White-label guest WiFi platforms for MSPs compared (2026)

The rule for inclusion here is simple: the platform publishes partner or white-label terms for guest WiFi on its own website. Seven platforms besides CaptiFi are in on that basis: Spotipo, MyWiFi Networks, Social WiFi, Beambox, Purple, IronWiFi and Tanaza's Classic Hotspot. We read each vendor's partner pages on 22 October 2026 for the models offered, what carries your brand, the pricing you can see before a sales call and the hardware named. Where a page says nothing, the table says "not published".

CaptiFi is one of the eight and this is CaptiFi's site, so its section below lists what its white label leaves out as well as what it covers. If you're new to selling guest WiFi, the guide to guest WiFi for MSPs explains the referral, reseller and white-label models first.

What a white-label guest WiFi platform has to cover

A white-label platform for an MSP has to put your brand where your clients and their guests look, let you price a proposal before you sign, run on the controllers your clients already own, show you every client venue from one login, and make the data roles clear in a contract.

Branding, surface by surface

Vendors use "white label" for anything from a logo on the splash page to a whole dashboard on your own domain. List what a client sees (the dashboard sign-in page and its address, the dashboard itself, password reset and alert emails, reports, the support contact, any invoices) and what a guest sees (the splash page, marketing emails and their sending domain, the unsubscribe page), then check each one. Look for the sentence that says what stays unbranded. IronWiFi's MSP page says its management console is not white-label, and CaptiFi's white-label page says clients still sign in to the dashboard at my.captifi.io.

Published partner pricing

A published rate card lets you price a proposal before any call, and the platforms here charge partners in several ways:

• a platform fee for a bundle of locations, as MyWiFi Networks publishes, which is a fixed cost you spread across clients
• a white-label fee on top of volume-based partner discounts per location, as on Spotipo
• a discount off the vendor's list price, as on Social WiFi
• a price per access point, monthly with a discount set per partner on IronWiFi, or yearly on Classic Hotspot
• a wholesale rate per client plan plus a rate per extra venue, as on CaptiFi, so your cost grows with each client you add

Purple publishes no partner prices on the pages we read, and Beambox shows a £30 trial bounty and a 30% subscription cut without terms.

Hardware breadth

Check that each client's controller is on the vendor's list with a setup guide, and that the features you plan to sell work on it. CaptiFi's paid WiFi speed tiers, for instance, are enforced on UniFi. A plug-and-play device covers the venue whose router has no external portal setting.

A partner dashboard

With twenty client venues you need every venue's health on one screen, an alert before the owner phones you, a billing view per client and logins for your technicians. Ask where client support tickets go: under a white label the client thinks you are the supplier, so they should reach you.

Data roles

A splash page that asks for an email address collects personal data, so one party is the controller and another the processor. The UK GDPR, as set out in the ICO's guidance, defines a controller as the body that "determines the purposes and means of the processing of personal data", and a processor as one that "processes personal data on behalf of the controller". None of the seven competitor partner pages we read names who plays which role, so ask each vendor for its data processing agreement and sub-processor list, and settle whether each venue contracts with the vendor or with you.

White-label guest WiFi platforms compared

Five of the seven competitor programmes give a partner price or partner discount on their own pages, and what carries your brand ranges from splash pages and emails to the whole dashboard on your own domain. Each row comes from the vendor's own pages as they read on 22 October 2026; check again on the day you sign.

Platform by platform: terms and gaps

Six of the seven competitor pages leave something out, usually part of the partner price or the exact white-label scope.

CaptiFi

CaptiFi offers three models, one per partner account at a time. Referral partners earn 20% of every payment a client makes, for the client's lifetime. Resellers buy at wholesale in their account currency, set their own retail price, invoice the client and give first-line support, with CaptiFi as second line; sold at CaptiFi's public price, the margin is more than a third of that price. White label uses the same wholesale rates plus a minimum monthly commitment agreed when you upgrade, which acts as a floor on the wholesale bill and can start on an agreed later date. The rate card, per client plan with the first venue included and a rate for each extra venue, is on the MSP programme page in GBP, USD, EUR, CAD, AUD and NZD. Retail starts at $69 a month for Essentials.

