Pricing for Approved Partners

Control your margin. Bill your clients at any price you choose. Detailed pricing available after application.

GBP USD EUR CAD AUD NZD

Your partner account has one currency, set when you join: your rate card, statements and payouts all use it.

Plan Public Price Your Wholesale Your Margin
Essentials €59/mo €35/mo €24+
Growth Popular €109/mo €69/mo €40+
Pro €179/mo €115/mo €64+
Extra Site €30/mo €19/mo €11+

"Your Margin" is your margin selling at the public price in EUR. You set your own retail price, and many partners charge above the public price.

Compatible Hardware

Works With the Networks You Already Manage

CaptiFi integrates with all major WiFi platforms. UniFi is our best-supported MSP route - or use our plug-and-play hardware.

Best Supported Ubiquiti UniFi
TP-Link Omada
Cisco Meraki
Aruba Networks
MikroTik
DrayTek
Ruckus
Cambium

Or Use CaptiFi Plug-and-Play Hardware

No controller needed. Connect to any network and go live in minutes.

Partner Benefits

Everything You Need to Sell and Deploy

Approved partners get sales tools, deployment guides, and a 6-month internal demo licence covering one internal test venue (internal testing only, never live client venues).

Demo Generator

Create branded venue demos with your client's logo and colours. Share a live link to close the deal.

ROI Calculator

Show your clients exactly how many emails, reviews and repeat visits they can expect from CaptiFi.

Deployment Checklists

Step-by-step guides for UniFi, Omada, Meraki and more. Test, go live, and hand over with confidence.

Sales Assets

Partner sales deck, venue one-pagers, email templates, and objection handling guides ready to use.

Partner Dashboard

Manage all your clients, sites, demos, and billing from one dedicated partner portal.

Second-Line Support

Escalate technical issues to CaptiFi with defined SLAs. P1 critical: 4-hour response.

6-Month Demo Licence

Learn the platform and build demos on one internal test venue, free for 6 months. Internal testing only, never live client venues. After 6 months you upgrade to a partner plan or the licence ends.

MRR Reporting

Track your active sites, wholesale costs, estimated revenue, and gross margin in real time.

Premium Upgrade

Sell Guest WiFi Marketing Under Your Own Brand

White-label partners get their own branded splash pages, reports, portal, and client-facing assets. CaptiFi branding is completely hidden.

Your logo & colours
Branded splash pages
Partner-branded reports
Your support details
Custom email footer
CaptiFi branding hidden
Apply for White-Label

White-Label Pricing

Same wholesale rates as resellers

The wholesale rate card above, in your account currency. White-label adds no per-plan premium.

Minimum monthly commitment

A monthly minimum, agreed when you upgrade, acts as a floor on your wholesale bill. Once your client base grows past it, you simply pay your wholesale total.

Self-service branding

Logo, colours, support details and your custom domain with automatic SSL, all managed from your partner dashboard.

Custom plans available for 100+ sites.

FAQ

Frequently Asked Questions

Nothing. There is no fee to apply or to become a referral or reseller partner. White-label partners buy at the same wholesale rates as resellers and carry a minimum monthly commitment, agreed when they upgrade, which acts as a floor on their wholesale bill. All approved partners receive a free 6-month internal demo licence covering one internal test venue (internal testing only, never live client venues).
No. CaptiFi works with UniFi, TP-Link Omada, Cisco Meraki, Aruba, MikroTik, DrayTek, and our own plug-and-play hardware. UniFi is our best-supported MSP route, but we support all major platforms.
Yes. As a reseller or white-label partner, you pay CaptiFi a wholesale price and set your own retail price to clients. Your margin is entirely under your control.
It depends on your model. Referral partners: CaptiFi handles everything. Reseller and white-label partners provide first-line support to their clients, with CaptiFi available as second-line support with defined SLAs (P1 critical: 4-hour response).
Every approved partner gets a free 6-month demo licence covering one internal test venue, for learning the platform and building demos. It is for internal testing only, never live client venues. After 6 months you upgrade to a partner plan or the licence ends. Client venues are always set up separately and receive the standard 30-day trial.
After approval, you receive your partner dashboard, internal demo site, and deployment guides within 48 hours. Most partners deploy their first client site within 2 weeks of approval.
Pubs, cafés, restaurants, hotels, gyms, leisure centres, coworking spaces, short-term rental operators, and any venue with guest WiFi and footfall. If your clients have guests connecting to WiFi, CaptiFi can help them capture data and drive repeat business.

Ready to Add WiFi Marketing to Your Stack?

Apply now and get access to wholesale pricing, demo tools, deployment guides, and a 6-month internal demo licence for one internal test venue (testing and demos only).

Apply to Become a Partner partners@captifi.io