A balanced 2026 comparison: feature matrix, pricing, ideal-customer profiles, and an honest verdict on which platform fits your business.
Bloom Intelligence is a restaurant customer data platform that also runs guest WiFi, and for a US group on Toast and Meraki that breadth can justify its price. It sells through a demo, on a contract, in US dollars, and its site names no UK or European availability. CaptiFi suits venues that want WiFi marketing, review requests, POS spend data and loyalty in one monthly plan, with a starter device included and a 30-day trial.
Bloom Intelligence is an AI restaurant marketing platform from a St Petersburg, Florida company that sells to US restaurants and restaurant groups. It began in guest WiFi marketing, bought the rival Gazella WiFi in December 2019 (Bloom press release on PRWeb), and its homepage still reports 88M+ WiFi sessions captured, a self-reported figure. WiFi is now one input to a customer data platform that also draws on POS, online ordering, reservations, reviews, surveys and Google and Meta ads across what Bloom counts as 22+ integrations, including Toast, Olo, OpenTable, Cisco Meraki and Ubiquiti UniFi. On top of that profile sit email and SMS automation with revenue tracking, at-risk guest recovery and AI reputation management that drafts review replies. It sells through a demo on a contract, and its published prices start at $105 (USD) per location per month on annual billing.
| Feature |
|
|
|---|---|---|
| Starter device included (refundable deposit) | Yes | not stated |
| Native UniFi support | Yes | Yes |
| Native TP-Link Omada support | Yes | No |
| Native Cisco Meraki support | Yes | Yes |
| Aruba / MikroTik / Ruckus support | Yes | No |
| Multi-venue dashboard | Yes | Yes |
| Cross-location analytics in one view | Yes | Yes |
| Real-time analytics dashboard | Yes | not stated |
| Full CSS control and custom fonts on splash pages | Yes | not stated |
| Set-and-forget marketing automation | Yes | Yes |
| Built-in email marketing automation | Yes | Yes |
| Automated Google review requests | Yes | not stated |
| Toast POS / spend-based segmentation | Yes | Yes |
| Leat / loyalty integration | Yes | No |
| Twilio SMS welcome messages | Yes | Yes |
| Mailchimp sync (native) | Yes | Yes |
| GDPR audit trail | Yes | not stated |
| 30-day free trial | Yes | No |
| Monthly (no-annual-lock) plan | Yes | monthly billing offered, on a contract |
Last reviewed 29 September 2026. Pricing and features change: check the Bloom Intelligence site for the most current information.
US restaurant groups and regional chains already on Toast, Olo or OpenTable with Cisco Meraki or UniFi networks, who want one guest profile across WiFi, POS, ordering, reservations and reviews, budget $105 to $220 (USD) per location per month, and are content to buy through a demo on a contract.
Independent venues and small groups in the UK, Europe, North America, Australia and New Zealand that want guest WiFi, email and SMS marketing, review requests, Toast POS spend data and loyalty in one app on a monthly plan, with a starter device included against a refundable deposit, a 30-day trial, and pricing published in their own currency.
$59/month billed annually
or $69/month month-to-month
Bloom's pricing page, read 29 September 2026 and itself dated 24 September 2026, lists three plans per location per month in US dollars: Customer Data Platform at $105 (USD) billed annually or $115 billed monthly, Marketer at $160 or $175, and Enterprise + at $220 or $235, with multi-location groups quoted at as little as $70 per location per month. Every plan can be cancelled anytime in the first 90 days, the page says both annual and monthly billing are on a contract, and no free trial is offered on that page. CaptiFi publishes its pricing in six currencies (GBP, USD, EUR, CAD, AUD and NZD), includes a starter device against a refundable deposit, and gives every new account a 30-day trial.
Last reviewed 29 September 2026. Check the Bloom Intelligence site for current pricing.
Sign up in minutes. 30-day free trial. Hardware included (refundable deposit), and no plan payment is taken during the trial.
Point your existing access points at CaptiFi (UniFi, TP-Link Omada, Cisco Meraki, Aruba, MikroTik, Ruckus and more) or plug in the starter device we ship.
Rebuild your splash page, turn on email and review automation, and cancel your Bloom Intelligence subscription once you're confident.
Weighing up a move? Read the Bloom Intelligence alternative guide or see all comparisons.
Bloom's pricing page, read 29 September 2026 and itself dated 24 September 2026, lists three plans per location per month in US dollars: Customer Data Platform at $105 (USD) billed annually or $115 billed monthly, Marketer at $160 or $175, and Enterprise + at $220 or $235, with multi-location groups quoted at as little as $70 per location per month. Every plan can be cancelled anytime in the first 90 days, the page says both annual and monthly billing are on a contract, and no free trial is offered on that page. CaptiFi publishes its pricing in six currencies (GBP, USD, EUR, CAD, AUD and NZD), includes a starter device against a refundable deposit, and gives every new account a 30-day trial.
US restaurant groups and regional chains already on Toast, Olo or OpenTable with Cisco Meraki or UniFi networks, who want one guest profile across WiFi, POS, ordering, reservations and reviews, budget $105 to $220 (USD) per location per month, and are content to buy through a demo on a contract.
Independent venues and small groups in the UK, Europe, North America, Australia and New Zealand that want guest WiFi, email and SMS marketing, review requests, Toast POS spend data and loyalty in one app on a monthly plan, with a starter device included against a refundable deposit, a 30-day trial, and pricing published in their own currency.
Competitor names and logos are trade marks of their respective owners and are shown only to identify the products being compared. CaptiFi is not affiliated with, sponsored by or endorsed by any company named on this page. Feature and pricing notes describe each product as we found it on its public website when we last reviewed it, and may since have changed; check the vendor's current terms before you buy. Trade mark notices.