A white-label partner sets a logo, icon, primary colour, support email and email footer on the Branding page, and the changes reach every client account within a few minutes. Once signed in, clients see your brand on the dashboard header and colours, the browser tab and the support page, and on Growth and Pro the monthly PDF report carries it too while Brand PDF reports is switched on. Account emails carry it as well, among them the welcome and password reset emails, team invitations, device alerts and the monthly analytics digest. Guests meet your brand on the unsubscribe and re-subscribe pages, and automations say "Provided by" your company. Once you brand the dashboard, your clients can also hide the Powered by CaptiFi credit on their splash pages, on any plan.

Some surfaces stay CaptiFi's. Clients sign in to the dashboard at my.captifi.io on CaptiFi's own dashboard sign-in page, there's no custom domain for the dashboard, and a support phone number is not shown to clients. Ticket confirmations and review requests don't carry your brand, platform emails send from CaptiFi's addresses, and one brand covers your whole client base. Guest campaigns can send from each venue's own verified domain.

CaptiFi has setup guides for nine controller platforms, from Omada and UniFi to DrayTek and Cisco Catalyst, and names UniFi as its best-supported route for MSPs. Its own device plugs into the venue's network by Ethernet with no controller and takes about five minutes to set up. The partner dashboard adds a fleet view of every client venue, wholesale, retail and margin per client, and client tickets routed to your support email. The white-label page lists every branded surface, and the data processing agreement names the venue as controller and CaptiFi as processor; white-label partners sign it with the partner agreement before adding clients.

Spotipo

Spotipo's partner page describes a partnership with an optional white-label add-on. The partnership runs month to month with no minimum commitment, gives volume-based discounts that grow with the number of client locations, and gives each client a sub-account scoped to its own sites; Spotipo sends its partner rates when you get in touch. The white-label add-on costs from $50 a month with an annual commitment, and its MSP white-label page says white-labelling covers "splash pages, the admin login page, the dashboard, and invoices", with splash pages carrying your logo and domain or each client's own branding. Our CaptiFi and Spotipo comparison covers the venue-side features. Spotipo works as an external captive portal on more than 30 router brands and says all guest data is hosted in the EU.

MyWiFi Networks

MyWiFi Networks sells a white-label platform to resellers for a monthly platform fee. Its pricing page is in USD only, so a partner billing clients in pounds or euros carries the exchange rate. Connect is $199 a month for 5 locations and 15 access points, Growth $499 for 20 locations, Scale $999 for 100 locations and Summit $1,799, with Enterprise from $2,500 a month paid annually. Extra locations cost $29, $19 or $14 a month by tier, a solo reseller can start white label at $49 a month, and the page notes that new usage-based rates are rolling out. Every plan includes white-label branding. The white-label page offers a dashboard on your own domain, no email from MyWiFi's domain and monthly reports carrying your logo and domain (our CaptiFi and MyWiFi Networks comparison covers the venue side). Its home page names 22 hardware vendors, including Cisco Meraki, UniFi, Aruba, Ruckus, Cambium and TP-Link.

Social WiFi

Social WiFi's reseller programme has you sell under Social WiFi's brand at a discount off list price, starting at 30% and rising to 50% on targets, while you invoice the client at your own price. It generally wants an IT or marketing background and at least four active clients to qualify for the higher discounts. The white label is "one fixed monthly fee" however many clients you add, on top of the same discount, and puts your logos and brand name across the dashboard on your own custom domain. Its FAQ is candid that "a few screens still have limits, such as the dashboard login page". The fee itself is not published. It lists over 20 hardware vendors and says its team configures a white label within two business days.

Beambox

Beambox's partner page names three routes: a white-label platform for agencies and MSPs, a reseller route for VARs and software vendors, and monthly referral bonuses on all active subscriptions for affiliates and consultants. It shows a £30 trial bounty and a 30% subscription cut without saying which route they belong to or how long the cut runs. Joining is free, with no minimum and no geographic restriction. The page doesn't say what the white label covers, so get the scope in writing before selling anything under your own name. It lists Beambox's own plug-and-play kit and seven controller brands.

Purple

Purple Partners is a channel programme for resellers, MSPs and systems integrators. Its FAQ says partners can "sell Purple WiFi under their own branding" and own the customer relationship, and that there are no sales targets, though projected first-year revenue may come up during onboarding. Pricing, margins and the extent of the branding are not on the page. It names seven hardware brands, describes Purple as a cloud overlay on existing hardware, and lists staff, multi-tenant and paid WiFi products alongside guest WiFi.

