Mailchimp + CaptiFi
Sync every WiFi guest into Mailchimp automatically, tagged by venue and visit date. Trigger welcome flows and win-back campaigns. 30-day free trial.
What does the Mailchimp integration do?
The Mailchimp integration is a native OAuth connection that adds every consenting WiFi guest to your chosen Mailchimp audience in real time, tagged with the venue they visited and the date of the visit, with custom fields mapped. There are no CSV exports to remember. For small and growing venues that already run their email in Mailchimp and want the list to grow with footfall. Growth plan and above.
Mailchimp is one of the most widely used email marketing platforms for small and growing venues, and CaptiFi connects to it directly. Every guest who signs in to your WiFi flows automatically into your chosen Mailchimp audience, tagged with the venue they visited and the date they were there. There are no CSV exports to remember and no manual list building. The contact is added the moment the guest completes the WiFi login, so your audience stays current with every visit.
Venues connect Mailchimp because it turns a one-off WiFi sign-in into an ongoing relationship. The branded captive portal captures consented guest details, and CaptiFi passes those details across with venue and visit-date tags plus custom fields already attached. That means the segmentation work is done for you before a campaign is even drafted. You can group guests by which site they visited, how recently they were in, or how often they come back, and build automations on top of that structure.
Because the contact data arrives tagged and structured, you can move straight to sending. Trigger a Mailchimp automation when a new guest joins, run win-back campaigns to people who have not visited in a while, or segment by visit frequency to reward regulars. The connection keeps your list growing in the background while you focus on the messages themselves.
Why connect Mailchimp to CaptiFi
No more manual CSV exports
Guests are added to your Mailchimp audience automatically after each WiFi login, so you never export a spreadsheet or copy contacts by hand again.
Segmentation done for you
Every contact arrives tagged by venue and visit date with custom fields attached, so you can segment by location, recency or visit frequency without any data cleanup first.
Automations that trigger themselves
Because new guests flow in continuously, you can wire Mailchimp automations to fire on the data and let welcome, win-back and follow-up emails run on their own.
A list that grows with footfall
Your audience expands every time a guest connects to the WiFi, turning ordinary venue traffic into a steadily growing, marketable contact list.
What data flows to Mailchimp
Up and running in minutes
Authorise Mailchimp via OAuth
Connect your Mailchimp account securely through OAuth from within CaptiFi. There are no API keys to copy and the link is established in a few clicks.
Pick your audience and tags
Choose which Mailchimp audience guests should join and set the tags to apply, such as the venue name and visit date, so contacts arrive pre-segmented.
Map your custom fields
Decide which captured details map to Mailchimp custom fields so the data lands in the right place and is ready for segmentation.
Guests sync in real time
Once connected, every guest who completes a WiFi login is added to your chosen audience in real time with the tags and fields applied automatically.
Step by step, with screenshots.
How venues use Mailchimp with CaptiFi
A pub tags every WiFi guest with their visit date, then runs a Mailchimp win-back automation to anyone who has not been in for six weeks, inviting them back with a midweek offer.
A cafe segments its Mailchimp audience by visit frequency and sends regulars an early heads-up on the new seasonal menu while the list keeps growing from daily sign-ins.
A multi-site hotel group uses the venue tag to keep each property's guests in their own Mailchimp segment, so each location can send relevant local campaigns from one shared audience.
Frequently asked questions
Is the Mailchimp integration native or does it need Zapier?
When does a guest get added to my Mailchimp audience?
What tags and fields are applied to each contact?
Can I sync guests from multiple venues into one Mailchimp account?
Do guests have to opt in before they reach Mailchimp?
Can I trigger Mailchimp automations from this data?
Pairs well with
Start using Mailchimp with CaptiFi today
30-day free trial. Cancel anytime.
Google, Gmail, Mailchimp, Klaviyo, HubSpot, Salesforce, Facebook, Meta Pixel, Slack, Zapier, Twilio, Tripadvisor, Yelp, Toast, Square, SumUp, Airship, Revinate, Leat, Pepper, EmailOctopus, MailerLite, Incentivio and ChatGPT are trade marks of their respective owners and appear here only to identify the services CaptiFi connects to. CaptiFi is independent of these companies and is not sponsored, certified or endorsed by them. An integration marked coming soon is on our roadmap and is not yet available. Twilio and all related logos are trademarks of Twilio Inc. or its affiliates. Salesforce is a trademark of Salesforce, Inc. Slack is a trademark and service mark of Slack Technologies, Inc., registered in the U.S. and in other countries.
CaptiFi is a guest WiFi marketing and captive portal platform for restaurants, bars, pubs, cafes, hotels, gyms, salons, retail and short-term rentals, built by CaptiFi Ltd in the UK and sold in GBP, USD, EUR, CAD, AUD and NZD to venues worldwide.