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Reviews integration

Trustpilot Reviews + CaptiFi

Send happy WiFi guests to Trustpilot from your website domain alone, and pull your public Trustpilot reviews into the Review Inbox with AI-drafted replies. Hardware included, 30-day trial.

Overview

What does the Trustpilot Reviews integration do?

The Trustpilot Reviews integration sends happy WiFi guests to Trustpilot from your website domain alone, with no Trustpilot API key, and pulls your public Trustpilot reviews into the Review Inbox with an AI-drafted reply for each. Type your domain, choose where happy guests land, and the review requests CaptiFi already sends start routing them to Trustpilot. For venues whose customers check Trustpilot before they book or buy. Growth plan and above.

The Trustpilot Reviews integration works on both sides of the review stack. Type your website domain into the Trustpilot Reviews card and CaptiFi builds your Trustpilot review link, the page where a guest writes a review of your business, and looks up your Trustpilot profile from the same domain for the Review Inbox. The review request email and text message your guests already receive then start sending them to Trustpilot when their rating meets your Minimum stars for a public review. There is nothing to create on the Trustpilot side: no API key and no account connection.

You choose the destination per venue: Trustpilot only, or a branded choice page that lists every review platform you have set up, Google, Tripadvisor, Yelp, Facebook and the rest, so the guest picks. Lower ratings open the private feedback form, with the public review links kept visible, so every guest stays free to post publicly whatever their rating, and the rating and any comment reach you by email.

Your public Trustpilot reviews sync into the Review Inbox alongside Google and Tripadvisor, each with the reviewer's display name, star rating, title and text, and CaptiFi drafts a suggested owner reply for each with AI. A deep link opens your Trustpilot Business account, where you paste and post the reply yourself. For hotels, retailers and service businesses whose customers check Trustpilot before they book or buy, recent reviews there count.

What you get

Why connect Trustpilot Reviews to CaptiFi

Set up from your domain alone

Your website domain is the whole connection. CaptiFi builds the review link and finds your Trustpilot profile from it, so there is no API key to create and nothing to maintain.

Trustpilot reviews in the Review Inbox

Your public Trustpilot reviews land in the inbox with the other platforms, each with an AI-drafted reply ready to copy and a link to your Trustpilot Business account to post it.

Let the guest choose

The branded choice page shows a button for every platform you have set up, so a guest who trusts Trustpilot and a guest who trusts Google each land somewhere they already use.

Same flow your guests already know

The review request email and text message do not change. The link routes each guest once they rate their visit, so adding Trustpilot never needs a template edit.

What data flows to Trustpilot Reviews

Your website domain and the Trustpilot review link built from it (public)
Your latest public Trustpilot reviews (reviewer display name, star rating, title, text, date)
Reply status you set in the Review Inbox
How it works

Up and running in minutes

1

Type your website domain

Open the Trustpilot Reviews card on the Integrations page of my.captifi.io and type the domain of your website, such as yourvenue.com. CaptiFi fills in your Trustpilot review link and shows whether reviews sync is on for the venue.

2

Choose where happy guests land

Pick Trustpilot only, or let the guest choose on a branded page that lists every platform you have set up. Google only remains the default if you change your mind later.

3

Save and test

Save the card, then use Send test email to try the flow on yourself: rate the test visit at or above your minimum and confirm you land on your Trustpilot review page.

4

Reply from the Review Inbox

New Trustpilot reviews sync into the Review Inbox daily, or on demand with Sync now. Generate an AI reply draft, copy it, post it from your Trustpilot Business account via the link, then mark the review replied.

Read the Trustpilot Reviews setup guide

Step by step, with screenshots.

In the real world

How venues use Trustpilot Reviews with CaptiFi

Hotel

A boutique hotel whose guests compare it on Trustpilot before booking direct sends happy WiFi guests there, and posts AI-drafted replies to overnight reviews from the Review Inbox each morning.

Retail

A shop with an online store already collects Trustpilot reviews from web orders. Adding WiFi guests to the same profile means walk-in customers show up there too.

Coworking

A coworking space lets members choose between Google and Trustpilot on the choice page, growing both profiles from one review request sent the day after they first connect.

FAQs

Frequently asked questions

Do I need a Trustpilot API key or account connection?
No. The review link is built from your website domain, and the Review Inbox sync runs on CaptiFi's own platform access to Trustpilot, so there is nothing for you to create or maintain. You post replies from your own Trustpilot Business account.
Where do guests land?
On the Trustpilot page for writing a review of your business, built from your website domain. The card shows the link once you save, and you can check it with Send test email.
Does CaptiFi pull my Trustpilot reviews into the Review Inbox?
Yes. CaptiFi finds your Trustpilot profile from the same domain and syncs your public reviews daily, or on demand with Sync now, with an AI-drafted reply for each. The card tells you whether reviews sync is on for the venue. Replies are never posted automatically; you review and post them yourself.
Can I use Trustpilot alongside Google and the other platforms?
Yes. Choose "let the guest choose" and guests whose rating meets your Minimum stars for a public review see a branded page with a button for every platform you have set up, Trustpilot among them.
Does the review request email or text message change?
No. Your guests receive the same branded request they always have. The link inside it routes each guest to the destination you chose once they rate their visit.
Is review gating allowed?
CaptiFi asks every guest who gave marketing consent the same way, at most once every 90 days per venue, with no incentive offered. The routing happens after the guest has given their rating, and the private feedback form for lower ratings keeps your public review links visible, so nobody is prevented from reviewing you publicly. Review solicitation rules vary by platform; check Trustpilot's current guidelines for your situation.
Which plan do I need?
Trustpilot Reviews is available on the Growth plan and above, the same as the Google, Tripadvisor and Yelp review prompts.

Start using Trustpilot Reviews with CaptiFi today

30-day free trial. Cancel anytime.

Google, Gmail, Mailchimp, Klaviyo, HubSpot, Salesforce, Facebook, Meta Pixel, Slack, Zapier, Twilio, Tripadvisor, Yelp, Toast, Square, SumUp, Airship, Revinate, Leat, Pepper, EmailOctopus, MailerLite, Incentivio and ChatGPT are trade marks of their respective owners and appear here only to identify the services CaptiFi connects to. CaptiFi is independent of these companies and is not sponsored, certified or endorsed by them. An integration marked coming soon is on our roadmap and is not yet available. Twilio and all related logos are trademarks of Twilio Inc. or its affiliates. Salesforce is a trademark of Salesforce, Inc. Slack is a trademark and service mark of Slack Technologies, Inc., registered in the U.S. and in other countries.

CaptiFi is a guest WiFi marketing and captive portal platform for restaurants, bars, pubs, cafes, hotels, gyms, salons, retail and short-term rentals, built by CaptiFi Ltd in the UK and sold in GBP, USD, EUR, CAD, AUD and NZD to venues worldwide.