CaptiFi Integrations: Connect Your POS, Email, CRM and Reviews

The first question most venue owners ask before signing up to any guest WiFi platform is not about the splash page. It is "does it talk to the tools I already pay for?" Fair question. If a WiFi guest's email lands in a system you never open, you have not gained anything. The value sits in the join: a WiFi login that becomes a Mailchimp contact, a Toast order matched to a real visitor, a happy diner nudged towards a Google review while the meal is still fresh in their mind.

This guide walks through every tool CaptiFi connects to, grouped by what the tool actually does. It is honest about the split that matters most: what is live and working today versus what is still being built. There is a clear roadmap section for the coming-soon tools, and nothing in the live sections is aspirational. If you want the wider picture of how the platform fits together, the complete WiFi marketing guide for 2026 covers the strategy; this is the plumbing.

Why integrations matter for guest WiFi

A captive portal captures first-party, consented data: an email, sometimes a name or phone number, plus visit timestamps. On its own that is a list. Useful, but inert. The integrations are what turn the list into action without anyone copying a CSV around at the end of the week.

There are three jobs an integration does for a venue:

• Push the contact out so it lands in the email or SMS tool that actually sends the campaigns (Mailchimp, Klaviyo, Twilio).
• Pull spend or behaviour in so a WiFi visitor can be matched to a real transaction (Toast, Square, SumUp).
• Trigger a downstream action such as a Google review request, a loyalty credit or an ad audience refresh.

Most guest WiFi captures 40 to 60% of connecting guests as subscribers, which for a busy site is 300 to 500 or more new emails per location every month. Where those contacts go next is the whole point, and that is decided by which integrations you switch on. If you are still at the data-capture stage, the primer on how to capture emails from guest WiFi is the place to start.

The full list at a glance

Here is the complete picture in one table. "Live" means available and working in CaptiFi today. "Coming soon" means it is on the roadmap and not yet released, so do not plan a launch around it.

Email and SMS marketing

This is where most venues spend the captured list, so it is the category to get right first. CaptiFi can send campaigns natively, but if you already run a marketing tool the sensible move is to sync into it rather than run two lists in parallel.

Mailchimp (live)

The Mailchimp integration syncs every WiFi guest into a Mailchimp audience automatically, tagged by venue and visit date. That tagging is the bit that pays off: it lets you trigger a welcome flow on capture and a win-back after a quiet stretch, without manual exports. If your café or pub already lives in Mailchimp, this keeps one source of truth.

Klaviyo (live)

The Klaviyo integration does the same job for venues that have outgrown a basic newsletter tool. Klaviyo's segmentation is stronger, so this suits multi-site groups or anyone running flows off visit frequency and spend. Notably, Klaviyo handles both email and SMS, so it can be the single channel hub.

Twilio SMS (live)

For text specifically, the Twilio SMS integration sends a personalised welcome or offer message to each guest who opts in. SMS open rates dwarf email, but the compliance bar is higher, so this is opt-in only and built to stay on the right side of GDPR and PECR. A "thanks for visiting, here is 10% off your next round" text lands while the guest is still in the building.

Point of sale

POS integrations answer the question email cannot: did the marketing actually drive a sale? By matching a captured guest to their transactions, you stop guessing at ROI and start seeing which campaigns moved spend.

Toast POS (live)

The Toast POS integration links a captive-portal guest to their Toast order history and spend data. For a restaurant that means you can see average spend per captured guest, spot your high-value regulars, and target offers at the people worth keeping rather than blasting everyone.

Square POS and SumUp (live)

The Square POS integration and the SumUp integration do the equivalent for venues on those tills. Square suits cafés and retail; SumUp is common with smaller independents and market traders. Both let you tie WiFi capture to real revenue, which is the single most persuasive number when you are justifying the platform to an owner.

CRM

Salesforce (live)

For larger operators and groups that run a proper sales pipeline, the Salesforce integration pushes guest records straight into leads and contacts. This is less about a single pub and more about hospitality groups, event venues or franchises where the WiFi list needs to feed a central CRM rather than sit in a marketing tool. HubSpot is the obvious companion here, and it is on the roadmap (see below), so for now Salesforce is the live enterprise CRM path.

