Paid WiFi
Paid WiFi is a guest WiFi model in which users buy internet access - by time block, data allowance, or speed tier - through a checkout on the captive portal, common in hotels, holiday parks, marinas, and events.
Paid WiFi is a guest WiFi model where users pay for internet access - by time block, data allowance, speed tier, or number of devices - through a checkout built into the captive portal. Instead of (or alongside) a free sign-in, the splash page presents plans, takes card payment, and the network releases the device for the purchased session.
How it works
- The guest connects and the captive portal shows the available plans.
- Payment is taken by a gateway such as Stripe, whose domains must sit inside the walled garden so checkout works before the guest is online.
- The session's duration, speed and device limits are enforced by the access point or controller, often via RADIUS attributes.
- The guest can usually re-purchase or top up when the session expires.
Common pricing models
- Time-based - an hour, a day, a week; the simplest model for hotels and holiday parks.
- Freemium tiers - free basic WiFi with an email sign-in, paid upgrade for streaming-grade speed; this keeps the marketing capture and adds revenue.
- Per-device or group passes - suited to families at campsites or delegates at events.
Free or paid: which makes sense?
For high-street hospitality - pubs, cafes, restaurants - free portal WiFi almost always earns more as a marketing channel than it could as a paid service, and charging suppresses usage and goodwill. Paid WiFi earns its keep where stays are long and demand is heavy: hotels, holiday parks, marinas, campsites and conferences, especially for premium bandwidth tiers on satellite or rural connections. Platforms such as CaptiFi support Stripe-powered paid plans alongside free capture on the same portal, so venues can run the freemium model rather than choosing one or the other - see pricing.
For how this works in CaptiFi specifically, with the pass limits, data allowances and speed tiers a venue can set, see paid WiFi.
Related terms
WiFi Vouchers
WiFi vouchers are single-use or time-limited access codes that a venue hands out - printed on receipts, room cards, or at the counter - which guests redeem on a captive portal to get online.
Captive Portal
A captive portal is a web page that public WiFi users see before being granted internet access - typically used to authenticate users, accept terms, and capture data such as email or social-login identity.
Guest WiFi
Guest WiFi is a public, internet-only WiFi network a business offers to customers, separate from its private back-office network, typically secured by a captive portal that requires sign-in.
WiFi Hotspot
A WiFi hotspot is a physical location where people can access the internet over WiFi, provided through one or more access points, with access controlled by a captive portal, password, voucher, or paid plan.
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