CaptiFi Integrations: Connect Your POS, Email, CRM and Reviews

The first question most venue owners ask before signing up to any guest WiFi platform is not about the splash page. It is "does it talk to the tools I already pay for?" If a WiFi guest's email lands in a system you never open, you have not gained anything. The value sits in the join: a WiFi login that becomes a Mailchimp contact, a Toast order matched to a real visitor, a happy diner nudged towards a Google review while the meal is still fresh in their mind.

This guide walks through every tool CaptiFi connects to, grouped by what the tool actually does. The names, one-line summaries, status labels and counts below are read from the same registry that powers the integrations directory, so when a connector ships or changes status this page changes with it. Nothing in the live groups is aspirational, and the roadmap is labelled as a roadmap. If you want the wider picture of how the platform fits together, the complete WiFi marketing guide for 2026 covers the strategy; this is the plumbing.

Why integrations matter for guest WiFi

A captive portal captures first-party, consented data: an email, sometimes a name or phone number, plus visit timestamps. On its own that is a list. Useful, but inert. The integrations are what turn the list into action without anyone copying a CSV around at the end of the week.

There are four jobs an integration does for a venue:

• Push the contact out, so it lands in the email, SMS, loyalty or CRM tool that actually sends the campaigns or runs the programme.
• Pull spend or behaviour in, so a WiFi visitor can be matched to a real transaction and you can see what your marketing moved.
• Trigger a downstream action, such as a review request on the right review site, a loyalty credit or an ad audience refresh.
• Open the data to your own developers, so a booking system, warehouse or reporting tool can read guests and visits directly or be told the moment a guest signs in.

Most guest WiFi captures 40 to 60% of connecting guests as subscribers, which typically works out at 400-1,200 new emails per venue per month. Where those contacts go next is the whole point, and that is decided by which integrations you switch on. If you are still at the data-capture stage, the primer on how to capture emails from guest WiFi is the place to start.

How to read the status labels

Every row in this guide carries one of two labels. "Live" means the connector is available in the CaptiFi dashboard today and the setup steps on its page work as written. "Coming soon" means it is on the roadmap and has not been released, so do not plan a launch around it. The labels come straight from the registry, so they match the directory and the dashboard.

Some live rows describe a Zapier path rather than a native connector. Where CaptiFi has no direct integration with a tool, the page says so plainly and documents the Zapier route instead, including the trigger to use and the fields to map. Those rows still count as live, because the route works today, but expect about ten minutes of setup in Zapier and a Zapier account of your own. Native connectors are configured entirely inside CaptiFi, usually by pasting a key or token, and need no third-party automation service.

Plan gating is the same across the board: every integration in the directory is included on the Growth plan and above, with no per-integration fees. The Essentials plan covers the splash page and guest capture alone. If an integration matters to you, start your trial on Growth so you can test the connection before you decide.

The full list at a glance

Here is the complete picture in one table, grouped by category. Categories with a live connector come first; within each category, live rows sit above coming-soon rows. Click any name for the setup steps, the data that moves and the frequently asked questions for that tool.

Every integration by category

The same list, one heading per category, for readers who want to scan one job at a time. Each entry is the registry's own one-line summary of the connector, followed by its current status.

Reviews

• Google Reviews (Live): Turn every WiFi login into a Google review request, and manage every review from one AI-assisted inbox. Hardware included, 30-day trial.
• Tripadvisor Reviews (Live): Prompt happy WiFi guests to review you on Tripadvisor, on its own or alongside Google, with no API key needed. Hardware included, 30-day trial.
• Yelp Reviews (Live): Prompt happy WiFi guests to review you on Yelp, on its own or alongside Google and Tripadvisor, with no API key needed. Hardware included, 30-day trial.
• Facebook Reviews (Live): Send happy WiFi guests to the Reviews tab of your Facebook page, on its own or alongside Google, Tripadvisor and Yelp, from one pasted link. Hardware included, 30-day trial.
• Trustpilot Reviews (Live): Send happy WiFi guests to Trustpilot from your website domain alone, and pull your public Trustpilot reviews into the Review Inbox with AI-drafted replies. Hardware included, 30-day trial.
• Untappd (Live): Pull Untappd check-ins with comments and beer ratings at your venue into the Review Inbox, and send happy WiFi guests to your Untappd page. Needs Untappd for Business Premium. Hardware included, 30-day trial.
• REVIEWS.io (Live): Pull your REVIEWS.io reviews into the Review Inbox with AI-drafted replies, and send happy WiFi guests to your REVIEWS.io collection link. Uses your existing subscription. Hardware included, 30-day trial.
• Feefo (Live): Pull your public Feefo service reviews into the Review Inbox with AI-drafted replies, from your merchant identifier alone. Uses your existing subscription. Hardware included, 30-day trial.
• Yotpo (Live): Pull your Yotpo reviews into the Review Inbox with AI-drafted replies, using your Yotpo app key and API secret. Uses your existing subscription. Hardware included, 30-day trial.

