CaptiFi vs Bloom Intelligence
Features and prices side by side, with Bloom Intelligence's details taken from its own website, and a short verdict on which venues each one suits.
Quick verdict: CaptiFi or Bloom Intelligence?
Bloom Intelligence is a restaurant customer data platform with WiFi as one of eight channels, priced from $105 (USD) per location a month billed annually and sold through a demo on a contract. CaptiFi suits venues that want guest WiFi marketing, POS data and loyalty in one plan, with a 30-day trial and prices in six currencies.
What is Bloom Intelligence?
Bloom Intelligence is a restaurant marketing platform from Bloom Intelligence LLC of Tallahassee, Florida. It brings eight guest channels into one profile (WiFi, POS, online ordering, reservations, website, reviews, surveys, and Google and Meta ads) across 22 or more integrations, including Olo, OpenTable, Cisco Meraki and Mailchimp, and its homepage counts more than 88 million WiFi sessions captured. Guest WiFi capture runs through Cisco Meraki, UniFi and Datto networks, its hardware installation page describes a Cisco Meraki MR33 access point in the package it sends, and Bloom's customer success team sets up the integrations. Its pricing page, dated 24 September 2026, lists plans from $105 (USD) per location a month on annual billing, sold through a demo and on a contract, with AI replies to reviews on its Enterprise + plan.
Feature comparison
| Feature |
|
|
|---|---|---|
| Entry price | Essentials, in six currencies | $105 (USD) per location a month, billed annually |
| Billing | Monthly or yearly | Annual or monthly, both on a contract |
| Free trial | 30 days on every plan | Free demo |
| WiFi networks | Setup guides for nine hardware ecosystems | Cisco Meraki, UniFi and Datto |
| WiFi device from the provider | Included on every plan, refundable deposit | A Cisco Meraki MR33 access point, per its hardware installation page |
| Email campaigns | From Essentials | Yes |
| Reviews | Review requests from Essentials, and a review inbox | AI review replies on Enterprise + |
| Guest surveys | NPS and up to five questions of your own with the review request, from Essentials | Workflows that send multi-step surveys and branch on how the guest responds, per its homepage |
| Points or stamp card loyalty | Growth and up | Not stated on its website |
| Mailchimp | Yes | Yes |
| GDPR consent record | Every plan | GDPR opt-in named on its UniFi integration |
Last reviewed 28 October 2026. Pricing and features change: check the Bloom Intelligence site for the most current information.
Details about Bloom Intelligence are from its own website, checked 28 October 2026. Sources: Bloom Intelligence pricing, Bloom Intelligence homepage, Bloom Intelligence integrations, Bloom Intelligence hardware installation, Bloom Intelligence privacy policy.
Bloom Intelligence strengths
- One guest profile across eight channels: WiFi, POS, online ordering, reservations, website, reviews, surveys, and Google and Meta ads
- 22 or more integrations, including Olo, OpenTable, Cisco Meraki and Mailchimp
- Integration setup handled by Bloom's customer success team
- AI replies to reviews in your voice on Enterprise +
- A Command Center across every location on the entry plan, and a per-location rate that falls for multi-location groups
Where CaptiFi differs
- CaptiFi has a 30-day trial you can start yourself, and prices Essentials to Pro in six currencies.
- CaptiFi runs on Omada, Aruba Instant On, MikroTik, Ruckus, Fortinet and DrayTek as well as UniFi and Meraki, or on its own device on every plan.
- Points or stamp card loyalty, table bookings and event tickets come with CaptiFi Growth.
- CaptiFi records each guest's marketing consent with a time stamp, on every plan.
Which venues each one suits
Pick Bloom Intelligence if
US restaurant groups on Olo or OpenTable with Cisco Meraki, UniFi or Datto networks that want one guest profile across WiFi, POS, ordering, reservations and reviews, priced per location from $105 (USD) a month billed annually and bought through a demo.
Pick CaptiFi if
Independent venues and small groups in the UK, Europe, North America, Australia and New Zealand that want guest WiFi, email and review requests from Essentials, POS data and loyalty in one plan, a WiFi device on a refundable deposit, a 30-day trial and prices in their own currency.
Pricing side by side
CaptiFi
£39/month for Essentials, billed yearly
or £49/month billed monthly
- The CaptiFi device on every plan, refundable deposit
- Every integration included on Growth and above
- A 30-day trial on every plan; you add a card to start
Bloom Intelligence
Bloom's pricing page, read on 28 October 2026 and dated 24 September 2026, lists $105, $160 or $220 (USD) per location a month billed annually, or $115, $175 or $235 billed monthly, with multi-location groups paying as little as $70 a location. It says both annual and monthly billing are on a contract, that every plan can be cancelled anytime in the first 90 days, and it offers a free demo. CaptiFi Essentials is £49 a month, or £39 a month billed yearly, in six currencies, and every plan has a 30-day trial.
Last reviewed 28 October 2026. Check the Bloom Intelligence site for current pricing.
How switching from Bloom Intelligence works
Start your free trial
Start a 30-day trial on any plan. You add a card to start, no plan payment is taken during the trial, and the CaptiFi device ships on every plan against a refundable deposit.
Connect your WiFi
Point your existing access points at CaptiFi (UniFi, TP-Link Omada, Cisco Meraki, Aruba Instant On, MikroTik, Ruckus and more) or plug in the CaptiFi device.
Switch off Bloom Intelligence
Rebuild your splash page, turn on email and review automation, and cancel your Bloom Intelligence subscription once you're confident.
Weighing up a move? Read the Bloom Intelligence alternative guide or see all comparisons.
CaptiFi vs Bloom Intelligence FAQs
How does Bloom Intelligence pricing compare with CaptiFi?
Bloom's pricing page, read on 28 October 2026 and dated 24 September 2026, lists $105, $160 or $220 (USD) per location a month billed annually, or $115, $175 or $235 billed monthly, with multi-location groups paying as little as $70 a location. It says both annual and monthly billing are on a contract, that every plan can be cancelled anytime in the first 90 days, and it offers a free demo. CaptiFi Essentials is £49 a month, or £39 a month billed yearly, in six currencies, and every plan has a 30-day trial.
When should I pick Bloom Intelligence over CaptiFi?
US restaurant groups on Olo or OpenTable with Cisco Meraki, UniFi or Datto networks that want one guest profile across WiFi, POS, ordering, reservations and reviews, priced per location from $105 (USD) a month billed annually and bought through a demo.
When should I pick CaptiFi over Bloom Intelligence?
Independent venues and small groups in the UK, Europe, North America, Australia and New Zealand that want guest WiFi, email and review requests from Essentials, POS data and loyalty in one plan, a WiFi device on a refundable deposit, a 30-day trial and prices in their own currency.
Competitor names and logos are trade marks of their respective owners and are shown only to identify the products being compared. CaptiFi is not affiliated with, sponsored by or endorsed by any company named on this page. Feature and pricing notes describe each product as we found it on its own public website on the date shown, and may since have changed; check the vendor's current terms before you buy. If you work for one of these companies and something here is out of date, email hello@captifi.io. Trade mark notices.
CaptiFi is a guest WiFi marketing and captive portal platform for restaurants, bars, pubs, cafes, hotels, gyms, salons, retail and short-term rentals, built by CaptiFi Ltd in the UK and sold in GBP, USD, EUR, CAD, AUD and NZD to venues worldwide.