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Automation integration

Zapier + CaptiFi

Send each WiFi guest who accepts marketing to a Zapier Catch Hook as they sign in, and route them on to 7,000+ apps with no code. One HTTPS URL per venue. Included on Growth and above.

Overview

What does the Zapier integration do?

Zapier is live on the Growth plan and above. Each venue pastes a Catch Hook URL from a Webhooks by Zapier trigger into the Zapier card on my.captifi.io, and each sign-in from a guest who accepted marketing is posted to it as it happens. Guests who decline marketing are not sent. A Zap can route the guest to any of the 7,000+ apps in the Zapier catalogue, and the same path runs the Salesforce, SumUp and Facebook Pixel routes.

The Zapier integration sends each sign-in at a venue from a guest who accepted marketing to a Zapier Catch Hook URL, so you can route it on to any of the 7,000+ apps in the Zapier catalogue without code. Each venue holds its own HTTPS Catch Hook URL, pasted from a Webhooks by Zapier trigger, and can be switched on or off on its own.

The trigger is a sign-in from a WiFi guest who accepted marketing. The payload carries the guest's first and last name, email, phone where captured, marketing opt-in state and the answers to your custom fields, along with the venue and the time of the sign-in. Build the rest of the Zap in Zapier's editor: create a lead in your CRM, add a row to a spreadsheet, post to a chat channel or subscribe the guest to an email tool. Guests who decline marketing on the splash page are not sent, so every contact that reaches the Zap has agreed to marketing from the venue.

The same webhook path powers CaptiFi's Salesforce, SumUp and Facebook Pixel connections, which have no native connector and run through Zapier. Configure it from the Integrations page on my.captifi.io; it is included on the Growth plan and above.

What you get

Why connect Zapier to CaptiFi

One connection, thousands of apps

A single Catch Hook per venue reaches the 7,000+ apps in the Zapier catalogue, so you do not wait for a native connector for every tool your venue runs.

No code

Zapier's visual editor does the routing. Pick the action, map the guest fields from the sample event and switch the Zap on.

Per venue

Each venue has its own Catch Hook URL and its own on and off switch, so two sites can feed two different Zaps or one site can stay out altogether.

HTTPS only

The webhook URL must start with https://, and Test connection sends a sample event so you can check the Zap receives it before a real guest does.

What data flows to Zapier

Guest first and last name
Guest email address
Phone number (where captured)
Marketing opt-in state
Answers to your custom splash page fields
Venue name and ID, and the time of the sign-in
How it works

Up and running in minutes

1

Create the Zap in Zapier

In Zapier, create a new Zap with Webhooks by Zapier, Catch Hook, as the trigger and copy the Catch Hook URL it gives you.

2

Paste the URL into CaptiFi

Log in to my.captifi.io, open Integrations and click Configure on the Zapier card. Pick the venue, paste the HTTPS Catch Hook URL and switch the venue on.

3

Send a test event

Click Test connection so Zapier receives a sample sign-in, then map the guest fields to the action app in Zapier.

4

Switch the Zap on

Publish the Zap. From then on each sign-in at that venue from a guest who accepted marketing is posted to Zapier as it happens.

Read the Zapier setup guide

Step by step, with screenshots.

In the real world

How venues use Zapier with CaptiFi

Pub

When a guest signs in for the first time, a Zap creates a contact in the CRM and posts a short alert to the team chat.

Cafe

A Zap appends each sign-in to a spreadsheet the owner already uses, with the venue name and the sign-in time as columns.

Independent shop

A shop running SumUp routes opted-in WiFi guests through Zapier into its email tool, capturing an address from visitors who never tap to pay.

FAQs

Frequently asked questions

Is the Zapier integration live?
Yes. Paste a Catch Hook URL into the Zapier card on the Integrations page of my.captifi.io, per venue, and switch it on. It is included on the Growth plan and above.
What triggers a Zap?
A sign-in at the venue from a guest who accepted marketing. Each one is posted to your Catch Hook URL as it happens, with the guest details, the venue and the time. Guests who decline marketing are not sent.
What guest data is sent?
The guest's first and last name, email address, phone number where captured, marketing opt-in state and the answers to your custom fields, plus the venue name and ID and the time of the sign-in.
Do I need a separate Zapier account?
Yes. Zapier is a third-party automation platform, so you connect through your own Zapier account. Zapier's own plans and task limits apply to the automations you run.
Can each venue send to a different Zap?
Yes. Each venue holds its own Catch Hook URL and can be switched on or off on its own.
How does this relate to the Salesforce, SumUp and Facebook Pixel pages?
Those three are documented as Zapier routes: the same Catch Hook path carries the guest into Zapier, and the Zap does the rest. There is no native connector for any of them.

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Google, Gmail, Mailchimp, Klaviyo, HubSpot, Salesforce, Facebook, Meta Pixel, Slack, Zapier, Twilio, Tripadvisor, Yelp, Trustpilot, Untappd, Feefo, REVIEWS.io, Yotpo, Toast, Square, SumUp, Airship, Revinate, Leat, Pepper, EmailOctopus, MailerLite and Incentivio are trade marks of their respective owners and appear here only to identify the services CaptiFi connects to. CaptiFi is independent of these companies and is not sponsored, certified or endorsed by them. An integration marked coming soon is on our roadmap and is not yet available. Twilio and all related logos are trademarks of Twilio Inc. or its affiliates. Salesforce is a trademark of Salesforce, Inc. Slack is a trademark and service mark of Slack Technologies, Inc., registered in the U.S. and in other countries.

CaptiFi is a guest WiFi marketing and captive portal platform for restaurants, bars, pubs, cafes, hotels, gyms, salons, retail and short-term rentals, built by CaptiFi Ltd in the UK and sold in GBP, USD, EUR, CAD, AUD and NZD to venues worldwide.