IronWiFi

IronWiFi's MSP page describes the offer as "Cloud RADIUS you resell", with guest WiFi splash pages alongside. Each tenant gets its own logo, colours and CSS on the splash pages, portals can run on your own domain as an add-on, and email notifications can be white-labelled, but the management console is not. Guest WiFi is metered from $13 per access point a month, with a $65 monthly minimum per product ($50 on annual billing). The reseller discount is set per partner and isn't a public percentage. IronWiFi says it has setup guides for 35 vendor brands.

Tanaza Classic Hotspot

Classic Hotspot is Tanaza's hotspot application for networks run on the Tanaza platform, sold through reseller, white-label and distributor programmes. Its reseller partner page puts the margin at about 50% of the software revenue, plus whatever you add on services, and says supported access points start from $19. The white-label partner page lets partners put their own name, brand and logo on the splash page and the analytics dashboard and change both URLs, for a one-time setup fee plus monthly or yearly licences. The pricing page gives a partner price from $70 per access point a year plus a setup fee whose amount isn't published, and white-label support cases get an answer within 48 hours (24 for urgent ones). The supported access points page calls Classic Hotspot vendor-agnostic and lists brands including TP-Link, Ubiquiti, MikroTik and EnGenius.

Two partner programmes we read and left out

Stampede and Cloud4Wi both run partner programmes, and neither page says enough about branding to fill a row. Stampede's partner page offers an introducer route with a recurring monthly commission on every venue that signs and stays live, and a reseller route on exclusive partner pricing; it mentions co-branded campaigns and no white label. Cloud4Wi's partner programme covers reseller and MSP routes with a partner discount and deal registration, and says MSPs can "wrap Cloud4Wi in your branded NaaS" without saying what carries the partner's brand. It leaves the exact discount to the partner agreement and names no hardware.

How to test a shortlist before you sign

Test the two or three platforms left on your list in this order, because each step uses what the previous one turned up:

1. Write down what each partner page publishes on models, branding, pricing and hardware, and send the gaps to the vendor as written questions.
2. Ask for the data processing agreement and sub-processor list, and confirm which party each venue will contract with.
3. Set up a test venue on your own controller. Spotipo and MyWiFi Networks both list 14-day trials, and approved CaptiFi partners get a free 6-month internal demo licence for one test venue, which covers the install and the guest sign-in.
4. Walk every surface a client or guest sees and screenshot each one: the dashboard sign-in page and its address, a password reset email, a device alert, a report, a marketing email and its unsubscribe page. CaptiFi shows its white-label surfaces only once an account is on white label, so use its published list for those.
5. Work out the margin per venue with your support hours, set-up time and hardware included. The reseller pricing and margins guide walks through the sums.
6. Take one real client through the MSP deployment checklist before you sell a second.

Starting as a CaptiFi partner

There's no fee to apply, or to become a referral or reseller partner, and no minimum for either. Approved partners get the partner dashboard, deployment guides, the Demo Maker, which builds a branded splash page demo from a prospect's website, and the 6-month internal demo licence for testing and demos. Client venues go on their own accounts and start on the standard 30-day trial. You can start as a reseller, where there's no minimum, and upgrade to white label later; existing client sites pick up the branding when it's switched on.

To start, apply online and choose a model, or email partners@captifi.io. Partners who only want to introduce venues should read the guide to referral commission.

Sources: Spotipo, Become a Spotipo Partner and MSP White Label; MyWiFi Networks, Reseller Pricing, White-Label WiFi Platform for Resellers and home page; Social WiFi, White Label and Reseller Program; Beambox, Social WiFi Reseller Program; Purple, Purple Partners; IronWiFi, MSP Multi-Tenant WiFi Management; Tanaza, Classic Hotspot White Label Partner, Reseller Partner, Distributor Program, Pricing and Supported Access Points; Stampede, Partner programme; Cloud4Wi, Partner Program; Information Commissioner's Office, What are controllers and processors?; all read on 22 October 2026. CaptiFi's partner programme pages and customer documentation, October 2026. Spotipo, MyWiFi Networks, Social WiFi, Beambox, Purple, IronWiFi, Tanaza, Classic Hotspot, Stampede, Cloud4Wi and the other product names here are trade marks of their owners; CaptiFi is not affiliated with or endorsed by them.