Email Marketing

• Mailchimp (Live): Sync every WiFi guest into Mailchimp automatically, tagged by venue and visit date. Trigger welcome flows and win-back campaigns. 30-day free trial.
• EmailOctopus (Live): Add every opted-in WiFi guest to your EmailOctopus list as a subscribed contact, so your list-join automations fire at sign-in. Native. 30-day free trial.
• MailerLite (Live): Add WiFi guests who accept marketing to your MailerLite groups as subscribers, so group automations can start from the sign-in. Growth plan and above.

CRM

• Revinate (Live): Send consented WiFi guests into your Revinate guest profiles, property by property, within minutes of sign-in. Built for hotels. Growth plan and above.
• HubSpot (Live): Create a HubSpot Contact for each WiFi guest who accepts marketing, matched by email so regulars never duplicate. Native, set up per venue. 30-day free trial.
• Salesforce (Live): Connect CaptiFi to Salesforce via Zapier in about 10 minutes. Each WiFi guest who accepts marketing becomes a Lead or Contact. No native connector. Free trial.

Point of Sale

• Toast POS (Live): Match your Toast orders to the guests on your WiFi, see who spends the most, and email lapsed big spenders a reason to come back.
• Square POS (Live): Push WiFi guests into your Square Customer Directory and match Square spend back to every guest. Native, set up in about 2 minutes. 30-day free trial.
• SumUp (Live): Connect CaptiFi to SumUp via Zapier in about 10 minutes. A low-cost UK marketing stack for independents that captures emails from every visitor.

Loyalty

• Leat Loyalty (Live): Push WiFi guests into your Leat (formerly Piggy) loyalty programme and award credits.
• Incentivio (Live): Send opted-in WiFi guests into your Incentivio guest database, so sign-ups feed the same profiles as your ordering and loyalty activity. 30-day free trial.
• Pepper (Live): Create opted-in WiFi guests as customers in your Pepper account, so walk-ins feed the same CRM as your order-to-table and loyalty customers. Free trial.

Messaging

• Twilio SMS (Live): Send a personalised welcome SMS to every WiFi guest automatically via Twilio. Opt-in only, GDPR and PECR compliant. Hardware included, 30-day trial.

Mobile Engagement

• Airship (Live): Tag opted-in WiFi guests into your Airship audience as Named Users, ready to target in a push, in-app or email campaign. Included on Growth and above.

Automation

• Zapier (Live): Send each WiFi guest who accepts marketing to a Zapier Catch Hook as they sign in, and route them on to 7,000+ apps with no code. One HTTPS URL per venue. Included on Growth and above.

Team Notifications

• Slack (Live): Get a Slack message in your team channel each time a guest connects to the venue WiFi, with their name and email. Native, set up per venue. 30-day free trial.

Email & SMS Marketing

• Klaviyo (Live): Sync opted-in WiFi guests into Klaviyo as profiles and fire your welcome flows the moment they sign in. Native, set up in about 2 minutes. 30-day free trial.

Advertising

• Facebook Pixel (Live): Connect CaptiFi to the Facebook Pixel via Zapier in about 10 minutes. Build custom audiences and lookalikes from real venue visitors. Free trial.

Developer

• CaptiFi REST API (Live): Pull your venues, guest sign-ups and visit stats into any system with a read-only REST API and self-serve keys. Included on Growth and above. Free trial.
• Webhooks (Live): Get guest sign-ups pushed to your own systems the second they happen, with signed payloads, automatic retries and a delivery log. Included on Growth and above.

Social

• Facebook (Coming soon): Let guests join your WiFi with one Facebook click and build retargeting audiences from real visitors. Coming soon to CaptiFi. Start your free trial.

Email Sending

• Gmail / Google Workspace (Coming soon): Send CaptiFi guest emails through your own Google Workspace domain to protect deliverability and brand. Coming soon to CaptiFi. Start a free trial.

AI

• AI assistant (Coming soon): AI-drafted replies to Google and Tripadvisor reviews in the Review Inbox, plus an analytics assistant for your guest data. Switched on for you on request.

