Advertising integration

Facebook Pixel + CaptiFi

Connect CaptiFi to the Facebook Pixel via Zapier in about 10 minutes. Build custom audiences and lookalikes from real venue visitors. Free trial.

Connected through Zapier. CaptiFi does not ship a native Facebook Pixel connector.

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Overview

What does the Facebook Pixel integration do?

CaptiFi has no native Facebook Pixel integration. The honest, documented route is Zapier, set up in about 10 minutes. Opted-in WiFi guests are pushed into a Facebook Custom Audience through Zapier and the Conversions API, so you can retarget people who have actually walked through your door and build lookalike audiences from genuine venue visitors rather than cold lists.

What you get

What syncs to Facebook Pixel

Real visitors into Custom Audiences

Lookalike audiences from footfall

Wired up through Zapier

How it works

Connect via Zapier in about 10 minutes

Connect CaptiFi to Zapier and select the "New WiFi guest" trigger.

Add the Facebook Custom Audiences action and map the guest email so it is hashed and matched.

Enable the Zap. Opted-in visitors build your Custom Audience, ready for retargeting and lookalikes in Ads Manager.

What you can do

Once visitors are in your audience

Retarget people who have actually visited your venue, not cold or bought-in lists.
Build lookalike audiences from real venue visitors to find similar customers.
Run win-back and promotion campaigns in Ads Manager against a warm, opted-in audience.

Worth knowing

Limits of the Zapier path

This is a Zapier connection, not a native one-click connector. A Zapier account is required and its task limits apply on busy sites.
It builds Custom Audiences from guest email via Zapier, rather than placing a tracking pixel on a website. Match rates depend on the email Facebook holds on file.
Only opted-in guest data is sent. If you would rather build directly against our API, CaptiFi also exports guest data via CSV, webhook and a documented REST API.

FAQs

Frequently Asked Questions

Does CaptiFi have a native Facebook Pixel integration?

No. There is no native one-click connector. You connect CaptiFi to your Facebook Custom Audiences through Zapier, which takes about 10 minutes to set up and works on every paid plan, including the 30-day free trial.

What data syncs to Facebook Pixel?

Opted-in guest emails are pushed to a Facebook Custom Audience through Zapier, where they are hashed and matched, so you can retarget real visitors and build lookalikes.

Is this the same as putting the Pixel on my site?

Not quite. Rather than tracking web page views, this builds audiences from real venue visitors who joined your WiFi, then feeds them to Facebook through Zapier and the Conversions API.

Is guest consent respected?

Yes. Only guests who opt in on the splash page are sent, and their consent state travels with them so your advertising stays GDPR and PECR compliant.