CaptiFi gives venues guest WiFi marketing with hardware included (refundable deposit), transparent monthly pricing, every integration included from the Growth plan up, and a 30-day free trial.
The entry tier is narrow: Wireless ONE SE is capped at 10 venues, 5 access points per venue, one CRM integration and one marketing consent box, and footfall, dwell time, venue benchmarking, competitor benchmarking and custom reports are marked "Not available" on it (UK pricing page and help-centre product comparison, as of September 2026)
Engagement tools cost extra: Activate (Perks vouchers, Predictor gamification, Publicise advertising) and Publicise are labelled "Add-on" on both tiers, the help centre calls Activate "a bolt-on service" set up through your account manager, and no add-on or enterprise price is published (POA)
GBP-only, single-tier pricing: the UK pricing page shows one price with no currency switcher and states no billing term, minimum contract or trial; the US guest WiFi page has no pricing page as of September 2026
No access points supplied on the pages checked: the help-centre hardware collection is 30 guides for configuring your own access points, presence sensors for footfall are shipped to Standard customers, and in its February 2025 tie-up with Sky Business, Sky supplies the connectivity and hardware
Review footprint as of September 2026: Trustpilot shows a 2.9/5 TrustScore from 29 reviews on a claimed profile; most of the 29 are 5-star, but the two most recent (28 February 2024 and 8 April 2025) are 1-star, the latter opening "Since being sold they have no idea what is going on"; Capterra shows 0 reviews and "Contact vendor for pricing"
No built-in email or SMS tool is listed on its pricing table or product comparison: campaigns run through a connected CRM or marketing platform, and Toast, Twilio and Zapier are absent from the help-centre integrations list as of September 2026 (Square, Zonal and Kobas are present)
No. Wireless Social is a serious platform with real strengths. Here's where it genuinely shines: Multi-site UK pub, restaurant and competitive socialising groups that want the Wireless ONE cross-venue login, already run enterprise WiFi such as Meraki, Aruba or Ruckus, and push guest data into a CRM they already own (Acteol, Airship, Klaviyo). Operators who value estate and industry benchmarking and a managed account relationship, and are comfortable with quote-based enterprise pricing. If that sounds like you, Wireless Social may be the right fit. CaptiFi is built for venues who want simpler pricing, hardware included (refundable deposit), and every integration included from the Growth plan up.
| Feature |
|
|
|---|---|---|
| Starter device included (refundable deposit) | Yes | bring your own AP |
| Native UniFi support | Yes | Yes |
| Native TP-Link Omada support | Yes | Yes |
| Native Cisco Meraki support | Yes | Yes |
| Aruba / MikroTik / Ruckus support | Yes | Yes |
| Multi-venue dashboard | Yes | Yes |
| Cross-location analytics in one view | Yes | Standard tier only |
| Real-time analytics dashboard | Yes | not stated |
| Full CSS control and custom fonts on splash pages | Yes | custom HTML, Standard tier |
| Set-and-forget marketing automation | Yes | via connected CRM |
| Built-in email marketing automation | Yes | via CRM integrations |
| Automated Google review requests | Yes | via Google Reviews integration |
| Toast POS / spend-based segmentation | Yes | Toast not listed |
| Leat / loyalty integration | Yes | Yes |
| Twilio SMS welcome messages | Yes | not listed |
| Mailchimp sync (native) | Yes | Yes |
| GDPR audit trail | Yes | not stated |
| 30-day free trial | Yes | none listed |
| Monthly (no-annual-lock) plan | Yes | monthly price shown, term not stated |
30-day free trial. Hardware included (refundable deposit). No setup fee. Cancel any time.
Want the numbers? See full CaptiFi pricing.
Last reviewed 29 September 2026. Competitor names and logos are trade marks of their respective owners and are shown only to identify the products being compared. CaptiFi is not affiliated with, sponsored by or endorsed by any company named on this page. Feature and pricing notes describe each product as we found it on its public website when we last reviewed it, and may since have changed; check the vendor's current terms before you buy. Trade mark notices.