Email and SMS marketing

This is where most venues spend the captured list, so it is the category to get right first. CaptiFi can send campaigns natively, but if you already run a marketing tool the sensible move is to sync into it rather than run two lists in parallel. Live today in the email categories: Mailchimp, EmailOctopus and MailerLite, and Klaviyo. For text messages: Twilio SMS.

The pattern is the same whichever tool you pick. A guest connects, accepts marketing, and within minutes their email, name and any phone number your splash form collects is written into your audience or list, tagged so you know it came from WiFi and from which venue. Contacts are matched by email, so a repeat visit updates the same record rather than creating a duplicate, and guests who decline the opt-in are never sent. Because the contact arrives while the guest is still in the building, a welcome automation that starts on list join can land before they have finished their coffee.

Choose by what you already open. A single cafe or pub that lives in one newsletter tool should sync there and switch on that tool's welcome flow. A multi-site group that segments by visit frequency and spend wants the tool with the stronger segmentation and flows. SMS has higher open rates than email and a higher compliance bar, so it is opt-in only and built to stay on the right side of GDPR and PECR; a short "thanks for visiting, here is 10% off your next round" text is the typical use.

Point of sale

POS integrations answer the question email cannot: did the marketing actually drive a sale? By matching a captured guest to their transactions, you stop guessing at ROI and start seeing which campaigns moved spend. Live today: Toast POS, Square POS and SumUp.

The two native till connectors, Toast and Square, work the same way. You paste credentials from the till provider into the CaptiFi Integrations page, CaptiFi reads your orders every 15 minutes on a read-only connection, and each order is matched to a WiFi guest by the email on the order or, on Square, by the customer record attached at the till. A spend dashboard then shows matched spend, match rate, average spend per guest, your top spenders and a trend over time, and you can filter to lapsed high spenders, save them as a segment and email them a win-back in one click. CaptiFi never takes payments, edits orders or changes prices; the only thing the Square connector writes is the opted-in guest into your Square Customer Directory, inside a "CaptiFi WiFi Guests" group you can target with Square Marketing.

Where a till has no native connector, the Zapier path pushes opted-in guests into your marketing stack so a market stall, micro-pub or independent shop on a card reader can still capture an email from every visitor, not just the ones who tap to pay. Spend matching needs the native route, so if proving revenue is the goal, check the till's row in the table above before you commit. The deeper mechanics are in Toast POS and guest WiFi and Square POS and guest WiFi.

Reviews and reputation

Review automation is the cheapest reputation win in hospitality because it runs hands-off. Live today: Google Reviews, Tripadvisor Reviews, Yelp Reviews, Facebook Reviews, Trustpilot Reviews, Untappd, REVIEWS.io, Feefo and Yotpo.

The Google connector asks every WiFi guest to rate their visit 24 hours after they connect by default, by email and, if you switch it on, by text. Ratings at or above your minimum (4 stars by default) go to your public listing; lower ratings open a private feedback form that still shows the public links, and every rating and comment reaches you by email. Add a Tripadvisor listing URL or a Yelp page link and happy guests can be routed to that site instead, or to a branded choice page listing every platform you have set up, with no API key needed. A Review Inbox pulls your latest Google and Tripadvisor reviews into the dashboard and drafts an owner reply with AI, ready to copy and post. Sites using review automation typically see a 3 to 5 times increase in monthly reviews; the deeper mechanics are in the guide on how to automate Google reviews.

Hotels on Revinate can send opted-in WiFi guests into their Revinate list on the Growth plan and above, so restaurant, bar and spa guests who never appear in the PMS reach the same campaigns as past guests. If you run hotels, pair it with the hotel WiFi marketing guide for the full workflow.

Loyalty

The neat part of a loyalty integration is that the WiFi login doubles as enrolment, so a guest joins your rewards scheme without filling in a second form. Live today: Leat Loyalty, Incentivio and Pepper.

Each connector creates the opted-in guest in your loyalty or ordering platform within minutes of sign-in, carrying their name, email and phone number when collected, and matches on email so repeat visits update the same record. Some award credits per visit without staff scanning anything; others feed the same guest profile your ordering app and campaigns already use, so a walk-in and an app user end up in one CRM. Multi-site groups map each WiFi venue to the matching shop or location, and can run several merchant accounts from one CaptiFi login. For a coffee shop or a pub chasing repeat visits, that lower friction is the difference between a scheme people join and one they ignore.

