Facebook + CaptiFi
Let guests join your WiFi with one Facebook click and build retargeting audiences from real visitors. Coming soon to CaptiFi. Start your free trial.
What does the Facebook integration do?
The Facebook integration is on the CaptiFi roadmap and is not yet live. When it lands, guests will join your WiFi with one Facebook click instead of a form, their verified profile details will flow into your guest list, and opted-in visitors can be pushed to Facebook Ads Manager as audiences for retargeting. Like every integration in the directory it will be included on the Growth plan and above.
The Facebook integration is coming soon to CaptiFi. It is on our roadmap, not yet live, so you cannot connect it today. When it lands, it will let WiFi guests skip the sign-in form entirely and join your network with a single Facebook click. Instead of typing an email by hand, a guest taps one button, approves the permissions, and they are online, while their verified profile details flow into your CaptiFi guest list.
Venues will connect it for two reasons. First, social login lowers the friction of the splash page, so more guests complete sign-on and you capture more real, consented contacts from the same footfall. Second, the data you gather will be richer than a typed email: a verified Facebook email plus the profile name.
It will also close the loop on advertising. Opted-in WiFi visitors will be pushable to Facebook Ads Manager as audiences, so you can retarget people who have genuinely walked through your door and build lookalikes from real visitors rather than cold lists. While this is being built, you can start a free CaptiFi trial and use what is already live today, including the email capture and the Facebook Pixel route via Zapier.
Why connect Facebook to CaptiFi
One-click WiFi sign-in
Guests will be able to join your WiFi with a single Facebook tap instead of filling in a form, which lowers friction on the splash page and should lift the share of visitors who complete sign-on.
Verified profile data
Because the email comes from the guest's Facebook account rather than being typed by hand, you will capture a verified address and profile name, reducing fake or mistyped contacts in your guest list.
One option among several
Facebook login will sit alongside the standard form, so guests who prefer not to use Facebook still sign in with an email address or a phone number.
Retargeting from real visitors
Opted-in WiFi audiences will be able to flow to Facebook Ads Manager, so you can retarget people who have actually visited and build lookalikes from genuine footfall, not bought-in lists.
What data flows to Facebook
How it will work
Coming soon, not yet live
The Facebook integration is on the CaptiFi roadmap and is not available to switch on today. The setup below is how the rollout is designed to work once it ships.
Enable Facebook login on your splash page
You will turn on the Facebook sign-in button for the venues you choose, so guests see a one-click option alongside the standard form on your branded captive portal.
Authorise the Facebook connection
You will connect your Facebook account and approve the permissions CaptiFi needs to receive the verified email and profile name when a guest signs in.
Choose audience options
You will decide whether to push opted-in WiFi audiences through to Facebook Ads Manager for retargeting.
Go live and capture verified guests
Once enabled, guests joining your WiFi via Facebook will flow into your CaptiFi guest list with their verified email, name, venue and consent state attached.
How venues use Facebook with CaptiFi
A busy pub turns on Facebook login so groups can get online with one tap on a Friday night, capturing verified emails from far more guests than a typed form would, ready for event invites.
A cafe offers Facebook login next to its email form, so regulars use whichever is quicker, and every sign-in still records the guest's marketing choice.
A restaurant pushes its opted-in WiFi visitors to Facebook Ads Manager to retarget recent diners with a midweek offer and build a lookalike audience from real guests rather than a cold list.
Frequently asked questions
Is the Facebook integration available yet?
What will Facebook login actually do for guests?
What guest data will flow into CaptiFi from Facebook?
How is this different from the Facebook Pixel integration?
Will guests have to share their Facebook profile to use my WiFi?
Will audiences built this way respect guest consent?
Pairs well with
Start using Facebook with CaptiFi today
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CaptiFi is a guest WiFi marketing and captive portal platform for restaurants, bars, pubs, cafes, hotels, gyms, salons, retail and short-term rentals, built by CaptiFi Ltd in the UK and sold in GBP, USD, EUR, CAD, AUD and NZD to venues worldwide.