Reviews and reputation

Google Reviews (live)

The Google Reviews integration turns a WiFi login into a timed review request. A guest connects, enjoys their visit, and a short while later gets a friendly prompt to leave a Google review. Done well, venues commonly see a meaningful lift in review volume over a couple of months because you are asking happy guests at the right moment, at scale, instead of hoping. The deeper mechanics are in the guide on how to automate Google reviews.

Revinate (live)

The Revinate integration is the hospitality-specific option. Revinate is a hotel CRM and reputation platform, so this suits properties that want WiFi guest data flowing into the same system they use to manage reviews across booking sites. If you run hotels, pair this with the hotel WiFi marketing guide for the full workflow.

Loyalty

Leat Loyalty (live)

The Leat Loyalty integration pushes WiFi guests into your Leat programme (formerly Piggy) and can award credits on capture or visit. The neat part is that the WiFi login doubles as loyalty enrolment, so a guest joins your rewards scheme without filling in a second form. For a coffee shop or a pub chasing repeat visits, that lower friction is the difference between a scheme people join and one they ignore.

Advertising and audiences

Facebook Pixel (live)

The Facebook Pixel integration fires Pixel events from the splash page, so the real people who connect to your WiFi can seed retargeting audiences. Instead of guessing who to advertise to, you are building lookalikes off genuine visitors. Note this is the Pixel specifically; full Facebook login as a sign-in method is a separate, coming-soon item, covered next, so do not conflate the two.

The honest rule of thumb: connect the tool where you already do the work. The integration is only worth switching on if you will actually open the system it feeds.

On the roadmap

These are not live yet. They are genuinely planned, but if a launch depends on one of them, treat it as not available until it ships. Marking this clearly matters more than padding the list.

• Facebook login (coming soon): one-click WiFi join via Facebook plus retargeting audiences built from real visitors. The Pixel above is live; the login method is not.
• Airship (coming soon): sync guest profiles into Airship for push notifications and in-app journeys, aimed at venues with their own mobile app.
• Gmail / Google Workspace (coming soon): send campaigns from your own Google address rather than a shared sender.
• ChatGPT (coming soon): an AI assistant to draft campaign copy and review replies from your guest data.
• Zapier (coming soon): route guest events to thousands of other apps when there is no native connector. This is the one that unlocks the long tail.
• Slack (coming soon): post capture and visit alerts to a team channel.
• HubSpot (coming soon): sync guests into HubSpot contacts and workflows, the second native CRM alongside Salesforce.

Worth a note on the competitive picture, because it is easy to overstate any one platform's connector list. StayFi, for example, lists 20-plus integrations including Mailchimp, Klaviyo, HubSpot and Zapier, and is purpose-built for short-term rentals (Capterra: 5.0 from 73 reviews, fetched June 2026), so if you are a pure Airbnb host that may fit you better. MyPlace publishes a tiered integration set including Klaviyo, Mailchimp, Zapier, HubSpot and Salesforce, gated by plan (Capterra: 5.0 from 11 reviews, a small sample, as of November 2025). In practice, several platforms cover the common email and CRM tools; the differences are in POS depth, pricing transparency and whether you are tied to specific hardware. The best guest WiFi platforms for 2026 roundup compares them side by side.

How to choose what to connect first

You do not need all eleven live integrations on day one. A sensible order for most venues:

1. One email tool (Mailchimp or Klaviyo) so captured contacts have somewhere to go and a welcome email fires automatically.
2. Google Reviews, because review volume is the cheapest reputation win and it runs hands-off.
3. Your POS (Toast, Square or SumUp) once you want to prove ROI in spend, not just opens.
4. SMS or loyalty when you have a reason to reach guests on a second channel.

CaptiFi works with your existing access points (UniFi, TP-Link Omada, Cisco Meraki, Aruba, MikroTik, Ruckus, Cambium and DrayTek) and offers a free plug-and-play device if you would rather not configure anything, so connecting these tools does not mean ripping out hardware. Pricing is published from $69/mo, which is unusual in this market where most rivals are quote-only, and there is a 30-day free trial with no card. See why venues choose CaptiFi for the wider case, or start a trial below.

Ready to wire it up? Start a free 30-day trial and connect your first tool in a few minutes.

Sources: CaptiFi product and integrations pages; competitor figures from Capterra product pages, accessed June 2026. Integration status (live versus coming soon) reflects CaptiFi's roadmap and is correct at the time of writing, June 2026. Coming-soon tools are not yet released; check current availability in the dashboard before relying on one.