CaptiFi vs Wireless Social
Features and prices side by side, with Wireless Social's details taken from its own website, and a short verdict on which venues each one suits.
Quick verdict: CaptiFi or Wireless Social?
Wireless Social, part of The Access Group, recognises guests across a large venue network and connects to more than 100 CRM and marketing platforms, with Wireless ONE SE published at £30 per venue a month. CaptiFi suits venues that want the marketing in the same product, prices in six currencies, a 30-day trial and a WiFi device on a refundable deposit.
What is Wireless Social?
Wireless Social is a guest WiFi and guest data platform bought by Access Hospitality, part of The Access Group, in January 2024; its old domain now redirects to theaccessgroup.com. Guests sign in with Face ID, Google, Facebook, X or a form, and one Wireless ONE login works across the 7,500 or more venues on its network, the company says. Guest data flows to more than 100 CRM and marketing platforms, Square, Zonal, Kobas, Leat, Google Reviews and Tripadvisor among them, and its help centre has 25 set-up guides for existing hardware plus 5 plug-in kit guides, one of them a MikroTik router with a UniFi access point. Footfall, dwell time and benchmarking reports sit on its Wireless ONE tier.
Feature comparison
| Feature |
|
|
|---|---|---|
| Entry price | Essentials, in six currencies | Wireless ONE SE, £30 per venue a month |
| Venues and access points on the entry plan | Any number of venues; extra access points at a venue included | Up to 10 venues, 5 access points each |
| Free trial | 30 days on every plan | Not stated on its website |
| Works on existing hardware | Setup guides for nine hardware ecosystems | 25 set-up guides |
| WiFi device from the provider | Included on every plan, refundable deposit | Plug-in kits, such as a MikroTik router with a UniFi access point |
| Footfall and dwell time | Growth and up | Wireless ONE; not available on SE |
| Email campaigns | From Essentials | Not stated on its website |
| Review requests | From Essentials | Google Reviews and Tripadvisor integrations |
| POS integrations | Square | Square, Zonal and Kobas |
| Leat loyalty | Yes | Yes |
| Integrations on the entry plan | Review platforms such as Yelp, Facebook and Trustpilot from Essentials; every integration from Growth | One of 60 or more on SE |
| Login page design | Logo, colours, fonts and background in the builder, with a live preview | Branded login pages, and custom HTML pages on Standard |
Last reviewed 28 October 2026. Pricing and features change: check the Wireless Social site for the most current information.
Details about Wireless Social are from its own website, checked 28 October 2026. Sources: Wireless Social on The Access Group, The Access Group: guest WiFi pricing, Wireless Social help: hardware guides, Wireless Social help: MikroTik and UniFi plug-in guide, Wireless Social help: available integrations, Wireless Social help: product comparison.
Wireless Social strengths
- Wireless ONE: one guest login recognised across the 7,500 or more venues on its network
- Face ID, Google, Facebook, X and form sign-in
- More than 100 CRM and marketing integrations, including Square, Zonal, Kobas, Leat, Google Reviews and Tripadvisor
- 25 set-up guides for existing hardware, and plug-in kits such as a MikroTik router with a UniFi access point
- A published entry price of £30 per venue a month for Wireless ONE SE, and an account manager with monthly strategy calls
Where CaptiFi differs
- CaptiFi sends email and review requests itself from Essentials.
- Footfall and dwell time are in CaptiFi's advanced reports from Growth, and comparing venues side by side comes with Pro.
- CaptiFi connects to Square tills, from Growth.
- CaptiFi publishes its prices from Essentials to Pro in six currencies, and every plan has a 30-day trial.
- CaptiFi includes its WiFi device on every plan against a refundable deposit.
Which venues each one suits
Pick Wireless Social if
Multi-site groups that want guests recognised across the Wireless ONE network, already run enterprise WiFi, and push guest data into a CRM they own, with an account manager on hand.
Pick CaptiFi if
Independent venues and small groups that want email and review requests sent from the same product from Essentials, Square till data, published prices in six currencies, a 30-day trial and a WiFi device on a refundable deposit.
Pricing side by side
CaptiFi
£39/month for Essentials, billed yearly
or £49/month billed monthly
- The CaptiFi device on every plan, refundable deposit
- Every integration included on Growth and above
- A 30-day trial on every plan; you add a card to start
Wireless Social
The Access Group's guest WiFi pricing page, read on 28 October 2026, lists Wireless ONE SE at £30 per venue per month for up to 10 venues and 5 access points per venue, with one of its 60 or more integrations; footfall, dwell time, benchmarking and custom reports are marked not available on SE. Wireless ONE is priced on application, Activate and Publicise are add-ons, prices are in GBP, and no trial or billing term is shown. CaptiFi Essentials is £49 a month, or £39 a month billed yearly, in six currencies, with a 30-day trial on every plan.
Last reviewed 28 October 2026. Check the Wireless Social site for current pricing.
Lite: £19.99 a month on your own network
Already have UniFi, Omada or Meraki? Lite is guest capture and CSV export on the access points you have, 500 new guests a month, for one site. The splash page keeps CaptiFi branding.
How switching from Wireless Social works
Start your free trial
Start a 30-day trial on any plan. You add a card to start, no plan payment is taken during the trial, and the CaptiFi device ships on every plan against a refundable deposit.
Connect your WiFi
Point your existing access points at CaptiFi (UniFi, TP-Link Omada, Cisco Meraki, Aruba Instant On, MikroTik, Ruckus and more) or plug in the CaptiFi device.
Switch off Wireless Social
Rebuild your splash page, turn on email and review automation, and cancel your Wireless Social subscription once you're confident.
Weighing up a move? Read the Wireless Social alternative guide or see all comparisons.
CaptiFi vs Wireless Social FAQs
How does Wireless Social pricing compare with CaptiFi?
The Access Group's guest WiFi pricing page, read on 28 October 2026, lists Wireless ONE SE at £30 per venue per month for up to 10 venues and 5 access points per venue, with one of its 60 or more integrations; footfall, dwell time, benchmarking and custom reports are marked not available on SE. Wireless ONE is priced on application, Activate and Publicise are add-ons, prices are in GBP, and no trial or billing term is shown. CaptiFi Essentials is £49 a month, or £39 a month billed yearly, in six currencies, with a 30-day trial on every plan.
When should I pick Wireless Social over CaptiFi?
Multi-site groups that want guests recognised across the Wireless ONE network, already run enterprise WiFi, and push guest data into a CRM they own, with an account manager on hand.
When should I pick CaptiFi over Wireless Social?
Independent venues and small groups that want email and review requests sent from the same product from Essentials, Square till data, published prices in six currencies, a 30-day trial and a WiFi device on a refundable deposit.
Competitor names and logos are trade marks of their respective owners and are shown only to identify the products being compared. CaptiFi is not affiliated with, sponsored by or endorsed by any company named on this page. Feature and pricing notes describe each product as we found it on its own public website on the date shown, and may since have changed; check the vendor's current terms before you buy. If you work for one of these companies and something here is out of date, email hello@captifi.io. Trade mark notices.
CaptiFi is a guest WiFi marketing and captive portal platform for restaurants, bars, pubs, cafes, hotels, gyms, salons, retail and short-term rentals, built by CaptiFi Ltd in the UK and sold in GBP, USD, EUR, CAD, AUD and NZD to venues worldwide.