Airship + CaptiFi
Tag opted-in WiFi guests into your Airship audience as Named Users, ready to target in a push, in-app or email campaign. Included on Growth and above.
What does the Airship integration do?
The Airship integration is on the CaptiFi roadmap and is not yet live. When it lands it will sync the guest profiles captured on your WiFi splash page into Airship audiences for push notifications, in-app messages and SMS journeys. It is aimed at larger or multi-site operators who already run their own branded mobile app. Like every integration in the directory it will be included on the Growth plan and above.
The Airship integration tags the guests who opt in on your WiFi into your Airship audience. When a guest connects and accepts marketing, CaptiFi tags that person in Airship as a Named User, inside a tag group called captifi, with two tags. A site tag carries the venue ID, so you can target the venue they connected at, and source:captifi keeps WiFi-sourced people separable from the rest of your audience.
The Named User ID is derived from the guest's email address, as captifi- followed by a hash, so the same person stays stable across visits and their email address never travels in a URL. No name, email address or phone number is sent to Airship: only the derived Named User ID and the two tags. Guests without an email address are skipped, and only opted-in guests are synced.
CaptiFi tags people who already exist in Airship. It does not create a push channel or register a device, so a WiFi guest who has never installed your app has nothing to receive yet and the tags wait until they do. For this to line up, your app associates its channels with the same Named User ID scheme: captifi- plus the SHA-1 of the user's lowercased email, truncated to 24 characters. To reach WiFi guests directly by email or SMS instead, use Klaviyo, Mailchimp or Twilio SMS, or CaptiFi's own campaigns.
Why connect Airship to CaptiFi
Target the venue they connected at
Every tagged guest carries a site tag per venue they connected at, in the captifi tag group, so an Airship segment can cover one venue or every WiFi guest you have.
Nothing personal leaves CaptiFi
Airship receives the derived Named User ID and two tags. No name, email address or phone number is sent, and the Master Secret is stored write-only in CaptiFi.
Consent first
Only guests who accept marketing are synced. The sync runs within minutes of the sign-in and retries three times over roughly 20 minutes if Airship is unreachable.
One project per venue if you want it
Each venue holds its own App Key, Master Secret and data centre, so venues can point at different Airship projects. Test connection validates all three together and names the app it reached.
What data flows to Airship
Up and running in minutes
Copy your App Key and Master Secret
In Airship open Settings, then APIs & Integrations, then Tokens or App Credentials. The App Key identifies the project and the Master Secret authorises tag changes. Note whether your project is on the US cloud (go.urbanairship.com) or the EU cloud (go.airship.eu): credentials are not interchangeable between them.
Configure the Airship card
Log in to my.captifi.io, open Integrations and click Configure on the Airship card. Enter the App Key, the Master Secret and the Data Center field, US or EU. The secret is stored write-only: after saving you see a Secret saved confirmation and a Replace link.
Test the connection and switch the venue on
Test connection fetches your app from Airship, so it validates the key, the secret and the data centre together. The venue reads Connected and paused until you flip the toggle to Enabled. Enabling applies to new guest connections from then on; guests already in your list are not back-filled.
Build a segment from the tags
Sign in as a guest with a fresh email address and accept marketing, then search the Named User ID in Airship under Audience. Create a segment on tag group captifi containing source:captifi for every WiFi guest, or the site tag for one venue, and use it as the audience of any campaign or journey.
Step by step, with screenshots.
How venues use Airship with CaptiFi
A hotel group with a guest app builds an Airship segment on source:captifi and sends an in-app offer to guests who joined the lobby WiFi and already have the app installed.
A restaurant chain segments by site tag to send a push campaign to app users who connected at one branch, without the branch ever exporting a list.
A retailer running app loyalty targets WiFi-tagged Named Users in a journey, and the tags wait for shoppers who install the app later.
Frequently asked questions
Is the Airship integration live?
What does CaptiFi send to Airship?
Does this create push channels or register devices?
Which guests are synced?
Why does Test connection return 401 or 404?
Can different venues use different Airship projects?
Pairs well with
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Google, Gmail, Mailchimp, Klaviyo, HubSpot, Salesforce, Facebook, Meta Pixel, Slack, Zapier, Twilio, Tripadvisor, Yelp, Trustpilot, Untappd, Feefo, REVIEWS.io, Yotpo, Toast, Square, SumUp, Airship, Revinate, Leat, Pepper, EmailOctopus, MailerLite and Incentivio are trade marks of their respective owners and appear here only to identify the services CaptiFi connects to. CaptiFi is independent of these companies and is not sponsored, certified or endorsed by them. An integration marked coming soon is on our roadmap and is not yet available. Twilio and all related logos are trademarks of Twilio Inc. or its affiliates. Salesforce is a trademark of Salesforce, Inc. Slack is a trademark and service mark of Slack Technologies, Inc., registered in the U.S. and in other countries.
CaptiFi is a guest WiFi marketing and captive portal platform for restaurants, bars, pubs, cafes, hotels, gyms, salons, retail and short-term rentals, built by CaptiFi Ltd in the UK and sold in GBP, USD, EUR, CAD, AUD and NZD to venues worldwide.