CRM and advertising

For larger operators and groups that run a proper sales pipeline, a CRM connection passes consented guests on without anyone exporting a spreadsheet: Salesforce, through Zapier, with the venue and visit date attached, and Revinate, which adds opted-in WiFi guests to a hotel's Revinate list. Live today in CRM: Revinate, HubSpot and Salesforce. In advertising: Facebook Pixel.

Both of those live routes run through Zapier, and their pages say so. The CRM path creates a Lead or Contact from the "New WiFi guest" trigger in about ten minutes of setup. The advertising path hashes the opted-in guest's email into a Facebook Custom Audience through Zapier, so you retarget people who have actually walked through your door and build lookalikes from genuine visitors rather than cold lists. This is the Pixel and audiences specifically; Facebook as a one-click sign-in method on the splash page is a separate item and carries its own status in the table.

If you are a single site, a CRM integration is usually overkill and an email tool is the better starting point. CRM sync earns its keep once several locations feed one central system.

Developer access

When no off-the-shelf connector fits, wire CaptiFi into your own systems directly. Live today: CaptiFi REST API and Webhooks.

The REST API is read-only JSON. You create a key in the dashboard, send it as a bearer token, and read your venues, guest sign-ups and visit statistics with filtering and pagination. Every response uses the same shape, rows under data and paging under meta, and because nothing a key can do will change your splash pages, settings or guest records, it is safe to hand to a developer or an agency. Keys are stored hashed and shown once, you can hold up to five at a time, and each can be revoked on its own.

Webhooks push events to you the moment they happen instead of you polling for changes. Add up to five HTTPS endpoints, tick the events each should receive (guest.created and guest.returned), and every request arrives signed with an HMAC SHA-256 signature so you can prove it came from CaptiFi before you trust the payload. Failed deliveries retry automatically with backoff, every attempt is logged for 30 days with the response code and duration, and you can send a test event or rotate a signing secret whenever you need to. Both are included on Growth and above like every other integration here.

The honest rule of thumb: connect the tool where you already do the work. The integration is only worth switching on if you will actually open the system it feeds.

On the roadmap

These are not live yet. They are genuinely planned, but if a launch depends on one of them, treat it as not available until it ships. Marking this clearly matters more than padding the list. Currently marked coming soon: Facebook, Gmail / Google Workspace and AI assistant.

When a roadmap item ships, its status flips in the registry and it moves into the live groups above on the same deploy, so this section and the directory never disagree. Until then, if the tool you need is only on the roadmap, check whether a live connector already covers the job another way, or whether the REST API or webhooks let your developer build the bridge now.

How the list compares with other platforms

Worth a note on the competitive picture, because it is easy to overstate any one platform's connector list. StayFi, for example, lists 20-plus integrations including Mailchimp, Klaviyo, HubSpot and Zapier, and is purpose-built for short-term rentals (Capterra: 5.0 from 73 reviews, fetched June 2026), so if you are a pure Airbnb host that may fit you better. MyPlace publishes a tiered integration set including Klaviyo, Mailchimp, Zapier, HubSpot and Salesforce, gated by plan (Capterra: 5.0 from 11 reviews, a small sample, as of November 2025). In practice, several platforms cover the common email and CRM tools; the differences are in POS depth, whether a listed integration is native or a Zapier route, pricing transparency and whether you are tied to specific hardware. The best guest WiFi platforms for 2026 roundup compares them side by side.

How to choose what to connect first

You do not need every live integration on day one. A sensible order for most venues:

1. One email tool, so captured contacts have somewhere to go and a welcome email fires automatically.
2. Review automation, because review volume is the cheapest reputation win and it runs hands-off.
3. Your POS, once you want to prove ROI in spend.
4. SMS, loyalty or a CRM when you have a reason to reach guests on a second channel or feed a central team.
5. The API or webhooks when an in-house system needs the data and no connector fits.

CaptiFi works with your existing access points (UniFi, TP-Link Omada, Cisco Meraki, Aruba, MikroTik, Ruckus, Fortinet and DrayTek) and offers an included plug-and-play device if you would rather not configure anything, so connecting these tools does not mean ripping out hardware. Pricing is published from $69/mo, which is unusual in this market where most rivals are quote-only, and there is a 30-day free trial. See why venues choose CaptiFi for the wider case, or start a trial below.

Start a free 30-day trial and connect your first tool in a few minutes.

Sources: the CaptiFi integrations registry and product pages; competitor figures from Capterra product pages, accessed June 2026. Integration names, summaries and live or coming-soon status on this page are generated from the registry that drives the integrations directory and reflect it at the time the page was served. Coming-soon tools are not yet released; check the row in the table before relying on one.